Content Marketing Team Leader

📌 Core Information

🔹 Job Title: Content Marketing Team Leader

🔹 Company: Construct Education

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Hybrid (2 days in office, remaining remote)

🔹 Category: Marketing

🔹 Date Posted: 2025-06-24

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (with a remote-friendly culture)

🚀 Job Overview

Key aspects of this role include:

• Strategic content leadership, driving business objectives through engaging and effective content
• Operational oversight and quality control, ensuring accurate, timely, and high-quality content
• Team leadership and development, empowering and mentoring Content Marketing Coordinators
• Stakeholder engagement and collaboration, working closely with marketing, academic, and other teams
• Performance measurement and continuous improvement, leveraging data insights to refine content strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital content marketing to drive business growth and team success.

📋 Key Responsibilities

✅ Develop and implement content strategies that align with business objectives, such as lead generation, brand awareness, and revenue growth

✅ Ensure content aligns with the buyer journey, leveraging emotional and logical triggers at each stage

✅ Utilize data insights and analytics to continuously refine and optimize content performance

✅ Foster cross-functional collaboration to ensure content initiatives support broader marketing goals

✅ Oversee activities of the Content Marketing Coordinators to ensure accurate, engaging, and timely website content is developed and executed

✅ Oversee and contribute to course guide updates, ensuring content aligns with broader marketing strategies and maintains a consistent tone and brand voice

✅ Leverage technical capability in CMS systems, AI tools, and content optimization software for effective content outcomes

✅ Utilize project management knowledge and tools to effectively drive content roadmaps

✅ Implement quality control measures to maintain brand consistency, accuracy, and optimize SEO performance

✅ Provide guidance, mentorship, and clear direction to empower the Content Marketing Coordinators

✅ Demonstrate proactive thinking and critical problem-solving in daily activities

✅ Demonstrate business etiquette and professional communication skills through the ability to effectively engage and influence different audiences

✅ Encourage accountability, ownership, and professional growth within the team

✅ Conduct regular team meetings to review performance, share insights, and foster innovation

✅ Lead the team through transitions, including new tools, strategies, and processes

✅ Collaborate with Marketing Managers to ensure content aligns with overarching digital strategies

✅ Collaborate with Academic team colleagues to ensure courses are accurately reflected on the site

✅ Champion best practices in digital content marketing and advocate for new technologies and innovations

✅ Monitor and analyze content engagement metrics to drive data-informed decision-making

✅ Leverage SEO principles, AI tools, and digital marketing analytics to optimize content strategies

✅ Identify opportunities for content innovation and stay updated on industry trends

✅ Implement and refine content workflows for efficiency and scalability

ASSUMPTION: This role requires a strong understanding of content marketing strategies, data analysis, and team leadership to excel in this position.

🎯 Required Qualifications

Education: University degree in Marketing and/or strategic communications

Experience: Over 10 years of experience in B2C content marketing within large organizations

Required Skills:

• Strategic content planning and execution
• Data-driven decision-making and analytics
• Project management and team leadership
• Stakeholder engagement and collaboration
• Content optimization and SEO principles
• CMS systems and AI tools
• Strong communication and interpersonal skills
• Attention to detail and accuracy

Preferred Skills:

• Experience working within the Higher Education sector
• Experience working with international teams

ASSUMPTION: Candidates with a strong background in content marketing, proven leadership skills, and experience working with data will excel in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ZAR 800,000 - 1,200,000 per year, based on industry standards for a senior marketing role in Cape Town with 10+ years of experience. This estimate may vary depending on the candidate's skills, experience, and the company's compensation structure.

Benefits:

• Flexible work for genuine career-life fit
• A healthy and supportive company culture
• Generous annual leave
• Paid maternity and paternity benefits
• Professional development and mentoring
• Construct Culture Club events
• Study leave

Working Hours: Full-time, Monday to Friday, 07:00 - 15:30 SAST, with 2 days in the office and the remaining days remote

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: E-Learning Providers

Company Size: Medium (201-500 employees)

Founded: Construct Education is a wholly-owned subsidiary of OES, a global leader in education solutions, and continues to push the boundaries of online education.

Company Description:

• Construct Education specializes in the design of innovative, impactful, and bespoke digital learning experiences.
• The company works with Higher Education and K12 institutions, companies, governments, and nonprofits to bring online courses and programs to life.
• Construct Education has a presence in Austin, Texas; Boston, Massachusetts; Chicago, Illinois; Washington, District of Columbia; London, United Kingdom; and Cape Town, South Africa.

Company Specialties:

• eLearning
• MOOCs
• Mobile Learning
• Learning Design
• Video Production
• Corporate Universities
• Digital Education
• edTech
• Instructional Design
• Hybrid Learning
• Learning Experience Design
• Education Consulting
• Online Course Creation
• Full-Scale Course Development
• K-12 Course Development
• Higher Education Course Development
• MBA Course Design
• OPX
• and Workplace Learning

Company Website: http://www.constructeducation.com

ASSUMPTION: Construct Education is a dynamic and growing company in the e-learning industry, with a strong focus on innovation and collaboration.

📊 Role Analysis

Career Level: Senior Marketing Role, reporting directly to the Associate Director Marketing (Australia-based)

Reporting Structure: This role oversees the Content Marketing Coordinators and collaborates with various stakeholders, including marketing and academic teams.

