Content Marketing Team Leader

📌 Core Information

🔹 Job Title: Content Marketing Team Leader

🔹 Company: Construct Education

🔹 Location: Cape Town, South Africa

🔹 Job Type: Hybrid (2 days in office, 3 days remote)

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic content leadership, driving business objectives through effective content strategies
• Operational oversight and quality control, ensuring accurate, engaging, and timely content delivery
• Leadership and team development, empowering and mentoring Content Marketing Coordinators
• Stakeholder engagement and collaboration, working closely with marketing and academic teams
• Performance measurement and continuous improvement, leveraging data insights to optimize content performance

ASSUMPTION: This role requires a high level of strategic thinking, project management, and team leadership skills. The ideal candidate will have extensive experience in B2C content marketing and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Develop and implement content strategies that align with business objectives, such as lead generation, brand awareness, and revenue growth

✅ Ensure content aligns with the buyer journey, leveraging emotional and logical triggers at each stage

✅ Utilize data insights and analytics to continuously refine and optimize content performance

✅ Foster cross-functional collaboration to ensure content initiatives support broader marketing goals

✅ Oversee activities of the Content Marketing Coordinators to ensure accurate, engaging, and timely website content is developed and executed

✅ Oversee and contribute to course guide updates, ensuring content aligns with broader marketing strategies and maintains a consistent tone and brand voice

✅ Leverage technical capability in CMS systems, AI tools, and content optimization software for effective content outcomes

✅ Utilize project management knowledge and tools to effectively drive content roadmaps

✅ Implement quality control measures to maintain brand consistency, accuracy, and optimize SEO performance

✅ Provide guidance, mentorship, and clear direction to empower the Content Marketing Coordinators

✅ Demonstrate proactive thinking and critical problem-solving in daily activities

✅ Demonstrate business etiquette and professional communication skills through the ability to effectively engage and influence different audiences

✅ Encourage accountability, ownership, and professional growth within the team

✅ Conduct regular team meetings to review performance, share insights, and foster innovation

✅ Lead the team through transitions, including new tools, strategies, and processes

✅ Collaborate with Marketing Managers to ensure content aligns with overarching digital strategies

✅ Collaborate with Academic team colleagues to ensure courses are accurately reflected on the site

✅ Champion best practices in digital content marketing and advocate for new technologies and innovations

✅ Monitor and analyze content engagement metrics to drive data-informed decision-making

✅ Leverage SEO principles, AI tools, and digital marketing analytics to optimize content strategies

✅ Identify opportunities for content innovation and stay updated on industry trends

✅ Implement and refine content workflows for efficiency and scalability

ASSUMPTION: This role requires a strong understanding of content marketing principles, data analysis, and project management. The ideal candidate will be comfortable working with various teams and stakeholders to deliver high-quality content that meets business objectives.

🎯 Required Qualifications

Education: University degree and qualification in Marketing and/or strategic communications

Experience: Over 10 years of experience in B2C content marketing within large organizations

Required Skills:

• Strategic content planning and execution
• Project management, including use of automation tools like Monday.com
• Data-driven decision-making and analysis
• Strong commercial acumen
• Adaptability to fast-paced environments and continuous change
• Problem-solving and solution-focused mindset
• Team leadership and management experience
• Exceptional communication skills (written and verbal)
• Exceptional attention to detail and accuracy
• Strong interpersonal skills and ability to work with cross-functional teams
• Ability to manage multiple projects concurrently and effectively prioritize

Preferred Skills:

• Experience working within the Higher Education sector
• Experience working with international teams

ASSUMPTION: The ideal candidate will have a strong background in content marketing, with a proven track record of driving business results through effective content strategies. They will be comfortable working in a dynamic, fast-paced environment and leading a team to deliver high-quality content.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Content Marketing Team Leader role in Cape Town, South Africa, with 10+ years of experience, the estimated salary range is ZAR 800,000 - 1,200,000 per annum. (ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's specific skills, experience, and the company's internal salary structure.)

Benefits:

• Generous annual leave
• Paid maternity and paternity benefits
• Professional development and mentoring
• Construct Culture Club events
• Study leave

Working Hours: 07H00 - 15H30 SAST, Monday to Friday

📌 Applicant Insights

🔍 Company Context

Industry: Construct Education is an eLearning solutions company specializing in the design of innovative, impactful, and bespoke digital learning experiences. They operate as a wholly-owned subsidiary of OES, a global leader in education solutions.

