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Sr. Product Marketing Manager, Cross-Events, North America Stores Marketing

Amazon
Full-time
On-site
Seattle, Washington, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Product Marketing Manager, Cross-Events, North America Stores Marketing

πŸ”Ή Company: Amazon

πŸ”Ή Location: Seattle, WA; Santa Monica, CA; New York, NY

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with potential for hybrid work)

πŸš€ Job Overview

Key aspects of this role include:

  • Orchestrating end-to-end event experiences around key gifting moments and seasonally-relevant campaigns
  • Collaborating cross-functionally with teams across Amazon to align on goals, coordinate execution, and problem-solve challenges
  • Leveraging data and customer insights to inform campaign strategy and measure performance
  • Establishing and tracking financial goals for strategic program inclusion across seasonal and gifting events
  • Working effectively in a matrixed organization, developing win-win partnerships with cross-functional teams

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to thrive in a fast-paced, collaborative environment. The ideal candidate will be deeply customer-obsessed and have a proven track record in product marketing or a related field.

πŸ“‹ Key Responsibilities

βœ… Oversee synergies across event workstreams and collaborate closely with event owners to drive execution efficiencies

βœ… Leverage data and customer insights to inform campaign strategy and measure performance

βœ… Own the strategic integration of priority programs within tentpole moments across the marketing calendar

βœ… Effectively partner with internal stakeholders in cross-Amazon Marketing, Advertising, PR, and Creative teams on messaging prioritization for North American Stores and support strategic inputs for partner campaign execution

βœ… Establish and track financial goals for strategic program inclusion across seasonal and gifting events

βœ… Work effectively in a matrixed organization, developing win-win partnerships with cross-functional teams

βœ… Conduct analysis on campaign performance and partner with stakeholders to make necessary adjustments

βœ… Strive for operational excellence and continuously seek to improve processes in partnership with cross-Amazon teams

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to thrive in a dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in product marketing, campaign management, or a related role

Required Skills:

  • Proven experience in product marketing or a related field
  • Strong strategic and analytical capabilities
  • Excellent communication and collaboration skills
  • Proven ability to work effectively in a matrixed organization
  • Deep customer obsession and a data-driven approach to decision-making
  • Experience with campaign performance measurement and optimization
  • Familiarity with Amazon's marketing channels and platforms

Preferred Skills:

  • Experience working with cross-functional teams in a retail or e-commerce environment
  • Fluency in multiple languages
  • Experience with event management or planning

ASSUMPTION: While a Bachelor's degree is preferred, Amazon values relevant experience and may consider candidates with equivalent skills and accomplishments.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Product Marketing Manager role at Amazon)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off and holidays
  • Maternity and paternity leave
  • Employee discounts on Amazon products

Working Hours: Full-time (40 hours per week), with potential for flexible scheduling and remote work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and location. Benefits may vary based on the candidate's location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Amazon operates in the e-commerce and technology sectors, with a focus on customer-centric innovation and operational excellence. The company is a leader in online retail, cloud computing, and digital streaming services.

Company Size: Amazon is a large corporation with over 1.2 million employees worldwide. This size allows for ample opportunities for growth and career advancement, as well as access to extensive resources and support.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
  • Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

  • E-commerce and online retail
  • Cloud computing and infrastructure services
  • Digital streaming and entertainment
  • Artificial intelligence and machine learning
  • Hardware and consumer electronics

Company Website: Amazon.com

ASSUMPTION: Amazon's size and diverse portfolio of products and services provide ample opportunities for career growth and development. The company's customer-centric culture and focus on innovation make it an attractive employer for many job seekers.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, indicating significant experience and responsibility in the field of product marketing.

Reporting Structure: The Senior Product Marketing Manager reports directly to the Director of North American Stores Marketing and works closely with cross-functional teams across Amazon.

Work Arrangement: This role is primarily on-site, with potential for hybrid work arrangements depending on the specific location and team needs.

Growth Opportunities:

  • Advancement to a Director or Vice President role within the marketing organization
  • Expansion into other areas of Amazon's business, such as Amazon Web Services or Amazon Devices
  • Opportunities to lead high-impact projects and initiatives that drive business results

ASSUMPTION: The senior level of this role provides ample opportunities for career growth and development within Amazon's marketing organization. The company's large size and diverse portfolio of products and services also provide opportunities for lateral moves and career pivots.

