CONTENT STRATEGIST (Freelance) - Indonesia

📌 Core Information

🔹 Job Title: CONTENT STRATEGIST (Freelance) - Indonesia

🔹 Company: PRecious Communications Pte. Ltd.

🔹 Location: Indonesia

🔹 Job Type: Freelance

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing strategic content frameworks for campaigns across social and digital platforms
• Collaborating with internal teams to align messaging, formats, and publishing cadence
• Providing advisory on channel strategy, including platform best practices, formats, and content planning
• Creating and refining content briefs, messaging houses, and editorial calendars
• Drafting or editing high-quality content for various platforms

ASSUMPTION: This role requires a high level of independence and self-management, with the ability to work remotely and collaborate effectively with internal stakeholders.

📋 Key Responsibilities

✅ Develop strategic content frameworks for campaigns across social and digital platforms

✅ Work closely with internal teams (PR, social media, creative) to align messaging, formats, and publishing cadence

✅ Provide advisory on channel strategy (including platform best practices, formats, and content planning)

✅ Create and refine content briefs, messaging houses, and editorial calendars

✅ Draft or edit high-quality content for various platforms (posts, articles, video scripts, etc.)

✅ Guide junior team members and/or freelancers where necessary to ensure content is on-strategy and on-brand

✅ Monitor content performance and provide data-informed recommendations

✅ Ensure all content is aligned with client objectives and optimized for engagement and impact

✅ Attend client briefings and present content strategy or insights as needed

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization, with a strong focus on client objectives.

🎯 Required Qualifications

Education: Not specified, but relevant degree or certification in communications, marketing, or a related field is preferred

Experience: Minimum 5 years of proven experience in social and content strategy, with a strong portfolio of work across different industries

Required Skills:

• Excellent written and verbal communication skills
• Strong understanding of social and digital platforms, audience behaviors, and content trends
• Comfortable interpreting data and performance metrics to shape content recommendations
• Familiarity with tools such as Meta Business Manager, Google Analytics, or scheduling platforms like Hootsuite or Buffer
• Excellent organizational and time management skills

Preferred Skills:

• Excellent knowledge of research requirements for social media strategy
• Good knowledge of paid social media advertising
• In-depth understanding of various social media platforms and their algorithm changes
• Excellent ability to manage multiple projects and prioritize them
• Outstanding brand awareness experience

ASSUMPTION: Applicants should have a strong background in content strategy and social media, with a proven track record of success in a freelance or agency environment.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not specified. However, based on industry standards for a freelance content strategist with 5-10 years of experience in Southeast Asia, the estimated range is IDR 25,000,000 - 40,000,000 per year (approximately USD 1,700 - 2,800 per month).

Benefits:

• Opportunity to work with a regional communications consultancy serving established global companies and startups
• Exposure to regional work and a culture that values collaboration and growth
• Potential to build skills across the full spectrum of communications

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: PRecious Communications is an independent, regional communications and social media consultancy serving established global companies, young brands, and non-for-profit organizations to tell their story and connect to their audiences.

Company Size: PRecious Communications has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: The company was founded in 2012 and is headquartered in Singapore, with additional offices in Malaysia, Indonesia, and Thailand.

Company Description:

• PRecious Communications offers holistic communication services across traditional and digital channels to build, protect, and defend reputation
• The company serves a diverse range of clients, from global leaders like ClubMed and Experian to local icons and startup rockstars
• PRecious Communications is an independent, regional communications and social media consultancy serving established global companies, young brands, and non-for-profit organizations to tell their story and connect to their audiences

Company Specialties:

• Public Relations
• Crisis Communications
• Social Media
• Media Training
• Media Monitoring & Analytics
• Content Marketing
• Communications Strategy
• Startup PR
• SEO
• Digital Marketing
• Influencer Marketing
• Integrated Marketing
• Risk Management
• Technology Marketing
• Startup Marketing
• Leadership Branding

Company Website: http://www.preciouscomms.com

ASSUMPTION: PRecious Communications is a well-established communications consultancy with a strong reputation in Southeast Asia, offering a wide range of services to clients across various industries.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: This role reports directly to the Integrated Marketing & Communications team and works closely with internal PR, social, and creative teams

Work Arrangement: Freelance, with the ability to work remotely and independently

Growth Opportunities:

• Exposure to regional work and a culture that values collaboration and growth
• Potential to build skills across the full spectrum of communications
• Opportunity to work with a diverse range of clients and industries