Company Size: Construct Education has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Construct Education was founded as a subsidiary of OES, with a mission to redefine online education and provide meaningful education through superior online programs.

Company Description:

• Construct Education is a people-focused organization with a culture built around collaboration, connection, and working together toward one common goal.
• Their vibrant, values-led culture is grounded in four core principles: passion and perseverance, teamwork, agility and innovation, and integrity.
• The company works with Higher Education and K-12 institutions, companies, governments, and nonprofits to bring online courses and programs to life, no matter the starting point, platform, time, or budget.

Company Specialties:

• eLearning
• MOOCs
• Mobile Learning
• Learning Design
• Video Production
• Corporate Universities
• Digital Education
• edTech
• Instructional Design
• Hybrid Learning
• Learning Experience Design
• Education Consulting
• Online Course Creation
• Full-Scale Course Development
• K-12 Course Development
• Higher Education Course Development
• MBA Course Design
• OPX
• and Workplace Learning

Company Website: http://www.constructeducation.com

ASSUMPTION: Construct Education's focus on collaboration, innovation, and high-quality learning experiences makes it an attractive employer for candidates seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in content marketing.

Reporting Structure: The Content Marketing Team Leader reports to the Associate Director Marketing, who is based in Australia.

Work Arrangement: This role operates on a hybrid basis, with two days in the office (Mondays and Thursdays) and three days working remotely.

Growth Opportunities:

• As a senior-level role, there may be opportunities for career progression within the marketing department or the broader organization.
• The company's focus on innovation and continuous improvement may present opportunities for professional development and skill expansion.
• Working with a diverse range of clients and stakeholders may provide opportunities to gain experience in various aspects of digital marketing and education.

ASSUMPTION: The Content Marketing Team Leader role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's content strategy and drive business results through effective content marketing.

🌍 Location & Work Environment

Office Type: Construct Education's Cape Town office is located in Longkloof Studios, providing a modern and collaborative work environment.

Office Location(s): Longkloof Studios, 4 Darters Rd, Gardens, Cape Town, Western Cape 8000, ZA

Geographic Context:

• Cape Town is the second-largest city in South Africa and is known for its vibrant culture, natural beauty, and diverse communities.
• The city offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and numerous outdoor activities.
• Cape Town is also a major hub for the technology and digital industries, providing ample opportunities for professional growth and networking.

Work Schedule: The Content Marketing Team Leader role operates on a hybrid basis, with two days in the office and three days working remotely. The working hours are 07H00 - 15H30 SAST, Monday to Friday.

ASSUMPTION: The hybrid work arrangement and Cape Town's vibrant culture and high quality of life make this an attractive opportunity for candidates seeking a dynamic and well-balanced work-life environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Associate Director Marketing
• Background check and reference check
• Job offer

Key Assessment Areas:

• Content marketing strategy and planning
• Project management and team leadership skills
• Data analysis and interpretation
• Communication and stakeholder engagement
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Demonstrate your understanding of Construct Education's mission and values in your application materials
• Prepare examples of your content marketing achievements and how they align with the role's responsibilities
• Research the company and its clients to show your enthusiasm and understanding of the business

ATS Keywords: Content Strategy, Project Management, Data Analysis, SEO, Team Leadership, Stakeholder Engagement, Problem Solving, Adaptability, Content Marketing, Hybrid Work, Cape Town

ASSUMPTION: The interview process for the Content Marketing Team Leader role will focus on assessing the candidate's strategic thinking, leadership, and technical skills in content marketing. The ideal candidate will have a proven track record of driving business results through effective content strategies and be comfortable working in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• CMS systems (e.g., WordPress, Drupal)
• AI tools (e.g., Frase, MarketMuse)
• Content optimization software (e.g., BrightEdge, SEMrush)
• Project management tools (e.g., Monday.com, Asana)
• SEO tools (e.g., Google Search Console, SEMrush)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The Content Marketing Team Leader will be expected to have a strong working knowledge of various content management systems, AI tools, and content optimization software to effectively execute their role and drive content performance.

