🔹 Job Title: Content Strategist
🔹 Company: Avantor
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong editorial foundation, analytical thinking, and the ability to align content outputs with evolving strategic priorities across marketing and sales.
✅ Own and maintain content calendars that align with product launches, campaign priorities, seasonal planning, and evergreen initiatives
✅ Translate marketing objectives into actionable content strategies across multiple formats and channels
✅ Lead content ideation and planning sessions with demand gen, brand, SEO, and campaign leads to shape strategic content workflows
✅ Conduct extensive research to understand audience pain points, buyer journeys, personas, and content preferences, using both qualitative and quantitative sources
✅ Analyze competitor content strategies and keyword positioning to surface whitespace and differentiation opportunities
✅ Implement on-page SEO best practices including keyword mapping, metadata writing, internal linking, and content hierarchy recommendations
✅ Collaborate with SEO leads and analytics to monitor content performance and identify refresh, update, or consolidation needs
✅ Recommend content clusters or pillar-page structures that enhance site architecture and topical authority
✅ Drive end-to-end content workflows from intake and briefing through creation, approvals, publishing, and performance tracking
✅ Create, maintain and enforce standards around taxonomy, tagging, version control, and documentation within the CMS and DAM systems
✅ Conduct quarterly audits to evaluate content performance and lifecycle stages, recommending next steps (refresh, retire, repurpose)
✅ Work closely with Brand, Product Marketing, Demand Gen, Sales Enablement, and Regional Teams to ensure alignment between messaging, format, and funnel stage
✅ Liaise with subject matter experts to extract insights and develop content that reflects domain credibility and business relevance
✅ Contribute to messaging frameworks, tone and voice guidelines, and content QA processes
✅ Use tools like GA4, Looker Studio, and SEMrush/Ahrefs to track and report on KPIs such as traffic, engagement, conversion, and SEO visibility
✅ Present content insights and performance data to stakeholders, informing future planning cycles and campaign integration
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3-5 years of experience in content strategy, editorial planning, or digital marketing roles (in-house or agency)
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a proven track record of driving content strategy and optimization, with a strong editorial foundation and analytical thinking.
Salary Range: $60,000 - $80,000 USD per year (Based on industry standards for a mid-level content strategist role in Mexico City)
Benefits:
Working Hours: Full-time (40 hours per week), Monday - Friday, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets, with a focus on biomaterials and advanced technology markets. The company operates in the chemical manufacturing industry.
Company Size: Avantor is a mid-sized company with 14,000+ employees globally, providing a diverse and inclusive work environment with opportunities for career growth and development.
Founded: NuSil Technology, LLC merged with Avantor in 2016, with NuSil's history dating back to 1980. Avantor was founded in 2006.
Company Description:
Company Specialties:
Company Website: Avantor
ASSUMPTION: Avantor's focus on quality, purity, and customer care, along with its commitment to employee growth and development, makes it an attractive place to work for individuals seeking a challenging and rewarding career in the chemical manufacturing industry.
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: The Content Strategist will report directly to the Content Strategy Manager and work closely with various teams, including Brand, Product Marketing, Demand Gen, Sales Enablement, and Regional Teams
Work Arrangement: This role is primarily on-site, with flexible hours and remote work options available
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Avantor's content strategy and career advancement prospects.
Office Type: Avantor's Mexico City office is a modern, collaborative workspace with adequate lighting, ventilation, and a normal range of temperature and noise level
Office Location(s): 1050 Cindy Lane, Carpinteria, CA 93013, US
Geographic Context:
Work Schedule: Full-time (40 hours per week), Monday - Friday, with flexible hours and remote work options available
ASSUMPTION: Mexico City offers a dynamic and culturally rich environment for professionals, with a diverse range of housing options, entertainment, and recreational activities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Content Strategy, Editorial Planning, Digital Marketing, SEO, Audience Research, Performance Optimization, CMS, Project Management, Writing, Editing, Collaboration, Analytics, B2B, SaaS, E-commerce, UX Writing
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences and demonstrate their understanding of the role's requirements and Avantor's business.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for content planning, creation, optimization, and performance tracking.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with Avantor's company values and work style, and possess the required skills and experiences, will be the best fit for this role.
ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to adapt and thrive in a dynamic and fast-paced environment.
ASSUMPTION: This role is unique to Avantor's business and industry, with a focus on B2B, SaaS, and advanced technology markets. Candidates should research Avantor's business and industry to understand the specific requirements and context of this role.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for success in this role.
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's needs and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.