SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: TMW Unlimited

🔹 Location: London, England, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Bristol and London offices)

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and supporting execution for SEO strategies across client accounts.
• Conducting research, audits, and analysis across the full spectrum of SEO touchpoints.
• Leading delivery and communication of SEO plans, performance, and analysis to clients.
• Collaborating and integrating SEO best practices and knowledge with supporting teams.
• Identifying account growth opportunities and supporting the new business process.
• Working closely with other channels to drive cross-channel learnings, performance, and innovation.
• Building strong relationships with clients, internal teams, and other stakeholders.
• Innovating the team and agency offering to keep up with emerging trends and technologies across the search and discovery landscape.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of SEO to drive successful campaigns and maintain client satisfaction.

📋 Key Responsibilities

✅ Developing, managing, and supporting execution for SEO strategies across client accounts.

✅ Conducting research, audits, and analysis across the full spectrum of SEO touchpoints, developing these into actionable and impactful improvement plans and roadmaps.

✅ Leading delivery and communication of SEO plans, performance, and analysis to clients.

✅ Collaborating and integrating SEO best practices and knowledge with supporting teams (e.g., Media, UX, Tech, Social and PR).

✅ Identifying account growth opportunities and supporting the new business process.

✅ Working closely with other channels to drive cross-channel learnings, performance, and innovation.

✅ Building strong relationships with clients, internal teams, and other stakeholders.

✅ Innovating the team and agency offering to keep up with emerging trends and technologies across the search and discovery landscape.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and client management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience (5-10 years) in a similar SEO Manager role, with a track record of delivering successful SEO strategies and implementation projects to recognized brands, preferably in an agency setting.

Required Skills:

• Sound technical SEO knowledge, and an advanced understanding of the role of organic search in the digital landscape and how this is evolving with AI technology influencing search behaviours.
• Experienced across the suite of SEO tools across analytics, reporting, research, and technical analysis.
• Good strategic capabilities and prioritisation of SEO in the overall marketing and performance environment.
• Excellent communication and presentation skills.
• Solid data analysis and insight skills.
• A balanced and integrated approach to content ideation, optimisation, and development.
• The ability to translate all technical and data analysis into plain language for clients.
• An active interest in innovating to fit the future of SEO in the search and discovery landscape.

Preferred Skills:

• Fluency in additional languages.
• Experience working with diverse teams and clients.

ASSUMPTION: Candidates should possess a strong blend of technical SEO expertise, strategic thinking, and excellent communication skills to excel in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Estimated based on industry standards for a role of this level and location)

Benefits:

• Hybrid working arrangement (blend of remote and office work).
• Competitive pension scheme.
• Private medical insurance.
• Life assurance.
• 25 days' holiday (plus bank holidays).
• Flexible working hours.
• Employee assistance program.
• Cycle to work scheme.
• Season ticket loan.
• Eye care vouchers.

Working Hours: Full-time (37.5 hours per week), Monday to Friday. Flexible working hours may be available.

ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and location. Actual salary may vary depending on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. TMW Unlimited is part of Accenture Song, a global creative agency network.

Company Size: 201-500 employees. This size allows for a mix of large-scale projects and personal connections within the team.

Founded: 1987. TMW Unlimited has a rich history and extensive experience in the advertising industry.

Company Description:

• TMW Unlimited is an integrated creative agency that creates ideas that move people.
• The agency combines deep digital and advertising expertise, a strong heritage in CRM, and award-winning creativity to make it all happen.
• TMW Unlimited is part of UNLIMITED, a fully integrated agency group with human understanding at its heart, and Accenture Song, the world’s largest tech-powered creative group.

Company Specialties:

• Advertising.
• Integrated marketing.
• Creative.
• Strategic planning.
• Brand.
• Brand advertising.
• Digital.
• CRM.
• Customer engagement.
• Social media.
• Performance media.
• B2B and B2C.
• Local activation.

Company Website: http://www.tmwunlimited.com

ASSUMPTION: TMW Unlimited's extensive experience and diverse range of services make it an attractive choice for candidates seeking a well-established agency with a strong reputation.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking a management-level position in SEO.

Reporting Structure: The SEO Manager will report directly to the Head of Performance Marketing and work closely with various teams, including SEO, Paid, Planning, Data, Social, UX, and Tech.

Work Arrangement: Hybrid (blend of remote and office work). The specific work arrangement may vary depending on the client and project requirements.

Growth Opportunities:

• Progression to a senior or leadership role within the SEO or Performance Marketing team.
• Expanding skills and expertise across other marketing disciplines within the agency.
• Opportunities to work on high-profile client accounts and contribute to new business development.

ASSUMPTION: This role offers strong potential for career growth and development within the agency and the broader advertising industry.

🌍 Location & Work Environment

Office Type: TMW Unlimited has offices in London and Bristol, with a hybrid working arrangement that allows for flexibility in work location.

Office Location(s): 7-11 Lexington Street, London, England W1F 9AF, GB and 40 Berkeley Square, Bristol, England BS8 1HP, GB.

