📌 Core Information
🔹 Job Title: Content Specialist, Customer Lifecycle Marketing
🔹 Company: Qualtrics
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Hybrid
🔹 Category: Software Development
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 3-6 years
🔹 Remote Status: On-site (3 days/week) with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Defining and creating content to guide customers through their lifecycle journey
- Collaborating cross-functionally with marketing, product, education, and customer-facing teams
- Designing content for atomization, reuse, and cross-channel delivery
- Proactively gathering and incorporating customer feedback to refine content strategies
- Working at the center of a high-impact customer marketing team
ASSUMPTION: This role requires a strong balance of creativity and strategic thinking, with a focus on customer-centric content.
📋 Key Responsibilities
✅ Define the content needed to support lifecycle journeys by persona, solution, and stage
✅ Develop high-quality content that empowers our customers across touch points, including email, in-product, digital, social, and community
✅ Leverage AI and modular content frameworks to accelerate content development and scale output across formats and surfaces
✅ Partner with lifecycle managers to translate journey maps into actionable content
✅ Collaborate with Field, Product Marketing, and Customer Success to integrate content into outreach, playbooks, and enablement
✅ Work with Basecamp and XM Institute to embed thought-leadership and skilling into key lifecycle journeys
✅ Use Community as a channel to deliver content, spark conversation, and connect customers with relevant resources at each stage of their journey
✅ Apply principles of content reuse and modular design to ensure consistency and scalability
✅ Partner with the Brand and Content team to contribute to editorial standards, templates, and content performance tracking
✅ Use performance data and feedback loops to continuously improve content quality and effectiveness
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration to deliver value to customers at every stage of their lifecycle.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3-6 years of experience in content strategy, UX writing, lifecycle content, or a similar B2B content-focused role
Required Skills:
- Excellent writing and editing skills, with an ability to simplify complex topics and tailor tone to channel and audience
- Experience using AI tools to accelerate content development, improve quality, or enhance efficiency
- Clear understanding of the customer journey and content’s role in customer success and product adoption
- Ability to collaborate cross-functionally with marketing, product, education, and customer-facing teams
- Highly organized with strong attention to detail and content quality
- Passion for customer experience and belief in the impact of great content
Preferred Skills:
- Experience with Qualtrics, Pendo, CMS tools, and marketing automation tools
ASSUMPTION: Candidates should have a strong background in content creation and strategy, with a proven track record of delivering high-quality content that resonates with audiences.
💰 Compensation & Benefits
Salary Range: $106,500 - $177,500 USD per year
Benefits:
- Health Coverage
- Wellness Stipends
- Annual Experience Bonus
- Team-Building Activities
- Company-Wide Celebrations
Working Hours: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the Seattle area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on Experience Management (XM) solutions for various industries, including retail, government, and healthcare
Company Size: 5,001-10,000 employees, with a global presence and a hybrid work model
Founded: 2002, with headquarters in Provo, UT and Seattle, WA
Company Description:
- Qualtrics creates software that helps brands deliver exceptional frontline experiences, build high-performing teams, and design products people love
- The company is the creator and steward of the Experience Management category, serving over 19,000 clients globally
- Qualtrics is committed to bringing humanity, connection, and empathy back to business
Company Specialties:
- Online survey software
- Market research
- Consumer feedback
- Employee feedback
- 360 evaluations
- NPS
- Panels
- VOC
- Customer experience
- Brand experience
- Employee experience
- Product experience
- Experience management
- Surveys
- Enterprise feedback management
Company Website: www.qualtrics.com
ASSUMPTION: Qualtrics is a well-established company with a strong focus on customer experience and a global presence.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and collaboration with various teams
Reporting Structure: This role reports directly to the Customer Marketing team and collaborates with multiple functions, including Product, Customer Success, XM Basecamp, XM Institute, and Product Marketing
Work Arrangement: Hybrid (3 days/week on-site, with remote flexibility)
Growth Opportunities:
- Working at the center of a high-impact customer marketing team
- Gaining experience designing and delivering content strategies that span digital, in-product, and human-led channels
- Learning how storytelling, journey mapping, and content operations work together to shape customer experiences
- Strengthening your voice as a content expert in a fast-moving, collaborative environment
