📌 Core Information
🔹 Job Title: Content Specialist, Brand (6 Month Contract)
🔹 Company: Lightspeed Commerce
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: July 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting and delivering impactful copy for various marketing channels
- Supporting global product launches and brand initiatives
- Managing blog and website content with a focus on SEO and brand consistency
- Collaborating with cross-functional teams, from sales to product
- Working to deadline in a fast-paced environment
ASSUMPTION: This role requires a strong writer with experience in copywriting, journalism, or communications. Familiarity with retail or hospitality industry is a plus but not required.
📋 Key Responsibilities
✅ Delivering polished, creative and impactful copy that supports go-to-market strategies, multichannel marketing activations and global product launches
✅ Crafting, editing and publishing compelling content for integrated campaigns, events, brand initiatives, partnerships, social media and customer case studies
✅ Creating and managing blog and website content with a focus on SEO—ensuring consistency with brand voice and style, while optimizing for search visibility and user experience
✅ Working with executives and other stakeholders to craft articles, presentations and social media content that support our key messages
✅ Contributing to global brand and style guidelines and templates
✅ Developing an in-depth knowledge of our key products, industries and customers and building strong relationships with internal stakeholders
✅ Staying up to date on brand, copywriting and industry news and trends, and adopting new tools and technology to increase efficiency
✅ Contributing to the rollout of new processes, tools and trainings, auditing existing content and elevating our brand across internal and external channels
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to collaborate with cross-functional teams. Experience with WordPress or other content management systems is a plus but not required.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: 2-3 years of copywriting, journalism or communications experience
Required Skills:
- Excellent writing skills with a strong point of view, a love of bold taglines and unwavering attention to detail
- Flexible attitude and the ability to switch comfortably between markets, creative ideation and product marketing depending on project requirements
- Excellent people skills and the ability to collaborate with designers, videographers and cross-functional teams
- Comfort working to deadline in a fast-paced environment
- Strong empathy for merchants and a passion for storytelling
- A resourceful, innovative mindset with a bias to action
Preferred Skills:
- Experience working in the retail or hospitality industry
- Experience with WordPress or other content management systems
- Knowledge of SEO and CRO best practices
- Fluency in French
ASSUMPTION: While a Bachelor’s degree is preferred, relevant experience may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 75,000 per year (pro-rated for 6-month contract)
Benefits:
- Competitive benefits package
- Opportunity to work in a fast-paced, growing company
- Chance to make a significant impact on the global voice of Lightspeed
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content specialist role in Toronto. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on point-of-sale (POS) and payments platforms for retail and hospitality businesses
Company Size: 1,001-5,000 employees (global)
Founded: 2005, in Montreal, Canada
Company Description:
- Lightspeed is a unified commerce platform that helps merchants innovate to simplify, scale, and provide exceptional customer experiences
- The platform transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks
- Lightspeed serves retail, hospitality, and golf businesses in over 100 countries
Company Specialties:
- Point of Sale (POS)
- Retail
- Software
- iPad POS
- eCommerce
- Multi-Store
- Multi-Store Pro
- Cloud POS
- Lightspeed Retail
- Lightspeed Restaurant
- Omnichannel
- Loyalty
- Delivery
- Payments
- ePOS
- Restaurant software
- Retail software
Company Website: LightspeedHQ.com
ASSUMPTION: Lightspeed is a growing, global company with a strong focus on innovation and customer experience. This role offers an opportunity to work in a dynamic, fast-paced environment and make a significant impact on the company's brand.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Senior Manager, Brand Content
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential for full-time employment after the contract period
- Opportunities to work on global projects and campaigns
- Chance to develop skills in brand content, copywriting, and marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in a global, fast-paced environment and make a significant impact on the company's brand. It also provides the chance to work with a diverse range of teams and stakeholders.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 700 St-Antoine Est, 300, Montreal, Quebec H2Y 1A6, CA (headquarters); additional offices in London, Gent, Amsterdam, Olympia, Fortitude Valley, Ottawa, Neuilly-sur-Seine, Zurich, Lausanne, Geneva, Chippendale, and Toronto
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- The office is located in the downtown core, close to public transportation and amenities
- The city offers a mix of urban and outdoor activities, with numerous parks, museums, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment at Lightspeed is collaborative, dynamic, and fast-paced. The company values diversity, inclusion, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with company values
- Problem-solving skills and ability to work under pressure
- Understanding of the retail or hospitality industry (a plus)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide writing samples or a portfolio that demonstrates your ability to craft compelling copy for various channels
- Be prepared to discuss your experience with brand content, copywriting, and marketing
- Research the company and the role to show your enthusiasm and understanding of the business
ATS Keywords: Copywriting, Journalism, Communications, SEO, Content Management, Creative Ideation, Collaboration, Attention to Detail, Storytelling, Project Management, Brand Guidelines, Social Media, Marketing, Product Knowledge, Innovation, Empathy
ASSUMPTION: The application process at Lightspeed is thorough and designed to assess the candidate's skills, cultural fit, and alignment with the company's values.
🛠️ Tools & Technologies
- WordPress or other content management systems
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Google Workspace, Microsoft Office)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Empowering and supportive of employee growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a strong point of view and a love of bold taglines?
- Are you detail-oriented and committed to delivering high-quality work?
- Do you have a resourceful, innovative mindset with a bias to action?
ASSUMPTION: Lightspeed values diversity, inclusion, and work-life balance. The company seeks candidates who are passionate about their work, collaborative, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines
- The company is growing and evolving, which may present changes in priorities and processes
- The role may require occasional travel for global product launches and campaigns
- The Toronto office is located in the downtown core, which may have traffic and parking considerations
ASSUMPTION: These challenges are outweighed by the opportunity to work in a dynamic, global environment and make a significant impact on the company's brand.
📈 Similar Roles Comparison
- This role is unique in its focus on global brand content and copywriting for a leading POS and payments platform
- Similar roles in other companies may have a more narrow focus on specific channels or regions
- Career progression in this role may lead to opportunities in brand management, marketing, or communications
ASSUMPTION: This role offers a unique opportunity to work in a global, fast-paced environment and make a significant impact on the company's brand. It also provides the chance to develop skills in brand content, copywriting, and marketing.
📝 Sample Projects
- Crafting and delivering impactful copy for the global launch of Lightspeed's new omnichannel commerce platform
- Managing the content strategy for Lightspeed's blog, ensuring brand consistency and SEO optimization
- Collaborating with the product team to create compelling customer case studies that showcase the success of Lightspeed's solutions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on the company's brand and customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to the global voice of Lightspeed?
- What are the key priorities for this role in the first 30 days?
- What opportunities are there for professional development and growth within the company?
- How does Lightspeed support work-life balance for its employees?
ASSUMPTION: These questions are designed to help you understand the role, the team, and the company culture, and to demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Lightspeed careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide writing samples or a portfolio that demonstrates your ability to craft compelling copy for various channels
- Prepare for your interview by researching the company and the role, and by practicing your responses to common interview questions
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