Geographic Context:

• London is a major global city with a vibrant advertising industry and numerous cultural attractions.
• Bristol is a thriving city with a strong creative and digital sector, offering a high quality of life and lower cost of living compared to London.
• The hybrid work arrangement allows for flexibility in work location, enabling employees to balance their personal and professional lives more effectively.

Work Schedule: Full-time (37.5 hours per week), Monday to Friday. Flexible working hours may be available.

ASSUMPTION: The hybrid work arrangement and central office locations make TMW Unlimited an attractive choice for candidates seeking a balance between remote work and in-office collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screening with the HR team.
• In-depth interview with the Head of Performance Marketing and other team members.
• Final interview with the Managing Director.

Key Assessment Areas:

• Technical SEO knowledge and experience.
• Strategic thinking and problem-solving skills.
• Communication and presentation skills.
• Cultural fit and alignment with TMW Unlimited's values.

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with TMW Unlimited's values.
• Prepare examples of SEO strategies and campaigns you've managed, and be ready to discuss their outcomes and the lessons learned.

ATS Keywords: SEO, SEO Manager, SEO Strategy, Technical SEO, Content Optimization, Offsite SEO, Page Experience, Keyword Research, Reporting, AI Technology, Search Behaviors, Emerging Trends, Client Communication, Collaboration, Innovation, Presentation Skills, Strategic Planning, Performance Monitoring, Cross-Channel Learning, Relationship Building.

ASSUMPTION: The interview process at TMW Unlimited is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best match for the role and the team.

🛠️ Tools & Technologies

• SEMrush.
• Ahrefs.
• Google Analytics.
• Google Search Console.
• Screaming Frog.
• Moz.
• Google Data Studio.
• Google Tag Manager.
• Crawlers and other SEO-specific tools.

ASSUMPTION: Candidates should be proficient in using a range of SEO tools and technologies to effectively manage and execute SEO strategies.

👔 Cultural Fit Considerations

Company Values:

• Give a Damn: We care about each other, our clients, and our work.
• Be Brave: We believe in challenging each other, standing up, speaking out, and trying new and difficult things to make ourselves and our work better.
• Stay Curious: We actively seek out the new and unusual, finding inspiration everywhere in the world around us.
• Take Pride: We are open, accepting, and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

Work Style:

• Collaborative and team-oriented.
• Adaptable and responsive to change.
• Data-driven and results-focused.
• Innovative and forward-thinking.

Self-Assessment Questions:

• Do you share TMW Unlimited's values, and how have you demonstrated them in your previous roles?
• How do you approach working with diverse teams and clients, and how have you adapted your communication style to suit different audiences?
• Can you provide an example of a time when you had to innovate to keep up with emerging trends or technologies in SEO?

ASSUMPTION: Candidates should align with TMW Unlimited's values and demonstrate a strong work ethic, adaptability, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple client accounts and prioritising workloads effectively.
• Keeping up with the fast-paced and ever-evolving nature of SEO and search engine algorithms.
• Balancing the need for data-driven decision-making with the ability to innovate and take calculated risks.
• Effectively communicating complex SEO concepts and strategies to non-technical stakeholders.

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them effectively.

📈 Similar Roles Comparison

• Compared to other SEO Manager roles, this position places a greater emphasis on strategic planning, innovation, and cross-channel collaboration.
• TMW Unlimited's integrated creative agency model offers a unique opportunity to work on a diverse range of client accounts and projects.
• Candidates with experience in an agency setting may find the collaborative and dynamic work environment at TMW Unlimited particularly appealing.

ASSUMPTION: This role offers a unique blend of strategic, creative, and technical challenges, making it an attractive choice for experienced SEO professionals seeking to advance their careers in a dynamic agency environment.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a major e-commerce client, resulting in a 30% increase in organic traffic and a 25% increase in revenue.
• Conducting a technical SEO audit for a B2B software company, identifying and implementing improvements that led to a 40% increase in organic traffic and a significant improvement in search engine rankings.
• Managing a team of SEO specialists to deliver a large-scale SEO campaign for a global retail brand, achieving a 20% increase in organic traffic and a 15% increase in conversions.

ASSUMPTION: These sample projects demonstrate the range of SEO strategies, tactics, and management skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategy development process for a new client, and how do you ensure that the strategy aligns with their overall marketing objectives?
• How do you approach collaborating with other teams, such as Paid Media, UX, and Tech, to ensure that SEO is fully integrated into the overall marketing strategy?
• Can you provide an example of a time when you had to adapt your SEO strategy to accommodate changes in client objectives, market conditions, or search engine algorithms?
• How do you measure the success of your SEO campaigns, and how do you communicate the results and recommendations to clients and internal stakeholders?
• What opportunities are there for professional development and growth within the SEO team and the agency more broadly?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the agency, and demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills, and explain how you align with TMW Unlimited's values and the role's requirements.
• Prepare examples of SEO strategies and campaigns you've managed, and be ready to discuss their outcomes and the lessons learned.
• If you are selected for an interview, be prepared to present your ideas and thoughts on SEO trends, innovations, and best practices.
• Follow up with the hiring manager within a week after the interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.