Content Strategist

📌 Core Information

🔹 Job Title: Content Strategist

🔹 Company: Horizontal Digital

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Information Technology & Services

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Shaping enterprise-wide content strategies that support business goals and user needs
• Building governance frameworks for content quality, consistency, and accountability
• Defining KPIs to measure performance and drive continuous improvement
• Collaborating with cross-functional teams to bring experiences to life
• Staying ahead of industry trends and sharing new thinking across the team

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong understanding of content strategy, information architecture, and digital content operations.

📋 Key Responsibilities

✅ Shape and lead enterprise-wide content strategies that support business goals and user needs

✅ Build governance frameworks to ensure content quality, consistency, and accountability

✅ Define KPIs to measure performance and drive continuous improvement

✅ Champion innovation in how content is created, managed, and delivered

✅ Lead workshops and discovery sessions with clients to help identify and define content needs, priorities, and roles

✅ Embed SEO thinking into content strategy, aligning structure, metadata, and messaging with search intent and discoverability goals

✅ Help clients navigate the shift to composable and headless content architecture

✅ Design workflows that make content easier to create, approve, and publish

✅ Set up rights and permission structures that support secure collaboration

✅ Develop strategies for publishing content across global platforms and channels

✅ Establish content lifecycle practices—from creation to archival

✅ Map current vs future-state content operations and help shape practical roadmaps for change

✅ Create scalable taxonomy structures aligned with business and customer needs

✅ Build metadata frameworks that power discovery and personalisation

✅ Define best practices for how content is stored, organised, and managed

✅ Support localisation through smart multi-language architecture

✅ Work closely with UX to ensure IA reflects real-world user journeys, not internal silos

✅ Use semantic modelling approaches to support more intelligent content orchestration and connected experiences

✅ Build structured, reusable content models that support omnichannel delivery

✅ Leverage modular components to reduce duplication and speed up publishing

✅ Design schemas that enable dynamic, personalised experiences

✅ Make authoring easier while optimising delivery performance

✅ Help shape internal approach to structured content, including how we use Sitecore, Salesforce, and connected platforms

✅ Contribute to developing internal documentation and reusable content models that help teams work more efficiently across projects

✅ Help clients understand the practical realities, opportunities, and limitations of gen AI in content work

✅ Design thoughtful, human-aware strategies for using AI in content creation

✅ Create hybrid workflows that blend human creativity with machine efficiency

✅ Define quality, consistency, and ethical guardrails for AI content

✅ Build systems that allow AI to work within your content structures

✅ Train content authors and stakeholders on strategy, tools, and best practices

✅ Create documentation and guides that make content governance simple

✅ Work together with developers, UX teams, and marketers to bring experiences to life

✅ Stay ahead of industry trends and share new thinking across the team

ASSUMPTION: This role requires a mix of strategic thinking, hands-on execution, and collaboration with various teams. The ideal candidate will have experience working in Agile environments and be comfortable with cross-functional teamwork.

🎯 Required Qualifications

Education: A degree in Communications, Information Design, or a related field or equivalent practical experience

Experience: 5+ years of experience in content strategy, information architecture, or digital content operations

Required Skills:

• Strong knowledge of content modelling, taxonomy, and metadata frameworks
• Experience designing and implementing content workflows and governance models
• Familiarity with multilingual content strategies, localisation, and translation workflows
• Solid understanding of personalisation and content segmentation strategies
• Experience working with DAM systems and managing digital assets at scale
• Exposure to or curiosity about AI-generated content and automation in content production
• Comfort collaborating with UX, dev, design, and marketing teams in Agile environments
• Excellent communication and stakeholder engagement skills

Preferred Skills:

• Understanding of SEO, structured data, and content performance analytics
• Exposure to CDPs and data-driven content delivery
• Proven experience with enterprise CMS platforms preferably Sitecore (XP, XM Cloud) and/or Content Hub, Salesforce
• Experience designing content for omnichannel environments (web, app, email, etc.)
• Familiarity with the role of semantics and linked data in content systems
• Experience working across diverse industries

ASSUMPTION: The ideal candidate will have a strong background in content strategy, information architecture, or digital content operations. They should also be comfortable working in Agile environments and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: The average salary for a Content Strategist in Dubai is AED 250,000 - 350,000 per year (USD 68,000 - 95,000). However, salaries can vary based on experience and the specific company. Horizontal Digital is known for offering competitive compensation packages.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Employee assistance program

Working Hours: Full-time, 40 hours per week. Horizontal Digital offers flexible working hours and remote work options.

