📌 Core Information
🔹 Job Title: Content Strategist - Hybrid
🔹 Company: Crown Equipment Corporation
🔹 Location: New Bremen, Ohio, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing content strategies that support the complete content lifecycle
- Conducting stakeholder interviews to gather insights and inform content creation
- Participating in content analysis, inventories, and audits to ensure alignment with global content practices and standards
- Creating style guides, training videos, and other reference documentation for content authors
- Assisting in the configuration and enhancements of content management software tools
ASSUMPTION: This role requires a strong understanding of content strategy principles and experience working with global teams to ensure content consistency and quality.
📋 Key Responsibilities
✅ Conduct stakeholder interviews to help develop content and collateral strategies that support the complete content lifecycle
✅ Participate in content analysis, inventories, and audits to ensure alignment with global content practices and standards
✅ Create style guides, training videos, and other reference documentation for content authors to ensure a common Company voice
✅ Assist in the on-going configuration and enhancements to the content management software tools
✅ Update and create internal department process guides, system release notes, and software documentation
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with stakeholders and create clear, concise, and engaging content.
🎯 Required Qualifications
Education: Bachelor's degree in Technical Communications, Information Science, Information Management, or a related field
Experience: 2-4 years of related experience
Required Skills:
- Proven experience in content strategy and development
- Strong communication and interpersonal skills
- Ability to work independently and in a team environment
- Proficiency in content management software tools
Preferred Skills:
- Skilled in visual and written information development
- Experience in authoring structured content for a global market
ASSUMPTION: Candidates with experience in the material handling or logistics industry may have an advantage in understanding the company's products and services.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Content Strategist role with 2-5 years of experience in the United States)
Benefits:
- Health, Dental, Vision, and Prescription Drug Plan
- Flexible Benefits Plan
- 401K Retirement Savings Plan
- Life and Disability Benefits
- Paid Parental Leave
- Paid Holidays and Vacation
- Tuition Reimbursement
Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Crown Equipment Corporation is a leading innovator in world-class forklift and material handling equipment and technology, operating in the Truck Transportation industry
Company Size: 10,001+ employees (Large enterprise)
Founded: 1945
Company Description:
- Crown is one of the world’s largest material handling companies, offering a broad range of forklifts, as well as automation and fleet management technologies
- Headquartered in New Bremen, Ohio, Crown seeks to provide customers with forward thinking and innovative solutions designed to improve performance and lower operating costs
- Crown's award-winning line of lift trucks maintains a reputation for advanced product design, engineering, and integrated manufacturing processes
Company Specialties:
- Forklifts
- Lift Trucks
- Material Handling
- Supply Chain
- Logistics
- Manufacturing
- Warehousing
- Fleet Management
Company Website: www.crown.com
ASSUMPTION: Crown Equipment Corporation's extensive experience and large size provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report to the Manager of Content Strategy or a similar position
Work Arrangement: Hybrid (2-3 days on-site, remainder remote)
Growth Opportunities:
- Potential advancement to Senior Content Strategist or Manager of Content Strategy roles
- Expansion of responsibilities to include management of junior content strategists or content authors
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on a wide range of content projects and initiatives.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): New Bremen, Ohio, United States
Geographic Context:
- New Bremen is a small city in Ohio with a population of approximately 3,000 people
- The area offers a mix of urban and rural living, with easy access to larger cities such as Dayton and Columbus
- New Bremen is located in the Eastern Time Zone
Work Schedule: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement provides a balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the Director of Marketing or a similar position
Key Assessment Areas:
- Content strategy and development skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy and development experience
- Provide examples of your work, such as style guides, content audits, or training videos
- Be prepared to discuss your approach to content strategy and how you've applied it in previous roles
ATS Keywords: Content Strategy, Stakeholder Interviews, Content Analysis, Style Guides, Training Videos, Content Management Software, Process Guides, Software Documentation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's content strategy and development skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Content management software (e.g., Adobe Experience Manager, Sitecore, or similar)
- Project management tools (e.g., Asana, Jira, or similar)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Design tools (e.g., Adobe Creative Suite, Sketch, or similar)
ASSUMPTION: The specific content management software tools used by Crown Equipment Corporation may vary, and candidates should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Quality
- Customer Focus
- Innovation
- Respect
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to feedback and change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you results-driven and focused on continuous improvement?
- Are you adaptable and open to feedback and change?
ASSUMPTION: Candidates who are a strong cultural fit with Crown Equipment Corporation will demonstrate a commitment to the company's values and a willingness to collaborate and adapt in a dynamic work environment.
⚠️ Potential Challenges
- Working with global teams to ensure content consistency and quality
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to new tools and technologies as needed
- Balancing on-site and remote work responsibilities in a hybrid work arrangement
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, organization, and adaptability.
📈 Similar Roles Comparison
- Content Strategist roles at other companies may have a stronger focus on digital content or marketing campaigns
- Candidates with experience in the material handling or logistics industry may find the content focus at Crown Equipment Corporation to be more specialized
- Career paths for Content Strategists can vary depending on the industry and company size, with opportunities for advancement to management or specialized roles
ASSUMPTION: The Content Strategist role at Crown Equipment Corporation offers a unique opportunity to work on a wide range of content projects and initiatives within a large, established company.
📝 Sample Projects
- Developing a style guide for content authors to ensure a consistent brand voice across all materials
- Conducting a content audit to identify gaps and opportunities for improvement in the company's content library
- Creating training videos to educate content authors on best practices for creating and managing content
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of content strategy and development work that may be required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader content strategy for the company?
- How does Crown Equipment Corporation support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for hybrid work arrangements?
- How does the company measure the success of its content strategy and development efforts?
- What are the biggest challenges facing the content team in the coming year, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and provides an opportunity to gain a deeper understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy and development experience
- Provide examples of your work, such as style guides, content audits, or training videos
- Prepare for your interview by researching the company and practicing your responses to common interview questions
- Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
