📌 Core Information
🔹 Job Title: Content Strategist, Lifecycle Marketing
🔹 Company: Dotdash Meredith
🔹 Location: New York, NY - 225 Liberty Street (Hybrid: 3 days in-office)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing campaigns
- Writing engaging copy and owning the content strategy for the recipe newsletter
- Collaborating with cross-functional teams to ensure a consistent brand voice
- Analyzing campaign performance and user behavior to optimize lifecycle programs
- Staying up-to-date with lifecycle marketing trends and best practices
ASSUMPTION: This role requires a strong background in content creation, project management, and data-driven decision making. Familiarity with lifecycle marketing and the food industry is a plus.
📋 Key Responsibilities
✅ Write engaging, action-oriented copy for lifecycle campaigns, including onboarding flows, win-back emails, and acquisition campaigns
✅ Own the content strategy of the recipe newsletter, leveraging data-driven insights and trending topics in the food space
✅ Assist in planning, executing, and optimizing lifecycle marketing campaigns across email and browser
✅ Coordinate campaign timelines, deliverables, and workflows to keep projects organized and on track
✅ Support and execute A/B and multivariate testing to refine messaging across lifecycle touchpoints
✅ Monitor campaign performance and user behavior to optimize lifecycle programs and LTV
✅ Stay on top of lifecycle marketing trends and best practices to ensure MyRecipes stays ahead of the curve
✅ Work closely with teams across the organization to tell a cohesive story across every lifecycle marketing touchpoint and ensure a consistent brand voice
ASSUMPTION: This role requires strong writing, editing, and storytelling skills, as well as the ability to adapt to brand voice and audience needs.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 3+ years in a relevant field
Required Skills:
- Excellent writing, editing, and storytelling skills
- Strong organizational and project management skills
- Collaborative, receptive to feedback, and eager to contribute to a fast-moving team
- Passion for food and digital innovation
Preferred Skills:
- Experience with lifecycle marketing and email marketing campaigns
- Familiarity with A/B testing and data analysis
- Knowledge of the food industry and trends
ASSUMPTION: Candidates with a strong background in content creation, project management, and data-driven decision making will excel in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $85,000 (New York)
Benefits:
- Medical, dental, vision, and prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance and accidental death & dismemberment
- Supplemental life insurance and accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- 401K savings plan with company match
- 10-12 paid holidays annually
- Generous paid parental leave
- Voluntary benefits (pet insurance, accident, critical and hospital indemnity health insurance coverage)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on market research for similar roles in the New York area. Benefits are subject to change and may vary depending on the specific nature of employment and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Dotdash Meredith is a leading digital and print publisher, with over 40 iconic and fast-growing brands that reach nearly 200 million people every month. Their brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living, and more.
Company Size: Dotdash Meredith has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Dotdash Meredith was founded in 2017, following the merger of Dotdash and Meredith Corporation.
Company Description:
- Dotdash Meredith is America’s largest digital and print publisher, offering a wide range of content across various verticals
- The company is committed to providing high-quality, intent-driven content to help consumers make decisions, take action, and find inspiration
- Dotdash Meredith is based in New York City and is an operating business of IAC (NASDAQ: IAC)
Company Specialties:
- Content creation and distribution across digital and print platforms
- Brand development and management
- Audience growth and engagement strategies
- Data-driven decision making and optimization
Company Website: dotdashmeredith.com
ASSUMPTION: Dotdash Meredith's large portfolio of brands and mid-sized company structure offer applicants a diverse range of opportunities and a collaborative work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in content creation, marketing, or a related field.
Reporting Structure: The Content Strategist, Lifecycle Marketing, will report directly to the Associate Director of Lifecycle Marketing.
Work Arrangement: This is a hybrid role, requiring employees to be in the office 3 days a week. The office locations are New York, NY - 225 Liberty Street and Des Moines, IA - 1716 Locust Street.
Growth Opportunities:
- Progression into senior content strategy roles or management positions
- Expansion into other brands or verticals within Dotdash Meredith
- Development of skills in data analysis, campaign optimization, and team leadership
ASSUMPTION: This role offers strong potential for career growth and skill development within Dotdash Meredith's extensive portfolio of brands.
🌍 Location & Work Environment
Office Type: Dotdash Meredith's offices are modern, collaborative spaces designed to foster creativity and productivity.
Office Location(s): New York, NY - 225 Liberty Street and Des Moines, IA - 1716 Locust Street
Geographic Context:
- New York, NY: A bustling city with a vibrant food scene, rich cultural experiences, and ample professional opportunities
- Des Moines, IA: A growing city with a lower cost of living, a strong job market, and a tight-knit community
Work Schedule: Full-time (40 hours/week), with flexible hours and unlimited PTO.
ASSUMPTION: The hybrid work arrangement and flexible work schedule provide applicants with a healthy work-life balance, while the office locations offer diverse cultural and professional experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and a team member
- Final interview with the director or another senior team member
Key Assessment Areas:
- Writing and editing skills
- Project management and organizational skills
- Collaboration and communication skills
- Understanding of lifecycle marketing and data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Provide specific examples of your writing and project management skills
- Demonstrate your passion for food and digital innovation
ATS Keywords: lifecycle marketing, content strategy, copywriting, email marketing, campaign execution, A/B testing, user engagement, retention strategies, data-driven insights, brand voice, collaboration, project management
ASSUMPTION: Applicants should tailor their application materials to demonstrate their strong writing, organizational, and collaborative skills, as well as their understanding of lifecycle marketing and data-driven decision making.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
- Project management tools (e.g., Asana, Trello, JIRA)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for applicants.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive to deliver high-quality, intent-driven content that meets the needs of our audience
- Collaboration: We foster a collaborative work environment that values diverse perspectives and teamwork
- Innovation: We embrace change and continuously seek new ways to improve our content and platforms
Work Style:
- Data-driven: We make decisions based on data and analytics to optimize our content and campaigns
- Agile: We operate in a fast-paced, dynamic environment that requires adaptability and flexibility
- Creative: We encourage creativity and innovation in our content and approach to work
Self-Assessment Questions:
- How do you ensure that your writing aligns with the brand voice and audience needs?
- Can you describe a time when you successfully managed a project with multiple stakeholders and tight deadlines?
- How do you stay up-to-date with trends and best practices in lifecycle marketing and content strategy?
ASSUMPTION: Applicants should assess their fit with Dotdash Meredith's company values and work style, and be prepared to discuss their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams
- Staying up-to-date with trends and best practices in lifecycle marketing and content strategy
ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Compared to other content strategist roles, this position places a greater emphasis on lifecycle marketing and campaign execution
- Within Dotdash Meredith, this role offers opportunities for growth and collaboration across the company's extensive portfolio of brands
- Career progression may involve moving into senior content strategy roles or management positions within Dotdash Meredith or other organizations
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a successful onboarding email campaign for new users
- Optimizing win-back email campaigns to re-engage inactive users and improve retention rates
- Analyzing user behavior and campaign performance data to inform content strategy and improve LTV
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Lifecycle Marketing team?
- How does Dotdash Meredith support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic environment, and how does Dotdash Meredith help its employees navigate these challenges?
- How does Dotdash Meredith approach collaboration and communication across its various brands and verticals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the key responsibilities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, including specific examples of your writing and project management skills
- Prepare a portfolio or examples of your writing and project management skills, if applicable
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
