📌 Core Information
🔹 Job Title: Content Strategist (12 months maternity cover)
🔹 Company: M3USA
🔹 Location: London, UK
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 24, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site (London, UK)
🚀 Job Overview
Key aspects of this role include:
- Leading the planning, creation, optimization, and management of written and multimedia content across centralized panel brands.
- Ensuring content aligns with brand guidelines, strategic objectives, enhances user experience, and drives business results.
- Managing and supporting the content team, providing direction, feedback, and oversight on team performance and daily operations.
- Collaborating closely with internal stakeholders and cross-functional teams across all panel functions and brands.
- Representing the panel team in external forums such as webinars, interviews, and roundtable discussions, as needed.
ASSUMPTION: This role requires a strategic thinker with a passion for storytelling, strong leadership capabilities, and excellent communication skills to succeed.
📋 Key Responsibilities
✅ Team Leadership & Stakeholder Collaboration:
- Manage and support the content team, ensuring timely delivery of high-quality content.
- Provide direction, feedback, and oversight on team performance and daily operations.
- Collaborate closely with internal stakeholders and cross-functional teams across all panel functions and brands.
- Partner with the Senior Manager Global Brand & Engagement to execute strategic marketing initiatives both regionally and globally.
- Represent the panel team in external forums such as webinars, interviews, and roundtable discussions, as needed.
✅ Content Strategy & Editorial Execution:
- Implement and manage an existing centralized content strategy, ensuring continuity and alignment with brand and business objectives.
- Maintain the editorial calendar across centralized panel brands, ensuring timely, relevant, and engaging content publication.
- Identify content gaps and provide recommendations to improve content relevance and performance.
- Approve and review content assets to ensure quality, consistency, and brand alignment.
✅ Content Quality, SEO & Performance:
- Produce SEO-optimised, user-focused content that drives engagement and supports lead generation goals.
- Monitor content performance using key metrics (e.g., web traffic, conversions, bounce rate) in collaboration with the Digital Marketing Manager.
- Conduct keyword research and stay up to date with content trends, SEO best practices, and evolving consumer behaviour.
- Ensure consistent tone, messaging, and visual branding across all channels (websites, email, social media, and video).
✅ Content Operations & Governance:
- Uphold and enforce content guidelines, editorial standards, and branding requirements.
- Liaise with freelances and manage monthly reporting and invoicing related to external vendors.
- Support the ongoing development of content tools and platforms.
- Maintain a high level of organization, ensuring content workflows and project deadlines are consistently met.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 3+ years of experience in content marketing, content strategy, or a related role.
Required Skills:
- Proven experience managing content teams and editorial calendars.
- Excellent written and verbal communication skills.
- Strong organizational and time-management skills, with attention to detail.
- Working knowledge of content management systems (e.g., WordPress), Google Analytics, and social media tools.
- Familiarity with Adobe Creative Suite and basic HTML/web publishing is a plus.
Preferred Skills:
- Native English speaker.
- Experience in healthcare, B2C marketing, or global/multi-brand environments.
- Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite.
- Basic knowledge of HTML and web publishing.
ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and strategy skills will have a significant advantage.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per annum (pro-rated for 12-month contract)
Benefits:
- Competitive benefits package
- Opportunity to work in a global, innovative healthcare technology company
- #LI-LC1
- #LI-Remote (Remote work considered)
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the UK healthcare technology sector.
📌 Applicant Insights
🔍 Company Context
Industry: M3USA operates in the healthcare technology sector, focusing on market research, medical education, and ethical drug promotion.
Company Size: M3USA is a mid-sized company with 201-500 employees globally, providing ample opportunities for collaboration and growth.
Founded: M3 Inc. was founded in 1999, with M3USA established as a subsidiary in the UK.
Company Description:
- M3USA is part of the global M3 Group, a Japanese leader in providing technological and research solutions to the healthcare industry.
- The company operates in the US, Asia, and Europe, with over 5.8 million physician members globally via its physician websites.
- M3USA provides services to the healthcare and life science industry, including market research, medical education, ethical drug promotion, and clinical development.
Company Specialties:
- Market research and recruitment
- Medical education and ethical drug promotion
- Clinical development and job recruitment
- Clinic appointment services
Company Website: wakeresearch.com
ASSUMPTION: M3USA's global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career progression within the content and marketing functions.
