📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: UPSTACK
🔹 Location: Remote
🔹 Job Type: Contractor
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a content strategy aligned with demand generation goals and sales enablement needs
- Creating and managing a content roadmap spanning various channels and buyer stages
- Collaborating with cross-functional teams to ensure consistent editorial excellence and brand voice
- Optimizing content for SEO and evolving search behavior
- Tracking and analyzing content performance to refine strategy and inform future decisions
ASSUMPTION: This role requires a strategic mindset, strong writing and editing skills, and experience with SEO and AI-driven content creation tools.
📋 Key Responsibilities
✅ Building and owning the content strategy aligned with demand generation goals, sales enablement needs, and audience insights
✅ Developing and managing a content roadmap spanning blogs, whitepapers, emails, videos, infographics, and podcasts
✅ Championing an authentic brand voice while leveraging AI tools to accelerate ideation and execution
✅ Writing, editing, and publishing engaging content tailored to the IT buyer journey (TOFU, MOFU, BOFU)
✅ Partnering closely with demand generation, customer success, and sales teams to support campaign strategy and pipeline growth
ASSUMPTION: This role involves a high degree of independence and requires strong self-motivation and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5+ years of experience in B2B content strategy, editorial, or marketing communications roles—ideally in the IT or technology sector
Required Skills:
- Advanced writing and editing skills, with a strong eye for clarity, tone, and voice
- Fluency with generative AI tools to support and streamline the creative process
- Proficiency in SEO, content performance analytics, and collaboration tools
- Self-starter mindset with the ability to operate independently, collaborate effectively, and produce efficiently
Preferred Skills:
- Experience with marketing automation platforms
- Familiarity with IT industry trends and terminology
ASSUMPTION: Candidates should have a strong portfolio demonstrating their storytelling range, strategic insight, and content designed to drive business results.
💰 Compensation & Benefits
Salary Range: $70 - $120 per hour (Based on experience and industry standards for contract roles in the IT sector)
Benefits:
- Long-term remote contractor role, estimated at approximately 15-30 hours per week
- Opportunity to work with a fast-growing technology advisory firm
Working Hours: Approximately 15-30 hours per week, with flexibility to manage own schedule
ASSUMPTION: The salary range is an estimate based on industry standards for contract roles in the IT sector. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: UPSTACK operates in the IT Services and IT Consulting industry, focusing on data center colocation, network connectivity, SD-WAN, unified communications, cloud contact center, CX-AI, private/public cloud, security, mobility, business continuity, and IoT.
Company Size: UPSTACK is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: UPSTACK was founded by Christopher Trapp and is headquartered in New York, New York.
Company Description:
- UPSTACK is the leading full-service technology advisory firm, transforming how businesses design, source, implement, support, and optimize IT infrastructure.
- The company serves 6,500+ clients, managing over $550M in annual technology spend across industries.
- UPSTACK is committed to exceptional customer experiences, serving clients from SMBs to enterprises.
Company Specialties:
- Data center colocation
- Network connectivity
- SD-WAN
- Unified communications
- Cloud contact center
- CX-AI
- Private/public cloud
- Security
- Mobility
- Business continuity
- IoT
Company Website: upstack.com
ASSUMPTION: UPSTACK's focus on exceptional customer experiences and commitment to serving a wide range of clients make it an attractive option for professionals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is suitable for experienced content strategists looking to apply their skills in a dynamic and fast-paced environment.
Reporting Structure: The Content Strategist will report directly to the hiring manager, Christopher Trapp.
Work Arrangement: This is a long-term remote contractor role, estimated at approximately 15-30 hours per week to start.
Growth Opportunities:
- As UPSTACK continues to grow, there may be opportunities for the Content Strategist to take on additional responsibilities or transition to a full-time role.
- The dynamic nature of the role may also present opportunities to work on diverse projects and gain exposure to new aspects of the business.
ASSUMPTION: The long-term remote nature of this role may appeal to candidates seeking flexibility and work-life balance, while the growth opportunities may attract those looking to advance their careers in a fast-growing company.
🌍 Location & Work Environment
Office Type: Remote work environment, with no physical office required.
