C

Content marketing team manager

Canonical
Full-time
On-site
Remote
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Marketing Team Manager

πŸ”Ή Company: Canonical

πŸ”Ή Location: Home based - EMEA

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 3, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote (EMEA region)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a content marketing strategy aligned with business goals
  • Managing the content calendar to ensure efficient production and process clarity
  • Ensuring content quality, consistency, and brand alignment across all channels
  • Collaborating with cross-functional teams to optimize content for search engines
  • Monitoring and reporting on KPIs to identify improvement opportunities

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of content marketing and SEO to drive results and improve processes.

πŸ“‹ Key Responsibilities

βœ… Developing and executing a content marketing strategy that aligns with business goals, SEO, and brand

βœ… Managing the content calendar end-to-end, ensuring content is efficiently produced with minimum friction and process clarity

βœ… Ensuring content quality, consistency, and brand alignment in everything produced

βœ… Collaborating with web and growth engineering teams to optimize content for search engines, building on proven SEO expertise

βœ… Supervising quarterly content planning sessions and working closely with content specialists, product management, and marketing to optimize content plans

βœ… Monitoring and reporting on KPIs for the content program and using analytics tools to identify improvement opportunities

βœ… Aligning messaging to ensure integrated campaign support across channels, working closely with marketing, product, and brand teams

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong interpersonal skills and the ability to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a relevant discipline

Experience: At least 5 years of work experience in content or related roles, preferably at technology companies, with 2+ years of experience as a manager or team lead

Required Skills:

  • Proven experience creating authoritative and engaging content. Portfolio of written work required.
  • Applied knowledge of SEO, experience with SEO tools, and SEO-driven content calendars.
  • Excellent project management and interpersonal skills with the ability to create highly efficient processes for content production and reuse.
  • Attention to detail and appreciation for standards: values quality and accuracy but can adapt quickly when needed.

Preferred Skills:

  • Passion for technology and open source.
  • Problem-solving skills and ability to see projects through to completion.

ASSUMPTION: Candidates with a strong portfolio, proven SEO experience, and a background in technology marketing are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is €60,000 - €80,000 per year, depending on location, experience, and skills. This estimate is based on market research for similar roles in the EMEA region.

Benefits:

  • Fully remote working environment
  • Personal learning and development budget of 2,000 USD per annum
  • Annual compensation review
  • Recognition rewards
  • Annual holiday leave
  • Parental Leave
  • Employee Assistance Programme
  • Opportunity to travel to new locations to meet colleagues at β€˜sprints’

Working Hours: 40 hours per week, with flexibility to accommodate different time zones within the EMEA region.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's location and experience. Benefits are subject to change and may vary depending on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Their platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT.

Company Size: Canonical is a mid-sized company with 11-50 employees, providing a collaborative and agile work environment.

Founded: Canonical was founded in 2004 and is a pioneer of global distributed collaboration, with colleagues in 75+ countries and very few office-based roles.

Company Description:

  • Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets.
  • The company is founder-led, profitable, and growing, with a strong focus on innovation and open source technology.
  • Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies.

Company Specialties:

  • Open source software and operating systems
  • Ubuntu platform support
  • Cloud infrastructure, AI, blockchain, autonomous cars, and smart things

Company Website: http://www.canonical.com/

ASSUMPTION: Canonical's focus on open source technology and global collaboration makes it an attractive employer for candidates interested in technology, innovation, and remote work.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking, tactical execution, and team leadership.

Reporting Structure: The Content Marketing Team Manager reports directly to the Director of Communication.

Work Arrangement: This role is home-based in the EMEA region, with the opportunity to travel to new locations to meet colleagues at 'sprints' a few times a year.

Growth Opportunities:

  • Expanding the content marketing team and taking on more direct reports
  • Gaining experience in cross-functional team leadership and collaboration
  • Developing expertise in SEO and content strategy to drive business results

ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in content marketing and team management.

🌍 Location & Work Environment

Office Type: Home-based

Office Location(s): EMEA region

Geographic Context:

  • The EMEA region includes Europe, the Middle East, and Africa, offering a diverse range of cultural and professional experiences.
  • Canonical's global presence allows for remote collaboration with colleagues from around the world.
  • The company's fully remote working environment provides flexibility and work-life balance.

Work Schedule: The work schedule is flexible, with a focus on results and delivery rather than hours worked.

ASSUMPTION: The fully remote work environment and global collaboration opportunities make this role an attractive option for candidates seeking flexibility and international exposure.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • Technical assessment or case study
  • Final interview with the hiring manager and/or other team members

Key Assessment Areas:

  • Content creation and strategy skills
  • Project management and team leadership abilities
  • SEO knowledge and experience
  • Cultural fit and alignment with Canonical's values

Application Tips:

  • Highlight relevant experience and achievements in your resume, focusing on content marketing, SEO, and team management
  • Tailor your cover letter to demonstrate your passion for technology, open source, and Canonical's mission
  • Prepare a portfolio of your best content and be ready to discuss your approach to content strategy and SEO

ATS Keywords: Content marketing, SEO, project management, team leadership, content strategy, open source, Ubuntu, cloud infrastructure, AI, blockchain, autonomous cars, smart things

ASSUMPTION: The interview process for this role will focus on assessing the candidate's content marketing and team management skills, as well as their cultural fit with Canonical's values and remote work environment.

πŸ› οΈ Tools & Technologies

  • Content management systems (e.g., WordPress, Drupal)
  • SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's location and the team's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Openness
  • Responsibility
  • Customer focus

Work Style:

  • Results-driven and focused on delivery
  • Collaborative and open to feedback
  • Adaptable and able to work independently

Self-Assessment Questions:

  • Do you have a strong portfolio of authoritative and engaging content?
  • Are you passionate about technology, open source, and driving business results through content marketing?
  • Can you thrive in a fully remote work environment and collaborate effectively with global teams?

ASSUMPTION: Candidates who align with Canonical's values and work style, and who can demonstrate a strong portfolio and passion for content marketing, are most likely to succeed in this role.

⚠️ Potential Challenges

  • Managing a remote team with colleagues across multiple time zones
  • Balancing multiple priorities and deadlines in a fast-paced environment
  • Adapting to a fully remote work environment and maintaining productivity
  • Keeping up with the latest trends and best practices in content marketing and SEO

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other content marketing manager positions, but with a focus on open source technology and a fully remote work environment
  • Canonical's global presence and focus on innovation make this role unique in the industry
  • This role offers significant growth opportunities for candidates looking to advance their careers in content marketing and team management

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it aligns with their career goals.

πŸ“ Sample Projects

  • Developing a comprehensive content strategy for a new product launch
  • Optimizing an existing content calendar for improved SEO performance
  • Managing a team to create and publish a series of thought leadership articles on emerging technology trends

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Content Marketing Team Manager at Canonical.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the organization?
  • How does Canonical support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Canonical measure the success of its content marketing efforts, and what KPIs are most important?
  • What is the company's approach to work-life balance and employee well-being in a fully remote work environment?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Canonical job board
  • Tailor your resume to highlight your relevant experience and skills in content marketing, SEO, and team management
  • Write a cover letter that demonstrates your passion for technology, open source, and Canonical's mission
  • Prepare a portfolio of your best content and be ready to discuss your approach to content strategy and SEO
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.