Content Marketing Strategist (B2B, Mid-level) ID37184

AgileEngine

Full-time

On-site

São Paulo, São Paulo, Brazil

📌 Core Information

🔹 Job Title: Content Marketing Strategist (B2B, Mid-level) ID37184

🔹 Company: AgileEngine

🔹 Location: São Paulo, Brazil

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

Developing and executing a content strategy focused on lead generation
Creating high-impact content such as blog posts, landing pages, case studies, and more
Collaborating with various teams to align messaging and distribution
Analyzing content performance and optimizing based on data
Staying up-to-date with industry trends and competitors’ content efforts

ASSUMPTION: This role requires a strong understanding of B2B marketing, content creation, and lead generation strategies. Candidates should be comfortable working independently and have a proven track record in creating content that contributes to lead generation.

📋 Key Responsibilities

✅ Develop and execute a content strategy focused on lead generation

✅ Create high-impact content: blog posts, landing pages, case studies, one-pagers, outreach assets, sales enablement content

✅ Collaborate closely with paid media, SEO, outreach, design, and delivery teams to align messaging and distribution

✅ Research and deeply understand the target audience (CTOs, Heads of Engineering) to create relevant content

✅ Propose and test new content formats

✅ Analyze content performance and optimize based on data (conversion rates, engagement, etc.)

✅ Stay up to date with industry trends and competitors’ content efforts

ASSUMPTION: The role involves a mix of strategic planning, creative content development, and data-driven optimization. Candidates should be comfortable working in a dynamic, collaborative environment and have strong analytical skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years of experience in B2B content marketing, content strategy, or related roles

Required Skills:

Proven track record of creating content that contributed to lead generation
Understanding of the B2B buyer journey and how to align content with different stages of it
Experience working in or writing for tech, software development, or AI domains
Ability to turn complex or technical topics into clear, compelling content tailored to decision-makers
Excellent written English and solid editing skills
Experience working with AI tools for content generation (ChatGPT, Claude, Gemini, etc.)
Analytical mindset and confidence working with performance metrics

Preferred Skills:

Understanding of the US tech market and its decision-makers
Experience with outreach content or LinkedIn/email campaign assets
Previous work on case studies, reviews, and other content for Clutch, G2, etc.

ASSUMPTION: Candidates should have a strong foundation in B2B content marketing and be comfortable working with data to inform content strategy and optimization.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level content marketing roles in São Paulo, the estimated salary range is R$ 8,000 - R$ 12,000 per month (USD 1,600 - USD 2,400).

Benefits:

Professional growth: Accelerate your professional journey with mentorship, TechTalks, and personalized growth roadmaps.
Competitive compensation: We match your ever-growing skills, talent, and contributions with competitive USD-based compensation and budgets for education, fitness, and team activities.
Exciting projects: Join projects with modern solutions development and top-tier clients that include Fortune 500 enterprises and leading product brands.
Flextime: Tailor your schedule for an optimal work-life balance, by having the options of working from home and going to the office – whatever makes you the happiest and most productive.

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office).

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation. Benefits are subject to change and may be influenced by the company's policies and the candidate's employment status.

📌 Applicant Insights 🔍 Company Context

🔍 Company Context

Industry: AgileEngine is a software development company that specializes in creating award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries.

Company Size: AgileEngine is a mid-sized company with 1,001-5,000 employees, providing a collaborative and dynamic work environment.

Founded: AgileEngine was founded in 2010 and is headquartered in Boca Raton, Florida, with offices in São Paulo, Brazil, and other global locations.

Company Description:

AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries.
The company ranks among the leaders in areas like application development and AI/ML, and its people-first culture has earned it multiple Best Place to Work awards.
AgileEngine offers a complete range of services, from dedicated remote teams to onsite consulting, and boasts the best software product developers and designers from the US, Ukraine, and Argentina.

Company Specialties:

Outsourcing
Software Development
Data Solutions
Design Solutions
Staff Augmentation
Cybersecurity Solutions
AI/ML
UI/UX Design
Big Data
Backend
Frontend
Mobile Development
Marketing
Java
Salesforce
Data Analysis
Business Management
Project Management
and Python

Company Website: agileengine.com

ASSUMPTION: AgileEngine's diverse industry experience and commitment to employee growth make it an attractive option for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with various teams, including paid media, SEO, outreach, design, and delivery.

Work Arrangement: Hybrid (2-3 days per week in the office, with flexible hours)

Growth Opportunities:

Mentorship and personalized growth roadmaps
Exposure to a diverse range of projects and industries
Potential to take on more responsibilities and advance within the marketing department

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in B2B content marketing and gain experience working with diverse teams and industries.