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to build skills and gain experience working with a diverse range of clients and industries.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from one of the company's offices in Singapore, Malaysia, Indonesia, or Thailand

Office Location(s): 4 Ann Siang Hill, 3rd Floor, Singapore, 069786, SG; 8 Jalan Kerinchi, Unit B12, Level 1, Menara BT, Tower 3, Kuala Lumpur, Federal Territory of Kuala Lumpur 59200, MY; Jalan Dr Ide Anak Agung Gde Agung, CoHive 101, #9-21/22, Setiabudi, Jakarta 12950, ID; 571 Sukhumvit Road, RSU Tower, Bangkok, 10110, TH

Geographic Context:

• Indonesia is the largest economy in Southeast Asia and has a growing digital market
• The role requires a strong understanding of the Indonesian market and audience behaviors
• The company has offices in major cities across Southeast Asia, providing opportunities for regional collaboration

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The work environment for this role is primarily remote, with the option to work from one of the company's offices in the region. The role requires a strong understanding of the Indonesian market and audience behaviors.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Integrated Marketing & Communications team
• Final interview with the company's founders

Key Assessment Areas:

• Content strategy and planning skills
• Collaboration and communication skills
• Data-driven decision-making skills
• Understanding of the Indonesian market and audience behaviors

Application Tips:

• Tailor your application to highlight your experience in content strategy and social media, with a focus on the Indonesian market
• Include a portfolio of your work that demonstrates your ability to create strategic content frameworks and align messaging across platforms
• Prepare for interview questions that focus on your understanding of the Indonesian market, audience behaviors, and data-driven decision-making

ATS Keywords: Content Strategy, Social Media Strategy, Communications, Project Management, Data Analysis, Research, Paid Social Media Advertising, Brand Awareness, Written Communication, Verbal Communication, Audience Insights, Content Trends, Time Management, Organizational Skills, Creative Storytelling, Channel Strategy

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates who have a strong background in content strategy and social media, with a proven track record of success in a freelance or agency environment.

🛠️ Tools & Technologies

• Meta Business Manager
• Google Analytics
• Hootsuite or Buffer
• Other relevant content creation and project management tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Integrated thinking and storytelling that drives impact
• Collaboration and growth
• Exposure to regional work and a diverse range of clients and industries

Work Style:

• Independent and self-motivated
• Strong collaboration and communication skills
• Data-driven decision-making

Self-Assessment Questions:

• Do you have a strong understanding of the Indonesian market and audience behaviors?
• Are you comfortable working independently and managing your own workflow?
• Do you have excellent written and verbal communication skills, with the ability to collaborate effectively with internal stakeholders?

ASSUMPTION: Candidates for this role should be highly self-motivated and independent, with strong collaboration and communication skills, and a deep understanding of the Indonesian market and audience behaviors.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a remote work environment
• Keeping up with the latest trends and algorithm changes in social media platforms
• Adapting to the unique cultural and linguistic nuances of the Indonesian market
• Balancing the demands of client objectives with creative storytelling and audience engagement

ASSUMPTION: The potential challenges for this role are primarily related to the demands of remote work, the fast-paced nature of social media, and the unique cultural and linguistic nuances of the Indonesian market.

📈 Similar Roles Comparison

• This role is similar to other content strategist or social media manager positions, but with a focus on freelance work and regional exposure
• The role requires a strong understanding of the Indonesian market and audience behaviors, with a focus on data-driven decision-making and creative storytelling
• This role offers significant growth opportunities for the right candidate, with the potential to build skills and gain experience working with a diverse range of clients and industries

ASSUMPTION: This role is similar to other content strategist or social media manager positions, but with a unique focus on freelance work, regional exposure, and the Indonesian market.

📝 Sample Projects

• Developing a strategic content framework for a regional campaign across social and digital platforms
• Collaborating with internal teams to align messaging, formats, and publishing cadence for a client launch event
• Monitoring content performance and providing data-informed recommendations to optimize engagement and impact for a long-term client

ASSUMPTION: The specific projects required for this role may vary depending on the candidate's experience and the company's needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a freelance content strategist in this role?
• How does the company support freelancers in managing their own workflow and priorities?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach regional collaboration and knowledge-sharing across its offices in Southeast Asia?
• What opportunities are there for growth and development within the company?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and their understanding of the company's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in content strategy and social media, with a focus on the Indonesian market
• Prepare for interview questions that focus on your understanding of the Indonesian market, audience behaviors, and data-driven decision-making
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.