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📌 Core Information
🔹 Job Title: Content Strategist & Copywriter
🔹 Company: Green Thumb
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-Senior (5-10 years)
🔹 Remote Status: Not Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining brand voice guidelines and storytelling frameworks
- Writing copy for various channels, including landing pages, product descriptions, emails, ads, packaging, and more
- Collaborating with creative, DTC, PR, and product teams to translate strategy into engaging content
- Brainstorming and developing original content ideas that break through a crowded space
- Translating technical product information into consumer-friendly, benefit-driven storytelling
- Optimizing written content for clarity, tone, and conversion
- Pitching and developing content for all channels across the funnel, including social, influencers, and more
- Editing and proofreading all outbound copy for accuracy and voice alignment
- Bringing creative thinking and conceptual firepower to cross-channel initiatives
ASSUMPTION: This role requires a strong point of view and a tight turn of phrase. The ideal candidate will be able to bring structure and storytelling to everything from product pages to emails to brand campaigns.
📋 Key Responsibilities
✅ Develop and maintain brand voice guidelines and storytelling frameworks
✅ Write copy for various channels, including:
- Landing pages
- Product descriptions
- Email campaigns
- Ads
- Packaging
- And more
✅ Collaborate with various teams to translate strategy into engaging content
✅ Brainstorm and develop original content ideas that break through a crowded space
✅ Translate technical product information into consumer-friendly, benefit-driven storytelling
✅ Optimize written content for clarity, tone, and conversion
✅ Pitch and develop content for all channels across the funnel, including social, influencers, and more
✅ Edit and proofread all outbound copy for accuracy and voice alignment
✅ Bring creative thinking and conceptual firepower to cross-channel initiatives
ASSUMPTION: The ideal candidate will have a strong background in content strategy and copywriting, with a portfolio that demonstrates a range of writing styles and excellent attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: 5+ years of experience in content strategy and copywriting, preferably in CPG, wellness, or lifestyle brands
Required Skills:
- Proven ability to develop and maintain brand voice guidelines and storytelling frameworks
- Excellent writing skills with a strong portfolio demonstrating a range of writing styles
- Ability to translate technical product information into consumer-friendly, benefit-driven storytelling
- Strong attention to detail and excellent grammar
- Proven ability to work collaboratively with multi-functional teams and strong personalities
- Excellent communication and presentation skills
- Ability to thrive in a fast-paced, high-growth environment
Preferred Skills:
- SEO, storytelling, and conversion copywriting chops
- Experience with cannabis or related industries
- Familiarity with cannabis regulations and compliance
ASSUMPTION: The ideal candidate will have a strong background in content strategy and copywriting, with a portfolio that demonstrates a range of writing styles and excellent attention to detail. They should be comfortable working collaboratively with multi-functional teams and strong personalities, and be able to thrive in a fast-paced, high-growth environment.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 USD (based on experience, qualifications, and location)
Benefits:
- Competitive salary and discretionary annual incentive program based on organization and individual performance
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Generous PTO and flexible work arrangements
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
- Wellness programs and gym membership reimbursement
- Pet insurance and other voluntary benefits
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is competitive and based on experience, qualifications, and location. The company offers a discretionary annual incentive program based on organization and individual performance. Benefits include comprehensive health, dental, and vision insurance, 401(k) with company match, generous PTO, and other competitive benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Cannabis Consumer Packaged Goods (CPG) and Retail
Company Size: Medium (1,001-5,000 employees)
Founded: 2014
Company Description:
- Green Thumb is a national cannabis consumer packaged goods company and retailer
- Promotes well-being through the power of cannabis while giving back to communities
- Manufactures and distributes a portfolio of branded cannabis products
- Owns and operates rapidly growing national retail cannabis stores
- Headquartered in Chicago, Illinois, with 20 manufacturing facilities, over 100 open retail locations, and operations across 14 U.S. markets
- Employs approximately 4,800 people and serves millions of patients and customers each year
- Named to Crain’s Chicago Business, Fast 50 list in 2021, 2022, 2023 and a Best Workplace by MG Retailer magazine in 2018, 2019 and 2021
Company Specialties:
- Cannabis product manufacturing and distribution
- Cannabis retail
- Brand building and marketing
- Community engagement and social responsibility
Company Website: www.gtigrows.com
ASSUMPTION: Green Thumb is a well-established company in the cannabis industry, with a strong focus on promoting well-being and giving back to communities. It offers a comprehensive range of cannabis products and operates a growing network of retail stores. The company is known for its commitment to social responsibility and has been recognized for its excellence in the industry.
📊 Role Analysis
Career Level: Mid-Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Brand Marketing or a similar position, depending on the organizational structure of the company.
Work Arrangement: On-site, full-time, with a standard workweek of 40 hours per week. However, the role may require occasional overtime or flexible scheduling to meet project deadlines.
