Content Planning Manager - Branded and Originals

📌 Core Information

🔹 Job Title: Content Planning Manager - Branded and Originals

🔹 Company: The Premier League

🔹 Location: London, UK

🔹 Job Type: Full Time, Permanent

🔹 Category: Digital Media

🔹 Date Posted: 2025-06-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading ideation and delivery of branded and original content for Premier League's digital media channels
• Collaborating with internal teams and external partners to enhance content offerings
• Tracking and reporting on content performance to drive continuous improvement
• Working closely with commercial teams to develop meaningful branded content for partners and stakeholders

ASSUMPTION: This role requires a strong understanding of the Premier League's digital offerings and industry trends to create impactful content for fans and partners.

📋 Key Responsibilities

✅ Co-lead ideation for original content and production within the Premier League, acting as a central point for the business on ideation and commissioning around myriad Premier League initiatives including branded content, player access and wider campaigns

✅ Oversee a content portfolio and ensure it remains at the forefront of future opportunities of creative and audience developments

✅ Work with our suppliers and partners to develop a robust and exciting ideation and commissioning process

✅ Co-lead in sustaining a strong and continuously invigorated base of third party creators to bolster and complement the Premier League’s owned output

✅ Support the Digital team in the servicing of Partnership agreements

✅ Being the lead point of ideation and documentation for deliverables, and subsequently for their planning, scheduling and delivery

✅ Working with our Fan Growth team to develop robust tracking and valuation services, and iterating output to help drive and deliver upon objectives for partners and licensees

✅ Work with relevant internal departments to communicate and advise on distribution

✅ Work with Fan Development and Strategic Planning teams to develop a clear and concise understanding of channel roles and audience behaviour, to best fit brand needs

✅ Liaise with the Business Development team to understand new and potential areas, and work with them to scope future deliverables against a wider content matrix

ASSUMPTION: This role involves a high degree of collaboration and communication with various internal and external stakeholders to ensure content meets the needs of both fans and partners.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Media, Communications, or a related discipline)

Experience: 5-10 years of experience in developing and delivering branded content for leading brands

Required Skills:

• Proven experience in delivering a multitude of formats across a multitude of channels, from long-form originals to short-form and vertical content
• Experience of third-party vendors in the tracking and reporting of content, including a practical understanding of utilising insight and analysis to alter and deliver outputs
• Experience of running small proof of concepts to evaluate new ideas and products
• Excellent communication, collaboration, and presentation skills
• Meticulous attention to detail

Preferred Skills:

• Experience working in the sports industry
• Fluency in additional languages

ASSUMPTION: While a background in the sports industry is not strictly required, it may be beneficial for understanding the Premier League's unique context and audience.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Based on industry standards for a role of this level in London)

Benefits:

• 25 days' annual leave (plus bank holidays)
• Pension scheme
• Private medical insurance
• Life assurance
• Income protection
• Employee assistance programme
• Season ticket loan scheme
• Discounted gym membership

Working Hours: Full-time, Monday to Friday, with occasional evening and weekend work as required

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in London. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Premier League is the top tier of the English football league system. It is contested by 20 clubs and operates on a system of promotion and relegation with the English Football League (EFL).

Company Size: The Premier League has 20 member clubs and employs around 36 people in its charitable fund division.

Founded: The Premier League was founded in 1992 and has since grown into one of the most popular and lucrative sports leagues in the world.

Company Description:

• The Premier League is responsible for the organization and promotion of the top tier of the English football league system.
• It is one of the most-watched sports leagues in the world, with a global audience of over 600 million people.
• The Premier League generates billions of pounds in revenue each year, which is distributed to its member clubs and used to support grassroots football and community initiatives.

Company Specialties:

• Football league organization and promotion
• Global sports marketing and broadcasting
• Grassroots football development and community initiatives

Company Website: Premier League Website

ASSUMPTION: The Premier League is a high-profile organization with a global reach, offering unique opportunities for career growth and exposure in the sports industry.

📊 Role Analysis

Career Level: Mid-level management role with opportunities for growth and progression within the organization

Reporting Structure: This role reports directly to the Head of Digital Media and works closely with various internal teams and external partners

Work Arrangement: On-site, full-time position with occasional flexible working arrangements as required

Growth Opportunities:

• Progression to a senior management role within the Digital Media team
• Expansion of responsibilities to include additional content areas or platforms
• Opportunities to work on high-profile projects and events, such as the UEFA Champions League or FIFA World Cup

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and high-profile environment, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, open-plan office located in central London

Office Location(s): 57 North Wharf Road, London, England W2 1HQ

Geographic Context:

• London is a major global city with a vibrant cultural scene and excellent transport links
• The office is located in the Paddington area, close to Hyde Park and the West End
• London offers a wide range of housing options, from urban apartments to suburban family homes

Work Schedule: Standard office hours with occasional flexible working arrangements as required

ASSUMPTION: The Premier League's London office provides a modern and collaborative work environment, with easy access to the city's many amenities and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the hiring manager and a member of the Digital Media team
• Second-round interview with senior leadership, focusing on cultural fit and strategic thinking
• Final-stage assessment, which may include a presentation or case study

Key Assessment Areas:

• Content strategy and ideation
• Project management and delivery
• Communication and collaboration skills
• Understanding of the Premier League's digital offerings and audience

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your branded content experience and achievements
• Demonstrate your understanding of the Premier League's digital media channels and audience
• Prepare thoughtful questions to ask the interview panel about the role and the organization

ATS Keywords: Branded content, digital media, content strategy, project management, communication, collaboration, Premier League, football, sports industry

ASSUMPTION: The Premier League's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible fit for the organization and the role.

🛠️ Tools & Technologies

• Content management systems (e.g., Adobe Experience Manager, WordPress)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Social media platforms (e.g., Facebook, Twitter, Instagram)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with relevant content management systems, video editing software, and analytics tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Accountability
• Teamwork

Work Style:

• Collaborative and inclusive
• Dynamic and fast-paced
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative and inclusive work environment?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you have a proven track record of delivering results and driving continuous improvement?

ASSUMPTION: The Premier League values a diverse and inclusive work environment, with a focus on collaboration, integrity, and excellence.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced and ever-changing digital media landscape
• Balancing the needs of fans, partners, and the Premier League itself in content creation and distribution
• Occasional evening and weekend work as required

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in a dynamic and high-profile environment.

📈 Similar Roles Comparison

• Unlike traditional content planning roles, this position requires a deep understanding of the sports industry and the Premier League's unique context
• This role offers the opportunity to work on high-profile projects and events, with a global audience and reach
• Career progression in this role may lead to senior management or specialist positions within the Digital Media team or the wider organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar content planning positions in other industries or organizations.

📝 Sample Projects

• Developing a new branded content series to engage fans and promote a Premier League partner
• Collaborating with external creators to produce innovative and engaging content for the Premier League's digital channels
• Evaluating and iterating content strategies based on performance data and audience feedback

ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the content planning role within the Premier League's Digital Media team.

❓ Key Questions to Ask During Interview

• How does this role fit into the wider Digital Media team and the organization's content strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Premier League support the professional development and growth of its employees?
• What are the key challenges facing the Digital Media team and the organization as a whole, and how can this role contribute to addressing them?
• How does the Premier League engage with and respond to feedback from fans and partners regarding its digital content offerings?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their strategic thinking and engagement with the Premier League's digital media channels.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Premier League careers page
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Prepare thoughtful questions to ask the interview panel about the role and the organization
• If invited to a final-stage assessment, prepare a presentation or case study demonstrating your content strategy and delivery capabilities
• Follow up with the HR team after your interview to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.