ASSUMPTION: While the salary range provided is an estimate based on industry standards, the actual salary offered may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Horizontal Digital operates in the Information Technology & Services industry, focusing on digital experience and transformation.

Company Size: Horizontal Digital has 201-500 employees, which means it offers a mid-sized company culture with opportunities for growth and collaboration.

Founded: Founded in 2003, Horizontal Digital has over two decades of experience in the industry.

Company Description:

• Horizontal Digital is an experience forward consultancy that invests in understanding the needs, wants, and ambitions of customers through the data they provide.
• The company uses this data to meet customers in the right moment, at the right time, on the right channel, and amplifies these moments with precise strategies, technologies, and creative approaches to maximize their value.
• Founded in 2003, Horizontal Digital is a certified Minority Business Enterprise that proudly invests in diversity and growth of its in-house talent as well as its local communities through charitable and on-site volunteer efforts.

Company Specialties:

• Digital experience and transformation
• Data-driven customer engagement
• Strategic consulting
• Creative and technology services

Company Website: http://horizontaldigital.com

ASSUMPTION: Horizontal Digital is a well-established company with a strong focus on data-driven customer engagement and digital experience transformation. The company's commitment to diversity and community involvement is evident in its certifications and initiatives.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 5-10 years of experience in content strategy, information architecture, or digital content operations.

Reporting Structure: The Content Strategist will report directly to the Head of Content Strategy or a similar role within the organization.

Work Arrangement: This role is remote-friendly, with flexible working hours and the option to work from the company's Dubai office or remotely.

Growth Opportunities:

• As Horizontal Digital continues to grow, there may be opportunities for the Content Strategist to take on more responsibilities or move into a management role.
• The company encourages internal mobility and offers training and development opportunities to help employees grow in their careers.
• With experience, the Content Strategist may have the opportunity to lead on scaling the content strategy function within Horizontal Digital.

ASSUMPTION: This role offers opportunities for career growth and development within a mid-sized company with a strong focus on digital experience transformation.

🌍 Location & Work Environment

Office Type: Horizontal Digital's Dubai office is a modern, collaborative workspace with a mix of open and private workspaces.

Office Location(s): 1660 MN-100, 200, St Louis Park, MN 55416, US (Global headquarters); Additional U.S. offices in Denver, Dallas, and Indianapolis; Global presence in Dubai; U.A.E.; Bengaluru, Vadodara and Pune, India; and Kuala Lumpur, Malaysia.

Geographic Context:

• Dubai is a major business hub in the Middle East, with a thriving technology industry and a multicultural workforce.
• The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions.
• Dubai has a hot desert climate, with temperatures ranging from mild in the winter to extremely hot in the summer.

Work Schedule: Full-time, 40 hours per week. Horizontal Digital offers flexible working hours and remote work options.

ASSUMPTION: Dubai offers a dynamic work environment with a multicultural workforce and a thriving technology industry. The city's high quality of life and diverse cultural attractions make it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and team members
• Final interview with the Head of Content Strategy or a similar role
• Background check and offer

Key Assessment Areas:

• Content strategy and information architecture expertise
• Experience with content workflows and governance models
• Familiarity with multilingual content strategies and localisation workflows
• Ability to collaborate effectively with cross-functional teams
• Communication and stakeholder engagement skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include specific examples of your content strategy, information architecture, and digital content operations experience.
• Demonstrate your understanding of Horizontal Digital's business and how your skills and experience align with the company's needs.
• Prepare for behavioral and technical interview questions that focus on your content strategy and information architecture expertise.
• Research Horizontal Digital's company culture and values to ensure a good fit.