Growth Opportunities:
- Potential advancement to senior roles within the marketing or content teams
- Opportunities to take on more responsibilities and lead projects as the company grows
- Possibility to transition into management or leadership roles as the candidate's skills and experience develop
ASSUMPTION: This role offers opportunities for career growth and advancement within the company, as well as the chance to work on high-impact projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): 325 W Huron St, Chicago, Illinois, US
Geographic Context:
- Chicago, Illinois, is a major urban center with a diverse population and a thriving arts, culture, and food scene
- The city offers a wide range of housing options, from historic neighborhoods to modern high-rises
- Chicago is known for its iconic architecture, including the Willis Tower and the Art Institute of Chicago
- The city is also home to several major sports teams and a vibrant music and entertainment industry
Work Schedule: Standard full-time workweek, with the possibility of flexible scheduling or remote work for certain roles or projects
ASSUMPTION: Chicago offers a dynamic urban environment with a rich cultural scene and diverse neighborhoods. The city's vibrant arts, culture, and food scene make it an attractive place to live and work. The work environment at Green Thumb is modern, collaborative, and focused on employee well-being and comfort.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and/or team members, focusing on cultural fit and skills assessment
- Background check and reference check, as required for the role
- Final interview with senior leadership, if applicable
- Job offer and onboarding process
Key Assessment Areas:
- Writing samples or portfolio that demonstrate the candidate's range of writing styles and ability to translate technical information into consumer-friendly content
- Cultural fit and alignment with the company's mission and values
- Problem-solving skills and ability to think creatively in a fast-paced environment
- Communication and collaboration skills, with a focus on working effectively with cross-functional teams
- Understanding of the cannabis industry and relevant regulations
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or writing samples that demonstrate your range of writing styles and ability to translate technical information into consumer-friendly content
- Research the company and the cannabis industry to show your understanding and enthusiasm for the role
- Practice common interview questions and be prepared to discuss your writing process and approach to content strategy
ATS Keywords: Content strategy, copywriting, brand voice, storytelling, collaboration, SEO, conversion, cannabis, CPG, wellness, lifestyle, attention to detail, grammar, editing, proofreading, campaign development, technical translation, fast-paced environment, communication, professionalism, integrity
ASSUMPTION: The interview process at Green Thumb typically involves several rounds of interviews, focusing on cultural fit, skills assessment, and problem-solving. Candidates should be prepared to discuss their writing process, approach to content strategy, and understanding of the cannabis industry.
⚠️ Potential Challenges
- The fast-paced nature of the role may require occasional overtime or flexible scheduling
- The role may involve working with sensitive or confidential information, requiring a high level of discretion and professionalism
- The cannabis industry is subject to evolving regulations and legal requirements, which may present unique challenges for the role
- The role may require occasional travel to attend industry events or meet with clients or partners
ASSUMPTION: While this role offers many opportunities for growth and advancement, it also presents some unique challenges, such as the need to work with sensitive information and navigate the evolving cannabis industry. Candidates should be prepared to adapt to a fast-paced work environment and handle confidential information with discretion and professionalism.
📈 Similar Roles Comparison
- This role is similar to other content strategist or copywriter positions in the cannabis or CPG industries, but may offer more opportunities for growth and advancement within a larger organization
- The role may require more frequent collaboration with cross-functional teams and a greater focus on brand building and marketing compared to similar roles in smaller companies
- The cannabis industry is subject to unique regulations and compliance requirements, which may present additional challenges compared to similar roles in other industries
ASSUMPTION: While this role shares similarities with other content strategist or copywriter positions, it offers unique opportunities for growth and advancement within a larger organization. The role may require more frequent collaboration with cross-functional teams and a greater focus on brand building and marketing, as well as the ability to navigate the unique challenges of the cannabis industry.
📝 Sample Projects
- Developing a comprehensive brand voice guide for a new cannabis product line
- Creating a series of engaging email campaigns to promote a seasonal product launch
- Writing compelling product descriptions and packaging copy for a range of cannabis-infused products
ASSUMPTION: These sample projects are intended to illustrate the range of writing and content strategy tasks that the content strategist and copywriter may be expected to undertake in this role. The actual projects and responsibilities may vary depending on the specific needs of the company and the team.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand building and marketing in the cannabis industry?
- How does the company support the professional development and growth of its employees?
- Can you provide an example of a successful content strategy or campaign that the company has implemented?
- How does the company ensure compliance with relevant cannabis regulations and industry standards?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the cannabis industry. They are not exhaustive, and candidates should feel free to ask additional questions based on their own research and interests.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Green Thumb Careers
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or writing samples that demonstrate your range of writing styles and ability to translate technical information into consumer-friendly content
- Research the company and the cannabis industry to show your understanding and enthusiasm for the role
- Practice common interview questions and be prepared to discuss your writing process and approach to content strategy
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
