Content Publisher and Analytics Specialist - GDS Brand Marketing and Communications

📌 Core Information

🔹 Job Title: Content Publisher and Analytics Specialist - GDS Brand Marketing and Communications

🔹 Company: EY

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Publishing and managing content across various channels
• Tracking content performance and creating regular reports
• Collaborating with internal teams and stakeholders
• Maintaining internal campaign planner and communications calendar

ASSUMPTION: This role requires a balance of content management, analytics, and project management skills. It's ideal for someone with a strong background in content publishing and a keen interest in data-driven decision making.

📋 Key Responsibilities

✅ Publish all content to the Adobe-based intranet (AEM) and SharePoint

✅ Prepare and send emails using Marketo

✅ Collect and manage internal communications metrics using Adobe Analytics, on-platform analytics, and other internal tools

✅ Report performance through PowerPoint templates, Microsoft Excel reporting, and PowerBI

✅ Advocate and implement best practices in layout consistency, content formatting, SEO, accessibility, and analytics

✅ Support the wider Enablement team with administrative support and routine tasks

✅ Maintain the organization-wide internal campaign planner and communications calendar

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and an ability to work well under tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4+ years of proven experience in a similar role within a Marketing, Communication, or Digital Content team

Required Skills:

• Strong knowledge of Adobe Experience Manager (AEM) for content creation and management
• Demonstrable experience preparing and sending emails using Marketo
• Ability to maintain and update SharePoint sites
• Familiarity with analytics tools such as Adobe Analytics and Power BI
• Technologically capable with an affinity for using multiple internal communication tools and platforms
• Exceptional attention to detail with an eye for layout, structure, and accuracy
• Knowledge of accessibility standards and tagging best practices for content discoverability
• Ability to collaborate, team, and network across a matrixed organization
• Ability to identify best practices, challenges, and be a problem solver
• Strong project management, problem-solving, and teaming abilities
• Strong deadline-orientation and ability to work under tight deadlines

Preferred Skills:

• Previous experience in large, matrix organizations

ASSUMPTION: Given the role's focus on content management and analytics, candidates should have a strong background in content publishing and a solid understanding of data analysis tools.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs
• Learning and development opportunities

Working Hours: Full-time (40 hours/week) with flexible working hours and remote work options available

ASSUMPTION: The salary range is estimated based on industry standards for a similar role in Bangalore. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: EY is a global leader in assurance, tax, transaction, and advisory services, operating in over 150 countries with a workforce of over 300,000 people.

Company Size: EY is a large organization with over 200,000 employees worldwide, providing ample opportunities for career growth and development.

Founded: EY was founded in 1989, with a rich history and established reputation in the industry.

Company Description:

• EY is committed to building a better working world by creating long-term value for clients, people, and society
• The organization helps clients grow, transform, and operate by providing trust through assurance and helping them navigate complex issues
• EY's diverse teams provide services across assurance, consulting, law, strategy, tax, and transactions

Company Specialties:

• Assurance
• Consulting
• Tax
• Transactions

Company Website: www.ey.com

ASSUMPTION: EY's global presence and diverse service offerings provide ample opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals looking to leverage their content management and analytics skills in a global organization.

Reporting Structure: The role reports directly to the Brand Marketing & Communications team within EY Global Delivery Services (GDS).

Work Arrangement: The role is on-site, with flexible working hours and remote work options available.

Growth Opportunities:

• Expanding skills in content management, analytics, and project management
• Gaining experience working in a global organization with diverse teams
• Potential career progression within EY's Brand Marketing & Communications or other departments

ASSUMPTION: This role offers opportunities for professional growth and development within EY's global organization.

🌍 Location & Work Environment

Office Type: EY's Bangalore office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): EY's Bangalore office is located in the heart of the city's tech hub, with easy access to public transportation and amenities.

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India
• The city is known for its thriving tech industry, with many multinational corporations having their offices here
• Bangalore offers a mix of traditional Indian culture and modern urban living, with a wide range of dining, entertainment, and recreational options

Work Schedule: The role follows a standard workweek, with flexible working hours and the option to work from home when needed.

ASSUMPTION: EY's Bangalore office provides a modern, collaborative work environment that supports productivity and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Background check and offer extension

Key Assessment Areas:

• Content management skills
• Analytics and data interpretation abilities
• Problem-solving and project management skills
• Cultural fit and alignment with EY's values

Application Tips:

• Highlight relevant content management and analytics experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and EY's mission
• Prepare examples of your content management and analytics work to discuss during the interview

ATS Keywords: Adobe Experience Manager, Marketo, SharePoint, Adobe Analytics, Power BI, content management, data analysis, project management, problem-solving, attention to detail, collaboration, SEO, accessibility, content formatting, communication, deadline orientation

ASSUMPTION: EY's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the organization's values.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• Marketo
• SharePoint
• Adobe Analytics
• Power BI
• Microsoft Office Suite (PowerPoint, Excel)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for content management, analytics, and reporting.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Integrity
• Teamwork
• Quality
• Inclusion

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using analytics tools to inform decision-making?
• Can you adapt to changing priorities and tight deadlines?
• Are you committed to delivering high-quality work and continuously improving your skills?

ASSUMPTION: EY values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

• Managing multiple content channels and deadlines
• Analyzing and interpreting data to inform content strategy
• Collaborating effectively with diverse teams and stakeholders
• Adapting to changes in priorities and workflows

ASSUMPTION: These challenges require strong project management, problem-solving, and communication skills to overcome successfully.

📈 Similar Roles Comparison

• Unlike other content management roles, this position places a strong emphasis on analytics and data-driven decision making
• EY's global presence and diverse service offerings provide unique opportunities for career growth and development
• Compared to other organizations, EY offers competitive compensation and benefits packages

ASSUMPTION: This role offers a unique blend of content management, analytics, and project management responsibilities within a global organization.

📝 Sample Projects

• Developing and implementing a content management strategy for a global campaign
• Analyzing content performance data to optimize engagement and impact
• Collaborating with cross-functional teams to create and publish content across multiple channels

ASSUMPTION: These projects demonstrate the role's focus on content management, analytics, and collaboration with diverse teams.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Marketing & Communications department?
• How does this role contribute to EY's overall brand strategy and communications efforts?
• What opportunities are there for professional growth and development within this role and EY as a whole?
• How does EY support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions help assess the role's fit with your career goals, work style, and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your content management and analytics experience
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of your content management and analytics work to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.