📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Zelis
🔹 Location: New Jersey, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Professional Services
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (Remote with office flexibility)
🚀 Job Overview
Key aspects of this role include:
- Leading creative content development across the full member lifecycle
- Writing compelling content for marketing campaigns across multiple channels
- Collaborating with cross-functional partners to ensure a cohesive brand experience
- Optimizing contact strategies based on performance data
- Navigating client-specific content requirements related to permissions, branding, and compliance
ASSUMPTION: This role requires a strong blend of creativity, analytical thinking, and project management skills to succeed in a dynamic, multi-channel marketing environment.
📋 Key Responsibilities
✅ Write high-impact, compliant copy for marketing campaigns across email, SMS, outbound phone, landing pages, toolkits, flyers, posters, and direct mail
✅ Craft engaging outbound phone scripts and digital copy focused on member conversion and advocacy
✅ Collaborate with creative and strategy cross-functional partners to select imagery and build assets in DAM systems
✅ Conduct QA/QC to ensure accuracy and consistency across all content assets
✅ Partner with Product, Marketing Ops, Analytics, and Salesforce teams to align messaging and ensure a cohesive brand experience
✅ Define and iterate contact strategy, optimizing cadence, channel, and content based on performance data
✅ Create and execute A/B tests and direct-response campaigns, interpreting results to inform future strategy
✅ Document and maintain content strategy resources such as tone/style guides, testing frameworks, and client guidelines
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 5+ years in multi-channel content creation or marketing communications, with direct-response marketing expertise
Required Skills:
- Proven experience writing for email, SMS, phone scripts, landing pages, and print collateral
- Strong analytical mindset with experience in A/B testing and campaign optimization
- Excellent project management and collaboration skills across design, analytics, operations, and product stakeholders
- Excellent written/verbal communication and strong attention to detail
Preferred Skills:
- Familiarity with SmartShopper® features
- Experience writing for commercial, Medicare, and Medicaid audiences
- Knowledge of DAM tools like MarcomCentral, Bynder, Adobe Creative Cloud, Figma
- Background in healthcare marketing, benefits communications, or price transparency
- Direct experience coordinating permissions and compliance with client stakeholders
ASSUMPTION: While a degree is required, relevant experience and a strong portfolio may be considered more important for this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (Based on industry standards for a mid-senior level content strategist role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Services, specifically focused on healthcare financial experience modernization
Company Size: 1,001-5,000 employees (Mid-sized company)
Founded: 2006 (19 years ago)
Company Description:
- Zelis serves more than 750 payers, including the top five national health plans, regional health plans, TPAs, and millions of healthcare providers and consumers across its platform of solutions
- The company specializes in healthcare payments, payment integrity, network optimization, healthcare navigation, and healthcare access
- Zelis is committed to modernizing the healthcare financial experience by providing a connected platform that bridges gaps and aligns interests across payers, providers, and healthcare consumers
Company Specialties:
- Healthcare payments
- Payment integrity
- Network optimization
- Healthcare navigation
- Healthcare access
Company Website: https://www.zelis.com
ASSUMPTION: Zelis is a well-established company with a strong focus on innovation and growth within the healthcare industry.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports to the Sr. Manager, Member Marketing Strategy
Work Arrangement: Hybrid (Remote with office flexibility)
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunities to work on diverse projects and campaigns across multiple channels
- Chance to gain experience in a dynamic, growing industry and company
ASSUMPTION: This role offers strong potential for career growth and development within Zelis and the broader healthcare industry.
🌍 Location & Work Environment
Office Type: Hybrid (Remote with office flexibility)
Office Location(s): Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; Hyderabad, India
Geographic Context:
- New Jersey, United States (Remote) - Eastern Time Zone
- Access to major cities and cultural attractions along the East Coast
- Opportunity to work with a diverse, global team
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The remote-friendly work environment at Zelis allows for a good work-life balance and the opportunity to collaborate with a diverse team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Sr. Manager, Member Marketing Strategy
Key Assessment Areas:
- Writing and communication skills
- Analytical and problem-solving skills
- Project management and collaboration skills
- Cultural fit and alignment with Zelis' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your direct-response marketing and content strategy work
- Demonstrate your understanding of the healthcare industry and Zelis' platform
ATS Keywords: Content Strategy, Direct-Response Copywriting, Multi-Channel Campaigns, Email Marketing, SMS Marketing, Landing Pages, Print Collateral, A/B Testing, Campaign Optimization, Project Management, Collaboration, Healthcare Benefits, B2B2C Marketing, Compliance, Attention to Detail
ASSUMPTION: Zelis uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- DAM tools: MarcomCentral, Bynder, Adobe Creative Cloud, Figma
- Marketing automation and analytics platforms
- Collaboration and project management tools
ASSUMPTION: Familiarity with relevant tools and technologies is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Customer-centricity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, multi-channel marketing environment?
- Are you comfortable navigating client-specific content requirements and ensuring compliance?
- Can you effectively collaborate with cross-functional partners to ensure a cohesive brand experience?
ASSUMPTION: Zelis values candidates who are strong communicators, adaptable, and committed to delivering high-quality work in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Navigating client-specific content requirements and ensuring compliance
- Keeping up with industry trends and best practices in direct-response marketing and content strategy
- Adapting to changes in priorities and workflows
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Content Strategist vs. Copywriter: Content Strategist roles typically require a broader understanding of marketing campaigns and customer journeys, while Copywriter roles focus more on crafting compelling copy
- Healthcare vs. Other Industries: Healthcare marketing roles often involve navigating complex regulations and compliance requirements, as well as understanding specific industry terminology and trends
- Mid-Senior Level vs. Entry/Mid-Level: Mid-Senior level roles typically involve more strategic decision-making, mentoring junior team members, and driving projects forward
ASSUMPTION: Understanding the differences between similar roles and industries can help applicants tailor their application and prepare for interviews.
📝 Sample Projects
- Developing a comprehensive content strategy for a new healthcare benefits platform launch
- Creating and optimizing direct-response marketing campaigns for member engagement and retention
- Collaborating with cross-functional teams to create A/B tests and measure campaign performance
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Strategist role at Zelis.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role?
- How does this role collaborate with other marketing teams and stakeholders?
- What are the most significant challenges facing the team or department currently, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the company?
- How does Zelis support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your direct-response marketing and content strategy work
- Demonstrate your understanding of the healthcare industry and Zelis' platform
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
