📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Avantor
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: Mid-Senior level (3-5+ years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing content strategies that drive demand generation, customer engagement, and brand positioning
- Conducting audience research and analyzing competitor content strategies to inform content planning
- Collaborating cross-functionally with marketing, sales, and product teams to ensure content alignment and effectiveness
- Monitoring and reporting on content performance to optimize future planning and campaign integration
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance creative and data-driven approaches to content strategy.
📋 Key Responsibilities
✅ Own and maintain content calendars that align with product launches, campaign priorities, seasonal planning, and evergreen initiatives
✅ Translate marketing objectives into actionable content strategies across multiple formats and channels
✅ Lead content ideation and planning sessions with demand gen, brand, SEO, and campaign leads to shape strategic content workflows
✅ Conduct extensive research to understand audience pain points, buyer journeys, personas, and content preferences, using both qualitative and quantitative sources
✅ Implement on-page SEO best practices including keyword mapping, metadata writing, internal linking, and content hierarchy recommendations
✅ Drive end-to-end content workflows from intake and briefing through creation, approvals, publishing, and performance tracking
✅ Collaborate with subject matter experts to extract insights and develop content that reflects domain credibility and business relevance
✅ Use tools like GA4, Looker Studio, and SEMrush/Ahrefs to track and report on KPIs such as traffic, engagement, conversion, and SEO visibility
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and performance analysis, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: 3-5+ years of experience in content strategy, editorial planning, or digital marketing roles (in-house or agency)
Required Skills:
- Proven success developing and optimizing content for demand generation, SEO visibility, and funnel progression
- Proficiency with CMS platforms (e.g., WordPress, Drupal, AEM, Contentful) and digital collaboration/project management tools (e.g., Asana, Workfront, Trello)
- Strong understanding of on-page SEO, keyword research, audience segmentation, and digital content strategy best practices
- Excellent writing, editing, and content structuring skills with high attention to detail and brand consistency
- Comfortable working cross-functionally, managing multiple projects and deadlines simultaneously
Preferred Skills:
- Experience working in B2B, SaaS, e-commerce, or content-led growth environments
- Familiarity with UX writing, accessibility standards, or localization
- Understanding of content analytics tools (e.g., GA4, Looker Studio, Ahrefs, SEMrush, Hotjar)
ASSUMPTION: Candidates with a strong editorial foundation, analytical thinking, and the ability to align content outputs with evolving strategic priorities will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $85,000 USD per year (based on industry standards for a mid-senior level content strategist role in Mexico City)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick leave, and holidays)
- Employee assistance program
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's benefit plans.
📌 Applicant Insights
🔍 Company Context
Industry: Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets, with a focus on chemical manufacturing and advanced materials
Company Size: Avantor has 14,000+ employees globally, making it a large enterprise with a wide range of career opportunities and resources
Founded: 2010 (as a result of the merger of NuSil Technology, LLC and Avantor)
Company Description:
- Avantor is committed to advancing science for a better world by delivering high-quality, consistent, and innovative solutions to its customers
- The company's portfolio includes products, services, and solutions for the pharmaceutical, biotechnology, healthcare, and advanced technology industries
- Avantor operates globally, with a presence in over 30 countries and serving customers in more than 100 countries
Company Specialties:
- Ultra-high-purity materials for the life sciences and advanced technology markets
- Customized packaging and delivery solutions
- Regulatory compliance and quality management systems
- Technical support and customer service
Company Website: Avantor Website
ASSUMPTION: Working at Avantor offers opportunities to collaborate with a diverse, global team and contribute to innovative solutions that impact various industries.
📊 Role Analysis
Career Level: Mid-Senior level (3-5+ years of experience)
Reporting Structure: The Content Strategist will report directly to the Content Strategy Manager
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Potential career progression into senior content strategy roles or management positions
- Opportunities to work on diverse projects and collaborate with various teams, fostering skill development and growth
- Access to professional development resources and training programs to support career advancement
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open work areas, meeting rooms, and breakout spaces
Office Location(s): Avantor's Mexico City office is located in the Lomas de Chapultepec neighborhood, offering easy access to public transportation and nearby amenities
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
- The city is known for its vibrant cultural scene, including museums, historical sites, and bustling neighborhoods
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Standard work hours are Monday - Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break. Flexible work arrangements may be available based on team needs and individual circumstances.
ASSUMPTION: Working in Mexico City offers a dynamic urban environment with a rich cultural heritage and ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Content Strategy Manager
- Background check and offer extension
Key Assessment Areas:
- Content strategy and planning skills
- Analytical thinking and data-driven decision-making
- Cross-functional collaboration and communication skills
- Writing, editing, and content structuring abilities
- Cultural fit and alignment with Avantor's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of content strategy best practices and your ability to apply them in a real-world context
- Demonstrate your familiarity with SEO principles and your ability to optimize content for search engines
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
- Research Avantor's company culture and values to ensure a strong fit and alignment with your personal goals and work style
ATS Keywords: Content Strategy, Editorial Planning, Digital Marketing, SEO, Audience Research, Performance Optimization, CMS, Project Management, Writing, Editing, Collaboration, Analytics, B2B, SaaS, E-commerce, UX Writing, Localization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with Avantor's values and work environment.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal, AEM, Contentful)
- Digital collaboration/project management tools (e.g., Asana, Workfront, Trello)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Analytics tools (e.g., GA4, Looker Studio)
- Office suite (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the team's needs and the company's technology stack.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Adaptability and flexibility in a changing landscape
- Strong commitment to customer satisfaction and quality
Self-Assessment Questions:
- How do you approach aligning content outputs with evolving strategic priorities?
- Can you describe a time when you successfully optimized content for SEO visibility and improved performance?
- How do you balance creative and data-driven approaches to content strategy?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Avantor's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may present challenges in maintaining focus and prioritizing tasks
- Collaborating with cross-functional teams may require strong communication skills and adaptability
- Keeping up with industry trends and best practices in content strategy and SEO may necessitate continuous learning and professional development
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on content strategy and optimization, rather than tactical execution
- Content Strategists typically work closely with various teams, including marketing, sales, and product, to ensure content alignment and effectiveness
- Career progression in content strategy roles may lead to senior content strategy positions or management opportunities
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on content creation, and performance analysis, making it distinct from other marketing or content-focused positions.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including audience research, keyword mapping, and content creation across multiple channels
- Optimizing an existing content library for SEO visibility and improved performance, including on-page SEO best practices and content hierarchy recommendations
- Conducting a content audit and recommending next steps for content refresh, retirement, or repurposing based on performance data and lifecycle stages
ASSUMPTION: These sample projects illustrate the range of responsibilities and strategic thinking required for the Content Strategist role at Avantor.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Content Strategy team and how it collaborates with other departments?
- How does Avantor support the professional development and growth of its content strategists?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Avantor measure the success of its content strategy and what KPIs are most important for this role?
- What are the biggest challenges facing the Content Strategy team currently, and how can this role help address them?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Avantor Careers Portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
- Research Avantor's company culture and values to ensure a strong fit and alignment with your personal goals and work style
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
