📌 Core Information
🔹 Job Title: Content Marketing Strategist
🔹 Company: Principal Financial Group
🔹 Location: Des Moines, Iowa, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating diverse content across print and digital platforms to engage audiences
- Supporting business growth through storytelling and strategic content creation
- Collaborating with marketing partners to implement coordinated marketing campaigns
- Ensuring cohesive messaging and brand representation across various channels
- Analyzing content performance and drawing actionable conclusions
ASSUMPTION: This role requires a strong understanding of content marketing strategies and the ability to work effectively in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Develop and execute content marketing strategies that align with business objectives
✅ Create engaging content for various platforms, including print and digital, to effectively reach target audiences
✅ Collaborate with cross-functional teams and business partners to ensure consistent messaging and brand representation
✅ Plan, develop, build, and publish engaging content that supports central initiatives
✅ Write, edit, and proofread content to ensure it is clear, concise, and aligned with brand voice and style
✅ Translate complex concepts into reader-friendly, effective, and compelling marketing copy
✅ Track and analyze content performance, and use data to inform future content strategies
ASSUMPTION: This role involves a significant amount of writing and editing, as well as data analysis and interpretation.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent
Experience: 4+ years of content marketing experience
Required Skills:
- Excellent writing, editing, and proofreading skills
- Strong storytelling abilities and the ability to simplify complex information
- Proven experience in content marketing strategy and campaign execution
- Excellent project management, decision-making, and communication skills
- Strong problem-solving skills and the ability to work in a fast-paced environment
- Ability to translate data analytics into implications for content strategy
Preferred Skills:
- Understanding of Principal's business, products, and industry
- Knowledge of the customer experience with identified audiences, competition, and market opportunities
ASSUMPTION: While a Bachelor's degree is required, relevant work experience may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $81,900 - $115,000 per year
Benefits:
- Flexible Time Off (FTO) for vacation, personal, or short-term illness
- Pension eligibility
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the Des Moines, Iowa area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1879
Company Description:
- Principal Financial Group is dedicated to improving the wealth and well-being of people and businesses around the world
- Recognized as a Best Place to Work in Money Management and a World's Most Ethical Company
- Offers a range of financial products and services, including retirement solutions, financial services, and global investment management
Company Specialties:
- Retirement Solutions Leader
- Financial Services
- Global Investment Manager
Company Website: principal.com
ASSUMPTION: Principal Financial Group is a well-established company with a strong reputation in the financial services industry. They value diversity, inclusion, and ethical business practices.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports to the Retirement Income Solutions Marketing team
Work Arrangement: Remote OK, with the possibility of occasional on-site work
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-impact projects and campaigns
- Chance to develop skills in data analysis and strategic planning
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (remote and on-site work)
Office Location(s): Des Moines, Iowa, United States
Geographic Context:
- Des Moines is the capital and most populous city in Iowa, with a population of approximately 214,000
- It is known for its vibrant arts and cultural scene, as well as its outdoor recreation opportunities
- The cost of living in Des Moines is relatively low compared to other major metropolitan areas in the United States
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Des Moines offers a high quality of life with a low cost of living, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Writing and editing skills
- Content marketing strategy and campaign execution
- Data analysis and interpretation
- Collaboration and communication skills
- Problem-solving and decision-making abilities
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Provide examples of your writing and editing work, as well as any relevant campaign successes
- Be prepared to discuss your approach to data analysis and how you use it to inform content strategy
- Demonstrate your understanding of Principal's business and industry
ATS Keywords: Content Marketing, Strategic Content Creation, Campaign Activation, Marketing Strategy, Data Analysis, Writing, Editing, Collaboration, Financial Services
ASSUMPTION: Principal Financial Group uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Collaboration
- Inclusion
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform content strategy?
- Do you have strong writing and editing skills, with a knack for simplifying complex information?
ASSUMPTION: Principal Financial Group values employees who are adaptable, collaborative, and data-driven, with a strong commitment to integrity and customer focus.
⚠️ Potential Challenges
- Working in a fast-paced environment with tight deadlines
- Balancing multiple projects and priorities
- Navigating a large, established organization
- Adapting to a hybrid work environment with occasional on-site work
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to collaborate and learn.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position offers a unique opportunity to work in the financial services industry and gain experience in regulated content creation
- Principal Financial Group is a well-established company with a strong reputation and a commitment to ethical business practices
- This role offers opportunities for professional growth and development within a large, established organization
ASSUMPTION: This role offers a unique blend of experience in the financial services industry, working with a well-established company, and opportunities for professional growth and development.
📝 Sample Projects
- Developing a content marketing strategy for a new retirement income product
- Creating a series of blog posts and articles to educate customers about financial planning and retirement savings
- Managing a social media campaign to promote a new investment fund
ASSUMPTION: These sample projects illustrate the range of content marketing activities this role may involve, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Retirement Income Solutions Marketing team currently?
- How does this role fit into the broader marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing department?
- How does Principal support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience and skills
- Provide examples of your writing and editing work, as well as any relevant campaign successes
- Prepare for your interview by researching Principal Financial Group and the financial services industry
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