Work Arrangement: Hybrid, with 2 days in the office (Mondays and Thursdays) and the remaining days remote.

Growth Opportunities:

• Potential to grow within the marketing department or explore other opportunities within the company.
• Chance to work on diverse projects and collaborate with various teams.
• Opportunity to mentor and develop junior team members.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with a flexible work arrangement that caters to genuine career-life fit.

Office Location(s): Longkloof Studios, 4 Darters Rd, Gardens, Cape Town, Western Cape 8000, ZA

Geographic Context:

• Cape Town is a vibrant city with a rich cultural heritage and a thriving tech industry.
• The office is located in the Gardens neighborhood, close to various amenities and public transportation.
• The company offers a healthy and supportive company culture, with a strong focus on teamwork and collaboration.

Work Schedule: Full-time, Monday to Friday, 07:00 - 15:30 SAST, with 2 days in the office and the remaining days remote.

ASSUMPTION: The hybrid work arrangement and flexible work culture at Construct Education provide a balanced work-life experience for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interview
• Final interview with the hiring manager

Key Assessment Areas:

• Content marketing strategy and execution
• Data analysis and interpretation
• Leadership and team management
• Stakeholder engagement and collaboration
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your content marketing experience, leadership skills, and data-driven approach.
• Prepare examples of successful content marketing campaigns you've led and the data-driven insights that informed your strategies.
• Research Construct Education's company culture and values to demonstrate your alignment with their mission and vision.

ATS Keywords: Content Strategy, Data Analysis, Project Management, Team Leadership, Stakeholder Engagement, Content Optimization, SEO, CMS, AI Tools, Marketing Campaigns, Higher Education, K12, eLearning, Digital Marketing

ASSUMPTION: The interview process at Construct Education focuses on assessing candidates' strategic thinking, leadership skills, and data-driven approach to content marketing.

🛠️ Tools & Technologies

• CMS systems (e.g., WordPress, Drupal)
• AI tools (e.g., content optimization software, SEO tools)
• Project management tools (e.g., Monday.com, Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)

ASSUMPTION: Familiarity with relevant CMS systems, AI tools, project management tools, data analysis tools, and marketing automation tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Passion and Perseverance: We love what we do and take pride in creating transformative learning experiences.
• Teamwork: We operate as cross-functional teams globally with trust and respect, celebrating success and having fun while we work.
• Agility and Innovation: We are innovative, lateral thinkers who use our skills to do things better for our students, thriving in ambiguity, embracing change, and challenging conventional thinking.
• Integrity: We do what's right, and what we say we will do, every time, valuing a culture of respectful feedback and believing that respect trumps harmony.

Work Style:

• Collaborative and team-oriented, with a strong focus on cross-functional teamwork and stakeholder engagement.
• Data-driven and analytical, with a focus on continuous improvement and optimization.
• Adaptable and agile, with a willingness to embrace change and thrive in ambiguity.
• Results-focused, with a strong commitment to delivering high-quality content and driving business growth.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful content marketing strategies that drive business growth?
• Are you comfortable working with data and using it to inform your decision-making and refine your strategies?
• Do you thrive in a collaborative and cross-functional team environment, with a strong focus on stakeholder engagement and collaboration?
• Are you adaptable and agile, with a willingness to embrace change and thrive in ambiguity?
• Do you have a results-focused mindset, with a strong commitment to delivering high-quality content and driving business growth?

ASSUMPTION: Candidates who align with Construct Education's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent communication and collaboration.
• Balancing the demands of multiple stakeholders and prioritizing competing priorities.
• Keeping up with the latest trends and best practices in digital content marketing.
• Navigating a hybrid work arrangement and maintaining a healthy work-life balance.

ASSUMPTION: These challenges can be overcome with strong leadership skills, effective communication, and a strategic approach to time management.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content strategy and optimization, with a data-driven approach.
• Compared to other content marketing roles, this position offers significant leadership responsibilities and the opportunity to manage a team.
• Career progression in this role may involve moving into a more senior marketing position or exploring other opportunities within the company.

ASSUMPTION: This role offers unique challenges and opportunities compared to other content marketing positions, with a strong focus on leadership, strategy, and data-driven decision-making.

📝 Sample Projects

• Developing and executing a comprehensive content marketing strategy for a new online course launch, leveraging data insights to optimize performance and drive student enrollment.
• Managing a team to update course guides and ensure consistent branding and accurate information across all digital platforms.
• Implementing and refining content workflows to improve efficiency and scalability, utilizing project management tools and AI technologies.

ASSUMPTION: These sample projects highlight the strategic, leadership, and data-driven aspects of the Content Marketing Team Leader role.

❓ Key Questions to Ask During Interview

• Can you describe the current content marketing strategy and how this role fits into its execution and optimization?
• How does the team collaborate with other departments, such as academic and marketing, to ensure content aligns with broader marketing goals and course offerings?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Construct Education support the professional development and growth of its employees, particularly in content marketing roles?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking these questions will help you understand the role's priorities, the company's culture, and how your skills and experience align with their needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content marketing experience, leadership skills, and data-driven approach.
• Prepare examples of successful content marketing campaigns you've led and the data-driven insights that informed your strategies.
• Research Construct Education's company culture and values to demonstrate your alignment with their mission and vision.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.