🌍 Location & Work Environment

Office Type: Amazon's offices are typically modern, collaborative workspaces with a focus on employee comfort and productivity.

Office Location(s): Seattle, WA; Santa Monica, CA; New York, NY

Geographic Context:

  • Seattle, WA: Amazon's headquarters, with a vibrant tech industry and a high cost of living
  • Santa Monica, CA: A coastal city in Southern California with a mild climate and a high cost of living
  • New York, NY: A major global city with a fast-paced, competitive job market and a high cost of living

Work Schedule: Full-time (40 hours per week), with potential for flexible scheduling and remote work arrangements

ASSUMPTION: The location of this role may impact the work environment and culture, as well as the cost of living and commuting expenses. Applicants should research each location thoroughly to determine which one best fits their needs and preferences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with a member of the HR team
  • Behavioral and situational interview with the hiring manager
  • Final interview with the Director of North American Stores Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Analytical skills and data-driven decision-making
  • Communication and collaboration skills
  • Customer obsession and a deep understanding of Amazon's customers
  • Experience with campaign management and event planning

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Amazon's marketing channels and platforms in your application materials
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer-centric mindset
  • Research Amazon's company culture and values to ensure a strong fit with your personal goals and work style

ATS Keywords: Product Marketing, Campaign Management, Event Planning, Customer Obsession, Data-Driven Decision Making, Strategic Thinking, Collaboration, Amazon, North American Stores Marketing

ASSUMPTION: The interview process for this role may vary depending on the specific location and team needs. Applicants should be prepared to demonstrate their relevant experience and skills throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Amazon's proprietary marketing platforms and tools
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Google Sheets)
  • Project management software (e.g., Asana, Trello, JIRA)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific location and team needs. Applicants should be prepared to learn and adapt to new tools and technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Ownership
  • Invent and simplify
  • Learn and be curious
  • Hire and develop the best
  • Insist on the highest standards
  • Think big
  • Bias for action
  • Frugality

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Customer-centric and customer-obsessed
  • Innovative and entrepreneurial

Self-Assessment Questions:

  • How do you stay up-to-date with the latest trends and best practices in product marketing?
  • Can you provide an example of a time when you used data to inform a strategic decision in a marketing campaign?
  • How do you approach collaboration with cross-functional teams in a matrixed organization?

ASSUMPTION: Amazon's company culture is fast-paced, innovative, and customer-centric. Applicants should assess their fit with Amazon's values and work style before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

  • The fast-paced nature of the role may require long hours and quick decision-making
  • The role may involve working with a large number of stakeholders across multiple teams and time zones
  • The role may require travel to Amazon's various offices and event locations
  • The high cost of living in Amazon's primary office locations may impact the overall compensation package

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the specific location and team needs. Applicants should carefully consider the potential challenges and rewards of the role before applying.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on cross-event integration and strategic program inclusion within Amazon's North American Stores Marketing organization
  • Similar roles in other organizations may focus on specific events or channels, rather than the end-to-end event experience
  • Career paths for this role may include advancement to Director or Vice President roles within Amazon's marketing organization, or expansion into other areas of Amazon's business

ASSUMPTION: The comparison points listed above are not exhaustive and may vary depending on the specific organization and role. Applicants should research similar roles in other organizations to gain a better understanding of the market and competitive landscape.

πŸ“ Sample Projects

  • Developing and executing a strategic plan for integrating a new event into Amazon's marketing calendar
  • Conducting customer research and analysis to inform campaign strategy and messaging for a seasonal event
  • Collaborating with cross-functional teams to optimize the customer experience for a tentpole moment in Amazon's marketing calendar

ASSUMPTION: The sample projects listed above are not exhaustive and may vary depending on the specific location and team needs. Applicants should be prepared to provide examples of their relevant experience and skills in their application materials.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workday for this role?
  • How does this role collaborate with other teams within the North American Stores Marketing organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Amazon support the professional development and growth of its employees?
  • What are the key challenges facing the North American Stores Marketing organization, and how does this role address them?

ASSUMPTION: The key questions listed above are not exhaustive and may vary depending on the specific location and team needs. Applicants should prepare thoughtful and insightful questions to ask during the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and customer-centric mindset
  • Research Amazon's company culture and values to ensure a strong fit with your personal goals and work style
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.