📌 Core Information
🔹 Job Title: Content Strategist, India (Contract)
🔹 Company: Reddit
🔹 Location: Remote - India
🔹 Job Type: Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies for Reddit's Indian communities
- Creating engaging content and managing community engagement across social media platforms
- Analyzing performance metrics and optimizing content based on insights and trends
- Collaborating with cross-functional teams to ensure content aligns with Reddit's global strategy
- Staying informed about local trends and culture in India to create relevant and authentic content
ASSUMPTION: This role requires a strong understanding of Reddit's platform, subreddit dynamics, and community engagement. It also demands a deep understanding of local trends and culture in India to create tailored, relevant content.
📋 Key Responsibilities
✅ Plan and execute content calendars, create and publish engaging posts across social media platforms, and manage community engagement.
✅ Track social media performance metrics, optimize content based on insights, and stay on top of platform trends and best practices.
✅ Create tailored local content seeding strategy, identifying target subreddits, engagement tactics, and community dynamics.
✅ Curate and create compelling content, adapting it for diverse communities while maintaining authenticity.
✅ Engage with local Reddit communities, strategically seeding content to drive organic growth and meaningful interactions.
✅ Stay informed about trending topics, discussions, and emerging trends within your market and ensure they are well-represented on the platform.
✅ Analyze the performance of content seeding efforts. Provide data-driven insights and recommendations to optimize strategies for greater impact.
ASSUMPTION: This role involves a high degree of creativity, strategic thinking, and analytical skills. It requires the ability to adapt content to diverse communities while maintaining authenticity and relevance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-5 years of experience as a successful content creator/curator on social media platforms, with a strong focus on Reddit
Required Skills:
- Expertise in content creation and curation for various platforms, including Reddit
- Strong writing skills and platform fluency (Reddit moderator experience is a plus)
- Deep understanding of Reddit's platform, subreddit dynamics, and community engagement
- Deep understanding of local trends and culture in India
- Expertise in crafting content that resonates with diverse Reddit communities across text, image, and video
- Reddit user and active contributor
- Fluent in English, Hindi (Additional languages are a plus)
Preferred Skills:
- Experience with data analysis tools and social media analytics
- Knowledge of SEO best practices
- Experience working with cross-functional teams
ASSUMPTION: While not explicitly stated, experience with content creation on other social media platforms (like Instagram, Facebook, Twitter, or YouTube) would be beneficial but not required, as the role focuses heavily on Reddit.
💰 Compensation & Benefits
Salary Range: INR 800,000 - 1,200,000 per year (Estimated based on industry standards for a contract role with 2-5 years of experience in India)
Benefits:
- Flexible working hours
- Opportunity to work remotely
- Potential for career growth within Reddit
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is an estimate based on industry standards for contract roles in India. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Social Networking Platforms
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Reddit is a social networking platform that brings communities together based on shared interests
- It's known for its open and authentic conversations, with over 100,000 active communities and approximately 101M daily active unique visitors
- Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in its job application procedures
Company Specialties:
- Software Engineering
- Full-Stack Engineering
- Frontend Engineering
- Backend Engineering
- Social Media
- Data Science
- Mobile Apps
- Online Advertising
Company Website: redditinc.com
ASSUMPTION: Reddit's large user base and diverse communities make it an attractive platform for content strategists looking to reach a wide audience.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role may report to the Global Content Strategy team or a similar team within Reddit
Work Arrangement: Remote OK, with the ability to work flexible hours
Growth Opportunities:
- Potential for career growth within Reddit's content strategy team
- Opportunity to gain experience working on a global social networking platform
- Chance to develop skills in content creation, community engagement, and data analysis
ASSUMPTION: This role offers growth opportunities within Reddit, as well as the chance to gain experience working on a global platform with a large user base.
🌍 Location & Work Environment
Office Type: Remote (No physical office required)
Office Location(s): N/A (Remote position)
Geographic Context:
- India is the second-most populous country in the world, with a diverse range of cultures, languages, and interests
- This role requires a deep understanding of local trends and culture in India to create relevant and authentic content
- The remote nature of the role allows for flexibility in working hours and location
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote nature of this role allows for a high degree of flexibility in working hours and location, making it an attractive option for candidates seeking a flexible work arrangement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study presentation
- Final interview with the team
Key Assessment Areas:
- Content creation and curation skills
- Understanding of Reddit's platform and subreddit dynamics
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Reddit's values
Application Tips:
- Highlight your experience with content creation on Reddit and other social media platforms
- Demonstrate your understanding of local trends and culture in India
- Showcase your ability to create engaging and authentic content for diverse communities
- Prepare for questions about your approach to data analysis and optimization
ATS Keywords: Content Strategy, Content Creation, Reddit, Social Media, Community Engagement, Data Analysis, Local Trends, India
ASSUMPTION: The application process for this role may involve a technical assessment or case study presentation to evaluate the candidate's content creation and data analysis skills.
🛠️ Tools & Technologies
- Reddit's platform (including Reddit Insights for analytics)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
- Content creation tools (e.g., Canva, Adobe Creative Suite, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Open and authentic communication
- Community-driven decision-making
- Continuous learning and improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a deep understanding of local trends and culture in India?
- Are you comfortable working remotely and managing your own time?
- Can you create engaging and authentic content for diverse communities on Reddit?
ASSUMPTION: Candidates who are comfortable working remotely, have a strong understanding of local trends and culture in India, and can create engaging and authentic content for diverse communities on Reddit are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple content creation and engagement tasks simultaneously
- Keeping up with the fast-paced and ever-changing nature of social media trends
- Adapting content to diverse communities while maintaining authenticity
- Working remotely and managing time effectively
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a deep understanding of Reddit's platform and local trends in India.
📈 Similar Roles Comparison
- This role focuses specifically on content strategy and creation for Reddit's Indian communities, whereas similar roles may focus on other regions or platforms
- Unlike some social media roles, this position requires a deep understanding of Reddit's platform and subreddit dynamics
- Career progression in this role may involve moving into a global content strategy role or a similar position within Reddit
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, due to its focus on Reddit's platform and Indian communities.
📝 Sample Projects
- Developing a content strategy for a new subreddit focused on a specific Indian interest or hobby
- Creating a series of engaging posts that drive organic growth and meaningful interactions within an existing subreddit
- Analyzing the performance of content seeding efforts and providing data-driven insights to optimize strategies for greater impact
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including content creation, community engagement, and data analysis.
❓ Key Questions to Ask During Interview
- How does this role fit into Reddit's global content strategy?
- What are the most successful content strategies for Reddit's Indian communities?
- How does the team approach data analysis and optimization for content performance?
- What opportunities are there for career growth within Reddit's content strategy team?
- How does the team collaborate and communicate to ensure content aligns with Reddit's global strategy?
ASSUMPTION: These questions demonstrate a strong understanding of the role's requirements and an interest in Reddit's global content strategy and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with content creation on Reddit and other social media platforms
- Prepare a portfolio or examples of your content creation work, if applicable
- Follow up with the hiring manager after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