ASSUMPTION: This role offers numerous growth opportunities for the right candidate, with a focus on learning and collaboration.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week on-site, with remote flexibility)
Office Location(s): Seattle, WA, United States
Geographic Context:
- Seattle is a major tech hub with a thriving job market and a high cost of living
- The city offers a mix of urban and outdoor activities, with a mild climate and a strong focus on sustainability
- Seattle is home to numerous Fortune 500 companies and startups, providing ample networking and career growth opportunities
Work Schedule: Full-time (40 hours/week) with flexible remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with in-person collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Understanding of the customer journey and content’s role in customer success
- Ability to collaborate cross-functionally and work effectively in a team environment
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Provide examples of your writing and editing work, showcasing your ability to simplify complex topics and tailor tone to channel and audience
- Demonstrate your understanding of the customer journey and how content can drive customer success
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
ATS Keywords: Content Strategy, UX Writing, Lifecycle Content, B2B Content, Writing Skills, Editing Skills, AI Tools, Customer Journey, Collaboration, Attention to Detail, Customer Experience, Content Development, Content Quality, Content Operations, Storytelling, Journey Mapping
ASSUMPTION: The interview process will focus on assessing your writing and editing skills, understanding of the customer journey, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- AI tools for content development and optimization
- CMS tools for content management and distribution
- Marketing automation tools for campaign management and analytics
- Qualtrics XM Platform for experience management solutions
- Pendo for product adoption and user guidance
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Team, One Dream
- Innovation & Change
- Integrity Always
- Quality in Everything We Do
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and open communication
- Fast-paced and dynamic, with a focus on continuous improvement and innovation
- Data-driven and customer-centric, with a focus on delivering value to customers
- Empowered and accountable, with a focus on taking ownership and driving results
Self-Assessment Questions:
- Do you have a passion for customer experience and a belief in the impact of great content?
- Are you comfortable working in a fast-paced, collaborative environment with a focus on continuous improvement?
- Do you have strong writing and editing skills, with an ability to simplify complex topics and tailor tone to channel and audience?
- Are you comfortable working with AI tools to accelerate content development, improve quality, or enhance efficiency?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong passion for customer experience and content creation.
⚠️ Potential Challenges
- The role requires a strong balance of creativity and strategic thinking, with a focus on customer-centric content
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
- The role involves working with various teams, which may require navigating different priorities and work styles
- The fast-paced nature of the role may present challenges in managing time and prioritizing tasks
ASSUMPTION: The right candidate will be able to thrive in a fast-paced, collaborative environment and embrace the challenges that come with working at a dynamic, growing company.
📈 Similar Roles Comparison
- This role is unique in its focus on customer lifecycle marketing and the integration of content across various channels and touch points
- Compared to other content strategy roles, this position requires a stronger focus on customer journey mapping and the application of content to drive customer success and product adoption
- Career path comparison: This role can lead to opportunities in customer marketing, content management, or other related fields, with a strong focus on customer experience and content strategy
ASSUMPTION: This role offers unique opportunities for growth and collaboration, with a focus on customer lifecycle marketing and content integration.
📝 Sample Projects
- Developing a comprehensive onboarding content strategy for new customers, including email, in-product, and community touch points
- Creating a series of customer success stories that highlight the impact of Qualtrics' solutions on customer outcomes and business results
- Designing a modular content framework that enables easy reuse and scalability across channels and touch points
ASSUMPTION: These sample projects demonstrate the range of content creation and strategy responsibilities for this role.
❓ Key Questions to Ask During Interview
- How does the Customer Marketing team collaborate with other departments to ensure consistent messaging and customer experience?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the Customer Marketing team, and how can this role help address them?
- How does the company measure the success of its content strategies, and how can this role contribute to improving those metrics?
ASSUMPTION: These interview questions will help you better understand the role, the team, and the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, research the company and role thoroughly to demonstrate your enthusiasm and preparation
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
