📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Informa Group Plc.
🔹 Location: Washington, D.C. (Primary), Portland, OR, Newton, MA, New York City (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site in specified locations)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies for clients
- Creating and managing content products such as ebooks, sponsored articles, and webinars
- Collaborating with clients, cross-functional teams, and freelancers to deliver high-quality content
- Analyzing content performance data to inform strategy and improve results
- Project managing content production timelines and ensuring project success
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving client success through compelling content.
📋 Key Responsibilities
✅ Serve as lead strategist for client content programs, driving content production and advising on strategy
✅ Develop content pitches aligned with client business sectors and tailored to a knowledgeable B2B audience
✅ Edit written content assets for style, clarity, tone, and relevance to client goals
✅ Oversee the successful production and delivery of content products
✅ Review content performance data to provide data-driven insights and recommendations for content direction
✅ Project manage production timelines across all assigned projects
✅ Organize and run project kickoff calls with clients
✅ Act as the designated point of contact for clients, responding to and managing client requests
✅ Oversee licensed content curation
✅ Collaborate closely with co-strategists, program team, and content director to manage client expectations and resolve escalated client issues
✅ Manage and collaborate with freelance writers and editors
ASSUMPTION: This role requires strong communication, project management, and creative problem-solving skills to manage multiple projects and client relationships effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: 3-4 years of experience in a content marketing role
Required Skills:
- Proven experience in content marketing or a related field
- Strong project management skills
- Ability to manage multiple projects, multitask, and work within tight deadlines
- Excellent communication and client-facing skills
- Strong editing and writing skills
- Familiarity with content marketing metrics and data analysis
Preferred Skills:
- Industry-specific knowledge (HR, education, construction, supply chain, utility)
- Experience with content management systems (CMS)
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with experience in B2B content marketing and a strong understanding of the content production process will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $80,000 per year (based on experience)
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: Open Vacation Policy
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- International collaboration: the chance to collaborate with teams around the world
Working Hours: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: Informa TechTarget offers a competitive benefits package that prioritizes work-life balance, professional development, and employee wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Informa TechTarget operates in the B2B technology space, focusing on informing, influencing, and connecting technology buyers and sellers to accelerate growth from R&D to ROI.
Company Size: Informa Group Plc. is a global leader in business-to-business events, digital services, and academic research, with over 14,000 colleagues across 30 countries.
Founded: Informa Group Plc. was founded in 1998 and is headquartered in London, UK.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves a wide range of industries, including academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
- Informa is committed to sustainability, diversity, wellbeing, and ethical working practices.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa TechTarget is part of Informa Group Plc., a global leader in business-to-business events, digital services, and academic research, with a strong focus on connecting people with knowledge to drive growth and innovation.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and career progression
Reporting Structure: This role reports to a Content Director and works closely with co-strategists, program teams, and clients
Work Arrangement: Hybrid, with on-site work required in Washington, D.C., Portland, OR, Newton, MA, or New York City
Growth Opportunities:
- Advancement to Senior Content Strategist or Content Director roles
- Expansion into new markets or product lines
- Cross-functional collaboration and project management opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both content strategy and project management skills.