👔 Cultural Fit Considerations

Company Values:

• Passion and Perseverance: We love what we do and take pride in creating transformative learning experiences. We bring a 'can-do' attitude to our work, tackling challenges and inspiring others.
• Teamwork: We operate as cross-functional teams globally with trust and respect, celebrating success. We have fun while we work and enjoy collaborating with each other and OES partners.
• Agility and Innovation: We are innovative, lateral thinkers who use our skills to do things better for our students. We thrive in ambiguity, embrace change, and challenge conventional thinking.
• Integrity: We do what's right and what we say we will do, every time. We value a culture of respectful feedback and believe that respect trumps harmony.

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and stakeholder engagement
• Dynamic and fast-paced, with a focus on continuous improvement and innovation
• Data-driven, with a focus on leveraging insights to optimize content performance
• Solution-focused, with a mindset of problem-solving and adaptability

Self-Assessment Questions:

• Do you align with Construct Education's values of passion and perseverance, teamwork, agility and innovation, and integrity?
• Are you comfortable working in a hybrid environment, with two days in the office and three days working remotely?
• Do you thrive in a dynamic, fast-paced work environment and enjoy collaborating with diverse teams and stakeholders?

ASSUMPTION: The ideal candidate for the Content Marketing Team Leader role will be a strong cultural fit with Construct Education, demonstrating a passion for learning and development, a collaborative work style, and a commitment to the company's values.

⚠️ Potential Challenges

• The role requires managing a team and driving content performance in a fast-paced, dynamic environment, which may present challenges for candidates who prefer a more structured or slower-paced work environment.
• Working with international teams and stakeholders may require flexibility and adaptability to different time zones and cultural norms.
• The role may involve managing multiple projects concurrently, which could be challenging for candidates who prefer to focus on a single project at a time.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.

ASSUMPTION: The Content Marketing Team Leader role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's content strategy and drive business results through effective content marketing. However, the role may present challenges for candidates who prefer a more structured or slower-paced work environment or have specific preferences regarding work arrangements.

📈 Similar Roles Comparison

• Compared to other Content Marketing Manager roles, this position places a greater emphasis on team leadership and strategic content planning, requiring a higher level of experience and a proven track record in content marketing.
• In the context of the digital marketing industry, this role offers a unique opportunity to drive content performance and business results through effective content strategies, with a focus on data-driven decision-making and continuous improvement.
• Career progression in this role may lead to opportunities in senior marketing management or other leadership positions within the company or the broader education and technology industries.

ASSUMPTION: The Content Marketing Team Leader role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's content strategy and drive business results through effective content marketing. Compared to similar roles, this position places a greater emphasis on team leadership, strategic content planning, and data-driven decision-making.

📝 Sample Projects

• Developing and implementing a comprehensive content strategy for a new online course or program, driving enrollment and engagement through targeted content marketing campaigns
• Managing a team to create and optimize content for a high-traffic website, improving SEO performance and user experience through data-driven insights
• Collaborating with cross-functional teams to create and execute a content marketing campaign for a new product launch, driving brand awareness and customer acquisition through targeted content marketing channels

ASSUMPTION: The Content Marketing Team Leader role offers a unique opportunity for a senior-level marketing professional to make a significant impact on the company's content strategy and drive business results through effective content marketing. The role may involve managing multiple projects concurrently, requiring strong project management skills and the ability to prioritize effectively.

❓ Key Questions to Ask During Interview

• Can you describe the content marketing strategy for one of your previous roles and how you measured its success?
• How have you managed and developed a team in a previous role, and what were the outcomes?
• How do you approach stakeholder engagement and collaboration, particularly with international teams?
• Can you describe a time when you had to adapt to a significant change in a content marketing project or strategy, and how you handled it?
• How do you ensure the accuracy and quality of content created by your team, and what measures do you take to maintain brand consistency?

ASSUMPTION: The interview process for the Content Marketing Team Leader role will focus on assessing the candidate's strategic thinking, leadership, and technical skills in content marketing. The ideal candidate will have a proven track record of driving business results through effective content strategies and be comfortable working in a dynamic, fast-paced environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, demonstrating your understanding of Construct Education's mission and values
• Prepare examples of your content marketing achievements and how they align with the role's responsibilities
• Research the company and its clients to show your enthusiasm and understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.