Reporting Structure: The Content Strategist reports directly to the Senior Manager Global Brand & Engagement and manages the content team.
Work Arrangement: This role is on-site in London, UK, with remote work considered (#LI-Remote).
Growth Opportunities:
- Progression to a permanent role or senior content position within the M3 Group.
- Expanding skills and expertise in content strategy, management, and leadership.
- Gaining experience working with global brands and cross-functional teams.
ASSUMPTION: This role offers a unique opportunity to gain experience in a global healthcare technology company and contribute to its ongoing success.
🌍 Location & Work Environment
Office Type: M3USA's London office is a modern, collaborative workspace with a mix of open-plan and private working areas.
Office Location(s): 3100 Duraleigh Rd, Raleigh, North Carolina 27612, US
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse communities, and excellent connectivity to international destinations.
- The office is located in the London, City of region, offering easy access to various amenities and transportation links.
- The UK has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements considered.
ASSUMPTION: London's vibrant cultural scene and excellent connectivity make it an attractive location for professionals, while the UK's temperate climate offers a comfortable living environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and team members
- Final interview with the Senior Manager Global Brand & Engagement
Key Assessment Areas:
- Content creation and strategy skills
- Leadership and team management capabilities
- Communication and interpersonal skills
- Alignment with company values and culture
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant content creation, strategy, and leadership experience.
- Prepare examples of your content strategy and management achievements to discuss during the interview.
- Research M3USA's company culture and values to demonstrate your alignment with the organization.
- Prepare questions to ask the interview panel about the role, team, and company.
ATS Keywords: Content Strategy, Content Management, Content Creation, Team Leadership, Stakeholder Collaboration, SEO, Editorial, Brand Alignment, Content Optimization, Content Performance, Content Operations, Content Governance
ASSUMPTION: M3USA's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on practical examples and problem-solving scenarios.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress)
- Google Analytics
- Social media tools (e.g., Hootsuite, Buffer)
- Adobe Creative Suite (optional)
- Basic HTML/web publishing (optional)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with opportunities to develop skills and expertise over time.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
Work Style:
- Agile and adaptable, with a focus on delivering results
- Collaborative and inclusive, with a focus on team success
- Data-driven and analytical, with a focus on continuous learning and improvement
- Customer-focused, with a commitment to exceptional service
Self-Assessment Questions:
- Do you align with M3USA's company values, particularly in terms of innovation, collaboration, and customer focus?
- Are you comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams?
- Do you have a data-driven approach to content strategy and management, with a focus on continuous learning and improvement?
ASSUMPTION: M3USA's company culture emphasizes innovation, collaboration, and customer focus, with a strong commitment to continuous improvement and exceptional service.
⚠️ Potential Challenges
- Managing a team remotely, with members based in different time zones (if applicable).
- Balancing multiple projects and deadlines while maintaining high-quality content standards.
- Adapting to a fast-paced, agile work environment with changing priorities and tight deadlines.
- Navigating a global organization with diverse brands and stakeholders.
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective communication and collaboration strategies.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on centralized panel brands and global marketing initiatives.
- Industry-specific context: The healthcare technology sector is dynamic and competitive, with a strong focus on innovation and data-driven decision-making.
- Career path comparison: This role offers opportunities for progression to senior content positions within the M3 Group, with potential for global mobility.
ASSUMPTION: This role offers unique opportunities for career growth and development within the global healthcare technology sector.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy for a global brand, aligning with business objectives and brand guidelines.
- Managing a team to create and optimize content for multiple channels, driving engagement and lead generation.
- Conducting keyword research and SEO audits to improve content performance and visibility.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy for the centralized panel brands and how this role fits into its execution?
- How does the content team collaborate with other departments, such as marketing, sales, and product development?
- What are the key priorities for this role in the first 30-60-90 days?
- How does M3USA support the professional development and growth of its employees?
- What are the most challenging aspects of working in a global, multi-brand organization, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its fit with your career goals and working style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant content creation, strategy, and leadership experience.
- Prepare examples of your content strategy and management achievements to discuss during the interview.
- Research M3USA's company culture and values to demonstrate your alignment with the organization.
- Prepare questions to ask the interview panel about the role, team, and company.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