🌍 Location & Work Environment
Office Type: Informa TechTarget has offices in multiple locations, with this role primarily based in Washington, D.C., Portland, OR, Newton, MA, or New York City
Office Location(s): 1100 15th Street Northwest, Washington, D.C. 20005 (Primary), 1001 SW 5th Ave, Suite 1100, Portland, OR 97204, 1244 Boylston Street, Newton, MA 02461, and 1540 Broadway, New York City, NY 10035
Geographic Context:
- Washington, D.C.: A bustling city with a strong tech industry, offering a mix of urban and suburban living options
- Portland, OR: A vibrant, eco-friendly city with a thriving tech scene and a high quality of life
- Newton, MA: A suburban city near Boston, with a strong tech industry and easy access to outdoor recreation
- New York City: A global hub for business, finance, and culture, with diverse neighborhoods and a fast-paced work environment
Work Schedule: Full-time (40 hours per week), with flexible working arrangements available
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, with the primary office locations offering vibrant, professional work environments.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the content director and co-strategists
- Final interview with the hiring manager and/or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Content strategy and development skills
- Project management and organizational skills
- Client communication and relationship-building skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant content marketing experience and skills
- Prepare examples of content strategies, pitches, or projects you've led to demonstrate your capabilities
- Research Informa TechTarget and the specific industries you'll be working with to show your understanding of the business
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
ATS Keywords: Content Marketing, Strategy, Project Management, Client Communication, Editing, B2B, Hybrid Work, On-site Work, Washington D.C., Portland, OR, Newton, MA, New York City
ASSUMPTION: Informa TechTarget's hiring process is designed to assess candidates' strategic thinking, project management skills, and cultural fit, with a focus on driving client success through compelling content.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Marketing automation tools
- Project management software (e.g., Asana, Trello, JIRA)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in various content marketing, project management, and collaboration tools, with a focus on driving client success through efficient and effective content production processes.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers at the heart of everything we do
- Innovative: We challenge the status quo and embrace change to drive growth
- Collaborative: We work together to achieve more
- Expert: We leverage our deep industry knowledge to deliver exceptional results
- Inclusive: We foster a diverse and inclusive environment where everyone can thrive
Work Style:
- Strategic: This role requires a strong balance of strategic thinking and hands-on execution
- Client-facing: The ideal candidate is comfortable working directly with clients and managing client relationships
- Collaborative: This role involves close collaboration with cross-functional teams, co-strategists, and freelancers
- Adaptable: The ideal candidate is comfortable working in a dynamic, fast-paced environment and can pivot as needed
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful content marketing strategies?
- Are you comfortable working in a client-facing role and managing multiple projects simultaneously?
- Can you thrive in a dynamic, collaborative work environment and adapt to changing priorities?
- Do you share Informa TechTarget's commitment to customer-centricity, innovation, collaboration, expertise, and inclusivity?
ASSUMPTION: Informa TechTarget values candidates who align with their company values and work style, with a strong focus on customer-centricity, innovation, collaboration, expertise, and inclusivity.
⚠️ Potential Challenges
- Managing multiple projects and client relationships simultaneously may be challenging for some candidates
- Working in a fast-paced, dynamic environment may require adaptability and strong time management skills
- Balancing strategic thinking and hands-on execution may be challenging for candidates who prefer one over the other
- On-site work requirements may be challenging for candidates who prefer fully remote work arrangements
ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and a willingness to collaborate and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Content Marketing Manager: This role focuses more on strategy and less on hands-on content creation and project management
- Content Producer/Editor: This role focuses more on content creation and less on strategy and project management
- Account Executive/Manager: This role focuses more on client relationship management and sales, with less emphasis on content strategy and production
ASSUMPTION: The Content Strategist role offers a unique blend of strategy, project management, and content creation, making it an attractive option for candidates with a strong background in content marketing and a desire to drive client success through compelling content.
📝 Sample Projects
- Developing a content marketing strategy for a high-value client in the HR industry, including ebooks, sponsored articles, and webinars
- Pitching and creating licensed content for a client-owned blog in the education industry, focusing on thought leadership and SEO optimization
- Managing the production and delivery of a series of sponsored articles for a client in the construction industry, ensuring brand consistency and adherence to client guidelines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Strategist role, with a focus on driving client success through strategic, high-quality content.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing strategy for a new client, and how it evolves over time?
- How do you approach managing multiple projects and client relationships simultaneously?
- Can you provide an example of a successful content marketing campaign you've led, and what made it successful?
- How does Informa TechTarget support the growth and development of its Content Strategists?
- What are the most challenging aspects of working with clients in the [specific industry] sector, and how do you overcome them?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their ability to work effectively with clients in the specified industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of content strategies, pitches, or projects you've led to demonstrate your capabilities
- Research Informa TechTarget and the specific industries you'll be working with to show your understanding of the business
- Prepare questions to ask during the interview to demonstrate your interest in the role and company
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
