π Core Information
πΉ Job Title: Content & SEO Specialist
πΉ Company: Internet Brands
πΉ Location: Downers Grove, Illinois
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 18, 2025
πΉ Experience Level: Mid-Level
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing and executing content strategies that drive traffic and engagement
- Collaborating with cross-functional teams to create compelling, on-brand content
- Optimizing content for search engines to improve visibility and rankings
- Analyzing content performance and making data-driven optimizations
ASSUMPTION: This role requires a strong understanding of SEO principles, content marketing strategies, and the ability to balance creativity with data-driven decision making.
π Key Responsibilities
β
Content Planning & Development:
- Plan, write, and edit content for various channels, including email, landing pages, social media, and blogs
- Collaborate with the marketing director to create content that resonates with target audiences
- Ensure content aligns with brand voice and style guidelines
ASSUMPTION: Successful candidates will have a proven track record of creating engaging, high-converting content for various channels.
β
SEO Content Optimization:
- Develop and optimize content for search engines using tools like Surfer SEO and Ahrefs
- Conduct keyword research and analyze performance metrics to inform content strategy
- Collaborate with the marketing team to implement SEO best practices across all content
ASSUMPTION: Candidates should have experience with SEO content tools and a solid understanding of SEO principles.
β
Team Collaboration:
- Work with cross-functional teams, including marketing, sales, and design, to ensure consistent messaging
- Share data-driven insights to enhance future content and engagement
- Bring fresh ideas and creative suggestions to improve campaigns
ASSUMPTION: Successful candidates will be excellent collaborators with strong communication skills.
π° Required Qualifications
Education:
- Bachelorβs degree in Marketing, Communications, English, or a related field
Experience:
- At least 3 years in content marketing, digital marketing, or a similar role
- 1+ year of SEO content optimization experience
Required Skills:
- Proficiency in content management systems (CMS) such as WordPress
- Familiarity with A/B testing tools and conversion optimization techniques
- Full understanding of SEO and keyword optimization
- Proficient in SEO tools such as Google Analytics, SURFER SEO, and Ahrefs
Preferred Skills:
- Experience with marketing automation tools (e.g., Eloqua, Pardot, Hubspot)
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation skills and experience with SEO content optimization.
π° Compensation & Benefits
Salary Range: $55,000 - $69,500 per year
Benefits:
- Health, dental, and vision insurance
- Flexible spending accounts (FSA) for medical and dependent care
- Short-term and long-term disability insurance
- Life and AD&D insurance
- 401(k) retirement savings plan with company match
- Paid time off (PTO) and paid holidays
- Commuter benefits
- Employee assistance program (EAP) and well-being coaching services
- Voluntary benefits (home, auto, pet insurance, legal, and financial services)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, qualifications, and experience.
π Company Context
Industry: Internet Brands is a leading online media and technology company serving businesses and consumers in four major categories: Automotive, Health, Legal, and Home/Travel.
Company Size: Internet Brands has over 5,000 employees and is headquartered in El Segundo, California, with offices worldwide.
Founded: 1996
Company Description:
- Internet Brands offers a comprehensive range of web solutions for businesses, including web presence software products and services
- The company's award-winning consumer websites serve more than 250 million monthly visitors and include leading brands like WebMD, Avvo, CarsDirect, and Fodor's Travel
Company Specialties:
- Internet publishing
- Online advertising
- Web presence solutions
- SaaS
- Cloud software
- Online marketing solutions
Company Website: www.internetbrands.com
ASSUMPTION: Internet Brands fosters a unique culture that combines the innovation of a start-up with the stability and profitability of an established corporation.
π Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including marketing, sales, and design.
Work Arrangement: On-site, with a standard workweek of 40 hours.
Growth Opportunities:
- Potential career growth within the marketing department or other areas of the company
- Opportunities to work on high-impact projects and gain exposure to senior leadership
ASSUMPTION: Successful candidates will be eager to take on new challenges and grow within the organization.
π Location & Work Environment
Office Type: On-site, with a modern, collaborative workspace in Downers Grove, Illinois.
Office Location: 909 N. Sepulveda Blvd., El Segundo, CA 90245
Geographic Context:
- Downers Grove is a suburb of Chicago, offering a mix of urban and suburban living
- The area has a diverse range of neighborhoods, amenities, and cultural attractions
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be open to occasional remote work or flexible scheduling.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Content creation and strategy skills
- SEO knowledge and experience
- Collaboration and communication abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant content creation and SEO experience in your resume
- Prepare examples of successful content campaigns and SEO strategies
- Demonstrate your understanding of the company and the role during the interview
- Showcase your portfolio or samples of your work
ATS Keywords: Content Marketing, SEO, Digital Marketing, CMS, A/B Testing, Keyword Research, Analytics Tools, Marketing Campaigns, Collaboration, Communication, Problem-Solving, Strategy Development
ASSUMPTION: Successful candidates will be proactive, results-driven, and able to thrive in a fast-paced, collaborative environment.
π οΈ Tools & Technologies
- Content management systems (CMS) such as WordPress
- SEO tools like Surfer SEO, Ahrefs, and Google Analytics
- Marketing automation tools (e.g., Eloqua, Pardot, Hubspot)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Candidates should have experience with relevant tools and be open to learning new technologies as needed.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with Internet Brands' core values, particularly 'innovation' and 'excellence'?
- How do you prefer to work in a team, and how do you handle feedback or criticism?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: Successful candidates will be strong cultural fits, demonstrating alignment with Internet Brands' values and work style preferences.
β οΈ Potential Challenges
- Managing multiple content deliverables and deadlines in a fast-paced environment
- Balancing creativity with data-driven decision making in SEO content optimization
- Collaborating effectively with cross-functional teams in a large organization
- Adapting to changes in content strategy or priorities
ASSUMPTION: Successful candidates will be proactive, resilient, and able to thrive in a dynamic, fast-paced work environment.
π Similar Roles Comparison
- This role is unique in its focus on SEO content optimization within the marketing department
- Compared to similar roles in other industries, this position requires a strong understanding of SEO principles and tools
- Career paths may vary depending on the specific industry and company structure
ASSUMPTION: Candidates should research the role and company thoroughly to understand the unique aspects of this opportunity and how it aligns with their career goals.
π Sample Projects
- Developing and executing a successful SEO content strategy for a major marketing campaign
- Collaborating with the design team to create visually appealing and optimized content for a new website launch
- Analyzing content performance data to identify trends and make data-driven optimizations
ASSUMPTION: Candidates should be prepared to discuss specific examples of their work and how it aligns with the responsibilities and qualifications required for this role.
β Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the content team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of this role, and what key performance indicators (KPIs) will I be expected to track?
ASSUMPTION: Successful candidates will ask thoughtful, relevant questions that demonstrate their interest in the role and the company.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume to highlight relevant content creation and SEO experience
- Prepare examples of successful content campaigns and SEO strategies to discuss in your interview
- Showcase your portfolio or samples of your work, demonstrating your unique style and approach to content creation
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.