ATS Keywords: Content Strategy, Information Architecture, Digital Content Operations, Content Modelling, Taxonomy, Metadata Frameworks, Content Workflows, Governance Models, Multilingual Content Strategies, Localisation, Personalisation, Content Segmentation, Digital Asset Management, AI-Generated Content, Collaboration, Stakeholder Engagement

ASSUMPTION: The application process for this role will focus on assessing the candidate's content strategy and information architecture expertise, as well as their ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Enterprise CMS platforms (preferably Sitecore (XP, XM Cloud) and/or Content Hub, Salesforce)
• Digital Asset Management (DAM) systems
• AI-generated content tools
• Collaboration and project management tools (e.g., Microsoft Teams, Asana, Jira)
• Data analysis and visualisation tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with enterprise CMS platforms, DAM systems, and AI-generated content tools, as well as collaboration and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Lock arms: We forge relationships that make our impact 1,000x stronger.
• Show hustle: We anticipate opportunities, collectively roll up our sleeves, and find ways to execute the exceptional.
• Embrace change: We welcome the unexpected and constantly anticipate what's next.
• Elevate empathy: We listen before we take action and hold ourselves to a higher standard of accountability.
• Never settle: We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

Work Style:

• Collaborative and cross-functional teamwork
• Agile and iterative approach to projects
• Data-driven decision making
• Continuous learning and improvement
• Focus on delivering exceptional customer experiences

Self-Assessment Questions:

• Do you see yourself working effectively in a collaborative, cross-functional team environment?
• Are you comfortable with an agile and iterative approach to projects?
• Do you have a strong understanding of data-driven decision making and continuous learning?
• Are you passionate about delivering exceptional customer experiences?

ASSUMPTION: Horizontal Digital values a strong cultural fit, with an emphasis on collaboration, continuous learning, and a focus on delivering exceptional customer experiences.

⚠️ Potential Challenges

• The role may require working with complex, legacy content systems and helping clients navigate the shift to composable and headless architecture.
• Horizontal Digital works with a diverse range of clients, each with its unique content challenges and requirements.
• The role may require occasional travel to client sites or other Horizontal Digital offices.
• The Dubai office is a growing location for Horizontal Digital, and the Content Strategist may have opportunities to help shape the local team and culture.

ASSUMPTION: The ideal candidate will be comfortable working with complex content systems and helping clients navigate significant changes in their content architecture. They should also be open to occasional travel and willing to help shape the local team and culture.

📈 Similar Roles Comparison

• Content Strategist vs. Information Architect: While both roles focus on content structure and strategy, the Content Strategist role is more focused on the big-picture strategy and governance, while the Information Architect role is more focused on the detailed design and implementation of content structures.
• Content Strategist vs. UX Writer: While both roles focus on content, the Content Strategist role is more focused on the overall content strategy and structure, while the UX Writer role is more focused on creating user-centered content for specific user interfaces.
• Content Strategist vs. Content Manager: While both roles focus on content, the Content Strategist role is more focused on the strategic and governance aspects of content, while the Content Manager role is more focused on the day-to-day management and publication of content.

ASSUMPTION: The Content Strategist role is distinct from related roles in its focus on the strategic and governance aspects of content, as well as its requirement for a strong understanding of content modelling, taxonomy, and metadata frameworks.

📝 Sample Projects

• Developing a comprehensive content strategy for a global e-commerce platform, including taxonomy, metadata, and content workflows
• Migrating a legacy content management system to a headless architecture, including content modelling, data migration, and AI-generated content integration
• Designing a multilingual content architecture for a global financial services company, including localisation workflows and content governance

ASSUMPTION: The ideal candidate will have experience working on large-scale content strategy and architecture projects, with a focus on delivering measurable results and driving business value.

❓ Key Questions to Ask During Interview

• Can you describe the content strategy process at Horizontal Digital and how it aligns with the company's overall digital transformation approach?
• How does Horizontal Digital support its clients in navigating the shift to composable and headless architecture?
• What is the typical team structure for content strategy and how does it collaborate with other teams within Horizontal Digital?
• How does Horizontal Digital approach content governance and ensuring quality, consistency, and accountability across its clients' content ecosystems?
• What opportunities are there for career growth and development within the content strategy function at Horizontal Digital?

ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the role, the team, and the company's approach to content strategy and digital transformation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your content strategy, information architecture, and digital content operations experience.
• Prepare for behavioral and technical interview questions that focus on your content strategy and information architecture expertise.
• Research Horizontal Digital's company culture and values to ensure a good fit.
• Follow up with the HR team one week after submitting your application to check the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.