📌 Core Information
🔹 Job Title: CONTENT STRATEGIST (Freelance)
🔹 Company: PRecious Communications Pte. Ltd.
🔹 Location: Singapore
🔹 Job Type: Freelance
🔹 Category: Marketing & Communications
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Singapore) with remote work allowed for specific markets
🚀 Job Overview
Key aspects of this role include:
- Developing strategic content frameworks for campaigns across social and digital platforms
- Collaborating with internal teams to align messaging, formats, and publishing cadence
- Providing advisory on channel strategy, including platform best practices, formats, and content planning
- Creating and refining content briefs, messaging houses, and editorial calendars
- Monitoring content performance and providing data-informed recommendations
ASSUMPTION: This role requires a high level of independence and self-management, with a focus on delivering strategic content that aligns with client objectives and optimizes engagement.
📋 Key Responsibilities
✅ Develop strategic content frameworks for campaigns across social and digital platforms
✅ Work closely with internal teams (PR, social media, creative) to align messaging, formats, and publishing cadence
✅ Provide advisory on channel strategy (including platform best practices, formats, and content planning)
✅ Create and refine content briefs, messaging houses, and editorial calendars
✅ Draft or edit high-quality content for various platforms (posts, articles, video scripts, etc.)
✅ Guide junior team members and/or freelancers where necessary to ensure content is on-strategy and on-brand
✅ Monitor content performance and provide data-informed recommendations
✅ Ensure all content is aligned with client objectives and optimized for engagement and impact
✅ Attend client briefings and present content strategy or insights as needed
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and performance analysis, requiring strong organizational skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: Minimum 5 years of experience in content strategy, social media strategy, or related communications role (agency or in-house)
Required Skills:
- Proven experience in social and content strategy
- Ability to work independently and manage own workflow
- Excellent knowledge of research requirements for social media strategy
- Good knowledge of paid social media advertising
- Excellent organizational and time management skills
- Strong understanding of social and digital platforms, audience behaviors, and content trends
- Comfortable interpreting data and performance metrics to shape content recommendations
- Familiarity with tools such as Meta Business Manager, Google Analytics, or scheduling platforms like Hootsuite or Buffer
- Excellent written and verbal communication skills
Preferred Skills:
- Experience working with B2B clients
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong portfolio of content work across different industries and experience in B2B communications will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: SGD 6,000 - 8,000 per month (based on industry standards for freelance content strategists with 5-10 years of experience)
Benefits:
- Opportunity to work with a diverse range of clients across Asia Pacific
- Exposure to regional work and integrated communications
- Collaborative work environment with a focus on growth and development
Working Hours: Full-time (40 hours per week) with flexible hours and remote work allowed for specific markets
ASSUMPTION: The salary range provided is an estimate based on industry standards for freelance content strategists with 5-10 years of experience. Actual compensation may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 51-200 employees
Founded: 2012
Company Description:
- PRecious Communications is an independent, regional communications and social media consultancy serving established global companies, young brands, and non-for-profit organizations
- The company offers holistic communication services across traditional and digital channels to build, protect, and defend reputation
- PRecious Communications works with a diverse range of clients, from global leaders to local icons and startups
Company Specialties:
- Public Relations
- Crisis Communications
- Social Media
- Media Training
- Media Monitoring & Analytics
- Content Marketing
- Communications Strategy
- Startup PR
- SEO
- Digital Marketing
- Influencer Marketing
- Integrated Marketing
- Risk Management
- Technology Marketing
- Startup Marketing
- Leadership Branding
Company Website: http://www.preciouscomms.com
ASSUMPTION: PRecious Communications' diverse client base and integrated approach to communications offer applicants the opportunity to work on a wide range of projects and develop their skills across various disciplines.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Integrated Marketing & Communications team and works closely with internal teams (PR, social media, creative)
Work Arrangement: Freelance with on-site work required in Singapore and remote work allowed for specific markets (Malaysia, Philippines, Indonesia)
Growth Opportunities:
- Exposure to regional work and integrated communications
- Opportunity to build skills across the full spectrum of communications
- Potential to work with a diverse range of clients and industries
ASSUMPTION: This role offers strong growth potential for candidates looking to expand their skills and experience in integrated communications and content strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Singapore, Malaysia, Philippines, Indonesia
Geographic Context:
- Singapore: A global hub for business, finance, and technology with a multicultural environment
- Malaysia, Philippines, Indonesia: Dynamic markets with growing economies and diverse cultural landscapes
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work allowed for specific markets
ASSUMPTION: The diverse office locations and remote work options provide applicants with the opportunity to work in a global environment and gain exposure to different cultures and markets.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Portfolio or case study presentation (if applicable)
- Final decision and offer
Key Assessment Areas:
- Portfolio and case studies
- Content strategy and planning skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a strong portfolio showcasing your content strategy and creative storytelling abilities
- Research PRecious Communications and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Content Strategy, Social Media Strategy, Communications, Project Management, Data Analysis, Research, Paid Social Media Advertising, Brand Awareness, Written Communication, Verbal Communication, Audience Insights, Content Trends, Time Management, Organizational Skills, Creative Storytelling, Content Performance
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, creativity, and ability to manage multiple projects during the interview process.
🛠️ Tools & Technologies
- Meta Business Manager
- Google Analytics
- Hootsuite or Buffer
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required. Applicants should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrated thinking and storytelling
- Collaboration and growth
- Impact-driven approach
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and comfortable working with diverse teams and clients?
- Do you have a proven track record of delivering impactful content and driving results?
ASSUMPTION: Applicants should assess their fit with PRecious Communications' values and work style to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to different client needs and preferences
- Keeping up with the fast-paced nature of the communications industry
- Working in a freelance capacity with varying workloads
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to changing priorities, and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Content Strategist (In-house) vs. Content Strategist (Freelance): In-house roles may offer more stability and benefits, while freelance roles provide greater flexibility and diversity in project exposure
- Content Strategist vs. Social Media Manager: Content Strategists focus on overarching content direction and messaging frameworks, while Social Media Managers specialize in platform-specific content and engagement
- Content Strategist vs. Copywriter: Content Strategists focus on strategic planning and messaging frameworks, while Copywriters specialize in crafting persuasive and engaging content for various channels
ASSUMPTION: Applicants should consider the differences between in-house and freelance roles, as well as the unique requirements and responsibilities of related positions in the communications industry.
📝 Sample Projects
- Developing a comprehensive content strategy for a B2B tech client, including messaging frameworks, channel planning, and editorial calendars
- Creating a social media content calendar for a consumer brand, incorporating platform-specific best practices and audience insights
- Editing and optimizing blog posts and articles for search engine optimization (SEO) and user engagement
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of their strategic thinking, creativity, and ability to deliver impactful content.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and project management process for content strategists at PRecious Communications?
- How does PRecious Communications support the professional development and growth of its content strategists?
- Can you provide examples of how PRecious Communications has helped clients achieve their business objectives through strategic content and communications?
- What are the most challenging aspects of working as a freelance content strategist at PRecious Communications, and how does the company support its freelance team members in overcoming these challenges?
- How does PRecious Communications foster a collaborative and inclusive work environment, and what steps does the company take to ensure the well-being and satisfaction of its employees?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role, the company, and the industry, as well as their commitment to delivering impactful content and driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your content strategy and creative storytelling abilities
- Research PRecious Communications and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