🌍 Location & Work Environment

Office Type: AgileEngine's São Paulo office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Rua Funchal, 444 - 11º andar, Vila Olímpia, São Paulo - SP, 04550-000

Geographic Context:

São Paulo is the largest city in Brazil and the Americas, with a vibrant tech industry and a diverse cultural scene.
The office is located in the Vila Olímpia neighborhood, known for its bustling business district and numerous restaurants and cafes.
The area is well-connected by public transportation, with easy access to major highways and the city's metro system.

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office).

ASSUMPTION: AgileEngine's São Paulo office provides a dynamic and engaging work environment, with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

Online application submission
Phone or video screening with the HR team
Technical interview with the Marketing Manager
Final interview with the Marketing Director

Key Assessment Areas:

Content creation and strategy skills
Understanding of the B2B buyer journey
Ability to work independently and collaborate with teams
Analytical mindset and data-driven decision-making
Cultural fit and alignment with AgileEngine's values

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Provide examples of your previous content marketing work, focusing on pieces that contributed to lead generation.
Be prepared to discuss your understanding of the B2B buyer journey and how you've applied this knowledge in previous roles.
Demonstrate your ability to work independently and collaborate with teams by providing examples of successful projects or campaigns you've led or contributed to.

ATS Keywords: B2B content marketing, lead generation, content strategy, technical writing, SEO, analytical skills, AI tools, collaboration, editing skills, research, audience understanding, content optimization, outreach content, LinkedIn campaigns, case studies, performance metrics

ASSUMPTION: The interview process for this role is designed to assess the candidate's content creation and strategy skills, as well as their cultural fit and alignment with AgileEngine's values.

🛠️ Tools & Technologies

Content management systems (e.g., WordPress, HubSpot)
SEO tools (e.g., SEMrush, Ahrefs)
Social media management platforms (e.g., Hootsuite, Buffer)
Email marketing tools (e.g., Mailchimp, Constant Contact)
AI content generation tools (e.g., ChatGPT, Claude, Gemini)

ASSUMPTION: Candidates should be comfortable working with a variety of content management, SEO, and marketing automation tools, as well as AI content generation tools.

👔 Cultural Fit Considerations

Company Values:

Innovation
Collaboration
Quality
Integrity
Customer Focus

Work Style:

AgileEngine values a dynamic, collaborative work environment.
The company encourages employees to take ownership of their work and suggest improvements.
AgileEngine fosters a culture of continuous learning and professional growth.

Self-Assessment Questions:

Do you thrive in a dynamic, collaborative environment and enjoy working independently?
Are you comfortable taking ownership of your work and suggesting improvements?
Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Candidates who are a strong cultural fit for AgileEngine will be self-motivated, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

Managing multiple projects and deadlines in a fast-paced environment
Collaborating effectively with remote teams and stakeholders
Keeping up with industry trends and competitors' content efforts
Adapting to a hybrid work arrangement and balancing remote and on-site work

ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

Unlike other content marketing roles, this position focuses specifically on B2B lead generation and requires a strong understanding of the B2B buyer journey.
AgileEngine's diverse industry experience provides unique opportunities for candidates to gain exposure to various projects and industries.
This role offers significant growth potential for candidates looking to advance their careers in B2B content marketing and gain experience working with diverse teams and industries.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

Developing a content strategy for a new product launch, including blog posts, landing pages, and case studies, and measuring its impact on lead generation
Creating a series of LinkedIn campaign assets targeting CTOs and Heads of Engineering, and optimizing them based on performance data
Conducting a competitive content analysis and identifying opportunities to differentiate AgileEngine's content marketing efforts

ASSUMPTION: These sample projects illustrate the types of initiatives the candidate may be expected to undertake in this role and the skills required to succeed.

❓ Key Questions to Ask During Interview

Can you describe the team structure and how this role fits into the broader marketing department?
How does AgileEngine support the professional growth and development of its content marketing team members?
What are the most significant challenges facing the content marketing department currently, and how can this role contribute to addressing them?
How does AgileEngine measure the success of its content marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking?
What opportunities are there for this role to grow and take on more responsibilities within the marketing department?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's goals and expectations.

📌 Next Steps for Applicants

To apply for this position:

Submit your application through the AgileEngine Applicant Site
Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Prepare examples of your previous content marketing work, focusing on pieces that contributed to lead generation.
Be prepared to discuss your understanding of the B2B buyer journey and how you've applied this knowledge in previous roles.
Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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