Content & SEO Specialist

📌 Core Information

🔹 Job Title: Content & SEO Specialist

🔹 Company: Internet Brands

🔹 Location: Downers Grove, Illinois

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Mid-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies that drive traffic and engagement
• Collaborating with cross-functional teams to create compelling, on-brand content
• Optimizing content for search engines to improve visibility and rankings
• Analyzing content performance and making data-driven optimizations

ASSUMPTION: This role requires a strong understanding of SEO principles, content marketing strategies, and the ability to balance creativity with data-driven decision making.

📋 Key Responsibilities

✅ Content Planning & Development:

• Plan, write, and edit content for various channels, including email, landing pages, social media, and blogs
• Collaborate with the marketing director to create content that resonates with target audiences
• Ensure content aligns with brand voice and style guidelines

ASSUMPTION: Successful candidates will have a proven track record of creating engaging, high-converting content for various channels.

✅ SEO Content Optimization:

• Develop and optimize content for search engines using tools like Surfer SEO and Ahrefs
• Conduct keyword research and analyze performance metrics to inform content strategy
• Collaborate with the marketing team to implement SEO best practices across all content

ASSUMPTION: Candidates should have experience with SEO content tools and a solid understanding of SEO principles.

✅ Team Collaboration:

• Work with cross-functional teams, including marketing, sales, and design, to ensure consistent messaging
• Share data-driven insights to enhance future content and engagement
• Bring fresh ideas and creative suggestions to improve campaigns

ASSUMPTION: Successful candidates will be excellent collaborators with strong communication skills.

💰 Required Qualifications

Education:

• Bachelor’s degree in Marketing, Communications, English, or a related field

Experience:

• At least 3 years in content marketing, digital marketing, or a similar role
• 1+ year of SEO content optimization experience

Required Skills:

• Proficiency in content management systems (CMS) such as WordPress
• Familiarity with A/B testing tools and conversion optimization techniques
• Full understanding of SEO and keyword optimization
• Proficient in SEO tools such as Google Analytics, SURFER SEO, and Ahrefs

Preferred Skills:

• Experience with marketing automation tools (e.g., Eloqua, Pardot, Hubspot)

ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation skills and experience with SEO content optimization.

💰 Compensation & Benefits

Salary Range: $55,000 - $69,500 per year

Benefits:

• Health, dental, and vision insurance
• Flexible spending accounts (FSA) for medical and dependent care
• Short-term and long-term disability insurance
• Life and AD&D insurance
• 401(k) retirement savings plan with company match
• Paid time off (PTO) and paid holidays
• Commuter benefits
• Employee assistance program (EAP) and well-being coaching services
• Voluntary benefits (home, auto, pet insurance, legal, and financial services)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, qualifications, and experience.

🌍 Company Context

Industry: Internet Brands is a leading online media and technology company serving businesses and consumers in four major categories: Automotive, Health, Legal, and Home/Travel.

Company Size: Internet Brands has over 5,000 employees and is headquartered in El Segundo, California, with offices worldwide.

Founded: 1996

Company Description:

• Internet Brands offers a comprehensive range of web solutions for businesses, including web presence software products and services
• The company's award-winning consumer websites serve more than 250 million monthly visitors and include leading brands like WebMD, Avvo, CarsDirect, and Fodor's Travel

Company Specialties:

• Internet publishing
• Online advertising
• Web presence solutions
• SaaS
• Cloud software
• Online marketing solutions

Company Website: www.internetbrands.com

ASSUMPTION: Internet Brands fosters a unique culture that combines the innovation of a start-up with the stability and profitability of an established corporation.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including marketing, sales, and design.

Work Arrangement: On-site, with a standard workweek of 40 hours.

Growth Opportunities:

• Potential career growth within the marketing department or other areas of the company
• Opportunities to work on high-impact projects and gain exposure to senior leadership

ASSUMPTION: Successful candidates will be eager to take on new challenges and grow within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern, collaborative workspace in Downers Grove, Illinois.

Office Location: 909 N. Sepulveda Blvd., El Segundo, CA 90245

Geographic Context:

• Downers Grove is a suburb of Chicago, offering a mix of urban and suburban living
• The area has a diverse range of neighborhoods, amenities, and cultural attractions

Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: Candidates should be comfortable working in an on-site environment and be open to occasional remote work or flexible scheduling.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Content creation and strategy skills
• SEO knowledge and experience
• Collaboration and communication abilities
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant content creation and SEO experience in your resume
• Prepare examples of successful content campaigns and SEO strategies
• Demonstrate your understanding of the company and the role during the interview
• Showcase your portfolio or samples of your work

ATS Keywords: Content Marketing, SEO, Digital Marketing, CMS, A/B Testing, Keyword Research, Analytics Tools, Marketing Campaigns, Collaboration, Communication, Problem-Solving, Strategy Development

ASSUMPTION: Successful candidates will be proactive, results-driven, and able to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress
• SEO tools like Surfer SEO, Ahrefs, and Google Analytics
• Marketing automation tools (e.g., Eloqua, Pardot, Hubspot)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should have experience with relevant tools and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with Internet Brands' core values, particularly 'innovation' and 'excellence'?
• How do you prefer to work in a team, and how do you handle feedback or criticism?
• How do you approach learning new tools or technologies to improve your work?

ASSUMPTION: Successful candidates will be strong cultural fits, demonstrating alignment with Internet Brands' values and work style preferences.

⚠️ Potential Challenges

• Managing multiple content deliverables and deadlines in a fast-paced environment
• Balancing creativity with data-driven decision making in SEO content optimization
• Collaborating effectively with cross-functional teams in a large organization
• Adapting to changes in content strategy or priorities

ASSUMPTION: Successful candidates will be proactive, resilient, and able to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on SEO content optimization within the marketing department
• Compared to similar roles in other industries, this position requires a strong understanding of SEO principles and tools
• Career paths may vary depending on the specific industry and company structure

ASSUMPTION: Candidates should research the role and company thoroughly to understand the unique aspects of this opportunity and how it aligns with their career goals.

📝 Sample Projects

• Developing and executing a successful SEO content strategy for a major marketing campaign
• Collaborating with the design team to create visually appealing and optimized content for a new website launch
• Analyzing content performance data to identify trends and make data-driven optimizations

ASSUMPTION: Candidates should be prepared to discuss specific examples of their work and how it aligns with the responsibilities and qualifications required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the content team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?

ASSUMPTION: Successful candidates will ask thoughtful, relevant questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant content creation and SEO experience
• Prepare examples of successful content campaigns and SEO strategies to discuss in your interview
• Showcase your portfolio or samples of your work, demonstrating your unique style and approach to content creation
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.