Office Location(s): Not applicable (remote work environment)
Geographic Context:
- UPSTACK's remote work environment allows for greater flexibility and the ability to work from anywhere.
- The company's focus on exceptional customer experiences may result in occasional communication with clients or team members across different time zones.
Work Schedule: Approximately 15-30 hours per week, with flexibility to manage own schedule
ASSUMPTION: The remote work environment may appeal to candidates seeking flexibility and work-life balance, while the lack of a physical office may require strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- 30-minute phone screen to discuss background, experience, and interest in the role
- 1-hour panel and portfolio review with two members of the hiring team
- Reference check with a previous client or stakeholder familiar with the candidate's work
Key Assessment Areas:
- Writing and editing skills
- Strategic thinking and content strategy development
- Familiarity with SEO and AI-driven content creation tools
- Collaboration and communication skills
Application Tips:
- Include a portfolio, website, or relevant work samples with the application, especially examples related to marketing, sales, or product communications
- Tailor the resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching UPSTACK's industry and company culture, as well as brushing up on IT industry trends and terminology
ATS Keywords: Content Strategy, SEO, Copy Editing, Content Creation, B2B Marketing, Collaboration, Analytics, AI Tools, Storytelling, Technical Writing, Demand Generation, Email Campaigns, Video Production, Podcasts, Infographics, Cross-Functional Collaboration
ASSUMPTION: UPSTACK's interview process is designed to assess the candidate's writing and editing skills, strategic thinking, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- AI-driven content creation tools (e.g., ChatGPT, Jasper, Copilot)
- SEO platforms (e.g., SEMrush, Ahrefs, Moz)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
- Content management systems (e.g., WordPress, Drupal, Joomla)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on UPSTACK's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Exceptional customer experiences
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Self-motivated and independent
- Strong communication and collaboration skills
- Adaptable and flexible
Self-Assessment Questions:
- Do you have experience creating content that drives business results in a B2B context?
- Are you comfortable working independently and managing your own schedule?
- Do you thrive in a dynamic and fast-paced environment, and are you able to adapt to changing priorities and workloads?
ASSUMPTION: UPSTACK's company values and work style requirements may appeal to candidates who are self-motivated, adaptable, and committed to delivering exceptional customer experiences.
⚠️ Potential Challenges
- The dynamic nature of the role may require the Content Strategist to adapt to changing priorities and workloads
- The remote work environment may require strong self-motivation and time management skills
- The fast-paced nature of the IT industry may necessitate continuous learning and staying up-to-date with the latest trends and best practices
ASSUMPTION: The potential challenges associated with this role may appeal to candidates who are adaptable, self-motivated, and committed to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other content strategist roles, this position may offer greater flexibility and independence, as well as the opportunity to work with a fast-growing technology advisory firm
- In the IT industry, this role may require a deeper understanding of technical topics and the ability to translate complex information into accessible, engaging content for both business and technical audiences
- Career-wise, this role may provide an opportunity to gain experience in a dynamic and fast-paced environment, with potential growth opportunities as the company continues to expand
ASSUMPTION: Candidates should consider the unique aspects of this role and how it may differ from other content strategist positions in the IT industry.
📝 Sample Projects
- Developing a content roadmap for a new product launch, including blogs, whitepapers, emails, and videos
- Creating a series of blog posts that explain complex technical topics in an accessible and engaging way for business and technical audiences
- Optimizing existing content for SEO and evolving search behavior, using AI-driven tools to identify and capitalize on new opportunities
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks they may be responsible for in this role, but the actual projects may vary depending on UPSTACK's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into that overall vision?
- How does UPSTACK support the growth and development of its content team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does UPSTACK measure the success of its content initiatives, and how will my performance be evaluated?
- What opportunities are there for growth and advancement within the company, and how does UPSTACK support its employees in pursuing those opportunities?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of UPSTACK's company culture, content strategy, and growth opportunities, as well as to assess whether the role is a good fit for their skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio, website, or relevant work samples with your application, especially examples related to marketing, sales, or product communications
- Prepare for the interview by researching UPSTACK's industry, company culture, and IT industry trends and terminology
- Follow up with the hiring manager, Christopher Trapp, within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
