📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Bazaarvoice
🔹 Location: Remote, United Kingdom (London)
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote, London)
🚀 Job Overview
Key aspects of this role include:
- Developing a unified, insight-driven content strategy across the marketing funnel
- Collaborating with cross-functional teams to align content with brand and marketing goals
- Driving demand generation and advocacy through compelling storytelling
- Optimizing content performance and measuring impact on business outcomes
ASSUMPTION: This role requires a strategic thinker with a strong background in B2B content strategy and a proven track record of driving measurable results.
📋 Key Responsibilities
✅ Develop and evolve a connected content strategy that unifies brand, demand, advocacy, and product marketing initiatives
✅ Collaborate with cross-functional teams to align content strategy and scope, ensuring content priorities align with demand and brand goals
✅ Work with product marketing to intake key insights on buyer personas, product messaging, and competitive differentiation
✅ Ideate, design, and execute a holistic executive comm program for thought leadership and brand awareness
✅ Align content with campaign and channel teams to ensure fit and performance across GTM motions and buyer journeys
✅ Identify opportunities to streamline content and storytelling across the customer lifecycle
✅ Design, orchestrate, and partner with external communications and social media team members to extend Bazaarvoice’s presence in target markets
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 8+ years of experience in B2B content strategy, editorial, or campaign content planning, preferably in SaaS or tech
Required Skills:
- Proven ability to connect creative storytelling with measurable outcomes
- Excellent collaboration and communication skills
- Strong understanding of full-funnel content marketing and the role of content across paid, organic, social, and lifecycle channels
- Familiarity with B2B content and campaign structures, GTM workflows, and buyer journeys
- Strategic thinker with the ability to see the big picture and roll up sleeves to get content out the door
- Adept at stakeholder management and collaboration across matrixed teams
- Skilled in content performance analytics and optimization using tools like Google Analytics, Trends, Webmaster, CMSs, CRM/marketing automation systems, and project management tools
- High degree of empathy and adaptability
Preferred Skills:
- Experience with Bazaarvoice's products or similar platforms
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per year (Based on industry standards for a senior content strategist role in London)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and company holidays
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM GMT, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically eCommerce and retail solutions
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2005, with headquarters in Austin, Texas
Company Description:
- Bazaarvoice helps thousands of the world’s leading brands and retailers to inspire confident purchases through user-generated content, such as star ratings, consumer reviews, questions and answers, social content, sampling, and creator and influencer marketing.
- The company's full-funnel platform harnesses and activates the invaluable voices of customers to drive meaningful connections between people, products, and brands.
- Bazaarvoice has offices in North America, Europe, and Australia, serving clients across various industries.
Company Specialties:
- eCommerce
- Retail
- User-generated content
- Brands
- Shopper Advertising
- Visual content
- SEO
- Consumer data
- Social commerce
- Consumer reviews
- Sampling
Company Website: www.bazaarvoice.com
ASSUMPTION: Bazaarvoice's large size and extensive client base indicate a well-established company with significant resources and opportunities for growth.
📊 Role Analysis
Career Level: Senior, with potential for growth into a management or leadership role
Reporting Structure: Reports directly to the Head of Brand Strategy and Experience
Work Arrangement: Hybrid, with a mix of remote and on-site work in London
Growth Opportunities:
- Potential to lead a team or manage projects as the role evolves
- Chance to work on high-impact campaigns and initiatives
- Opportunities for professional development and skill-building
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work in London
Office Location(s): 1 Butterwick, London, England W6 8DL, GB
Geographic Context:
- London is a major global city with a vibrant tech industry and a large talent pool
- The office is located in Hammersmith, a well-connected area with easy access to public transportation
- The hybrid work arrangement offers flexibility and a better work-life balance
Work Schedule: Full-time, typically Monday to Friday, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to a diverse range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the cross-functional team
- Final interview with the Head of Brand Strategy and Experience
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Content creation and storytelling abilities
- Collaboration and communication skills
- Understanding of B2B content marketing and buyer journeys
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your content strategy and execution for previous roles
- Research Bazaarvoice's products and services to demonstrate your understanding of the company
ATS Keywords: Content strategy, B2B marketing, demand generation, thought leadership, executive communication, content optimization, buyer personas, social media, campaign planning, project management
ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's background.
🛠️ Tools & Technologies
- Google Analytics
- Google Trends
- Google Webmaster Tools
- Content Management Systems (CMS)
- CRM/marketing automation systems (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Data-driven
- Agile and adaptable
- Results-oriented
- Strong communicator
- Team player
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Can you balance strategic thinking with tactical execution?
ASSUMPTION: Bazaarvoice values a strong work ethic, collaboration, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic thinking with day-to-day content creation and optimization
- Working with a diverse range of stakeholders and teams
- Keeping up with industry trends and best practices in content marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Content Strategist roles in other companies may have more or less focus on demand generation and executive communication
- B2B content marketing roles may vary in terms of the specific industries and products they serve
- Career progression may differ depending on the company's size and structure
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a strong focus on driving business impact through content.
📝 Sample Projects
- Developing a comprehensive content audit and roadmap for a major product launch
- Creating a thought leadership campaign to position the company as an industry expert
- Optimizing content performance across channels to drive engagement and conversions
ASSUMPTION: These projects demonstrate the strategic and tactical nature of the role, as well as the opportunity to make a significant impact on business outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Bazaarvoice?
- What are the key priorities for the first 90 days in this role?
- How does Bazaarvoice support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Bazaarvoice foster a culture of innovation and collaboration?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your content strategy and execution for previous roles
- Research Bazaarvoice's products and services to demonstrate your understanding of the company
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
