📌 Core Information
🔹 Job Title: Content Strategist, SEO - 12 month FTC
🔹 Company: Expedia Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (onsite and remote work)
🚀 Job Overview
Key aspects of this role include:
- Collaborating across multiple teams to create and deliver aligned marketing strategies for Expedia Group brands.
- Defining content that helps travelers make decisions and is successful in search engine environments.
- Supervising content creation, coordinating with partners, and publishing engaging and optimized content.
- Supporting the SEO content strategy and conducting regular SEO audits to identify improvement opportunities.
- Staying updated on industry trends, search engine algorithms, and best practices to inform content strategies.
ASSUMPTION: This role requires a strong understanding of SEO principles and experience in content strategy or digital content management.
📋 Key Responsibilities
✅ Supervise content creation by drafting content briefs, coordinating with partners, and publishing engaging and optimized content.
✅ Adopt and create content guidelines, participate in feedback loops, and edit content to shape high-quality and impactful content products.
✅ Support content quality governance and SEO impact of high priority and time-sensitive content initiatives, including GenAI-generated content and its distribution.
✅ Perform SEO and content research, including competitor analyses, keyword research, gap analysis, and content ideation to present growth opportunities.
✅ Support the team's data-driven framework, coordinate testing, and analyze performance to inform decisions.
✅ Collaborate with the content team and the wider SEO team to develop and roll out smart content solutions in line with comprehensive SEO strategies.
✅ Conduct regular SEO audits to identify opportunities for improvement and implement necessary changes.
✅ Effectively communicate with teams inside and outside of SEO on shared goals.
✅ Stay updated on industry trends, search engine algorithms, and best practices to inform content strategies.
✅ Share ideas and feedback to improve processes, strategies, and execution.
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Degree or equivalent experience in a relevant field (Communications, Journalism, Marketing, etc.)
Experience: 2 years of experience in SEO, digital content management, or content strategy
Required Skills:
- Excellent communication skills
- Experience in authoring or editing content for landing pages with a keen eye for detail
- Experience performing keyword research using SEO tools
- Experience working with Content Management Systems
- Outstanding organizational and project management abilities
- Good understanding of the principles behind organic search optimization
Preferred Skills:
- Interest in SEO and landing page content strategy
- Experience and/or interest working with Large Language Models/GenAI
- Passion for content, new technology, and digital trends
ASSUMPTION: Candidates with experience in global content creation or localization may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (based on industry standards for a mid-level SEO content strategist in London)
Benefits:
- Travel Perks
- Generous Time-Off
- Parental Leave
- Flexible Work Model
- Career Development Resources
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the online travel industry, powering global travel for everyone, everywhere.
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1996 (as a division of Microsoft, became independent in 2001)
Company Description:
- Expedia Group brands power global travel for everyone, everywhere.
- Their mission is to create transformative tech that enables unforgettable experiences for all travelers.
- They create groundbreaking solutions for their partners and foster an open culture where everyone belongs.
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group is a large, established company with a global presence and a focus on innovation and technology.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Senior Manager, SEO Content Strategy, EMEA
Work Arrangement: Hybrid (onsite and remote work with a flexible work model)
Growth Opportunities:
- Potential career progression into senior roles within the SEO or content teams
- Broad exposure to various teams and brands within Expedia Group
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with on-site amenities
Office Location(s): 407 St John Street, London, England EC1V 4RW, GB
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse communities, and excellent connectivity to international destinations.
- The office is located in the Clerkenwell district, close to public transportation links and various amenities.
- The area is known for its creative and tech industries, offering a dynamic work environment.
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The London office provides a modern, collaborative work environment with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the SEO team and other stakeholders
- Final round interview with the Senior Manager, SEO Content Strategy, EMEA
Key Assessment Areas:
- SEO knowledge and experience
- Content strategy and creation skills
- Project management and organizational abilities
- Communication and collaboration skills
- Alignment with Expedia Group's values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant SEO and content strategy experience and skills.
- Demonstrate your understanding of Expedia Group's business and the role's requirements in your application materials.
- Prepare for behavioral and technical interview questions focused on SEO, content strategy, and project management.
ATS Keywords: SEO, content strategy, digital content management, keyword research, content management systems, project management, communication, data analysis, content creation, editing, competitor analysis, content ideation, SEO audits, industry trends, Large Language Models, GenAI
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to demonstrate their fit for the position.
🛠️ Tools & Technologies
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Google Analytics)
- Content Management Systems (e.g., Adobe Experience Manager, WordPress, Contentful)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, Slack)
- Large Language Models and GenAI tools (e.g., ChatGPT, Bard, Copilot)
ASSUMPTION: Familiarity with relevant SEO tools, content management systems, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We are one global team
- We are bold and rigorous
- We bring everything we do to life with our hands
- We love to learn, grow & inspire each other
- We make it easy for everyone to travel
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Agile and adaptable approach to work
- Strong focus on customer experience and user-centered design
- Open and inclusive work environment
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to create impactful content?
- Can you describe a time when you had to adapt your content strategy based on changing SEO trends or algorithms?
- How do you balance the need for data-driven decision-making with creative content creation?
ASSUMPTION: Candidates should assess their fit with Expedia Group's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Balancing the need for SEO optimization with creating engaging and user-focused content
- Keeping up with the latest SEO trends, algorithms, and best practices
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and work effectively in a remote or hybrid work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior SEO Content Strategist or SEO Content Manager position but with a focus on a 12-month fixed-term contract.
- Industry-specific context: The online travel industry is competitive and dynamic, with a strong focus on SEO and content strategy to drive organic traffic and conversions.
- Career path comparison: This role can serve as a stepping stone to more senior SEO or content strategy positions within Expedia Group or other large organizations.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it fits with their long-term career goals.
📝 Sample Projects
- Developing and implementing a comprehensive SEO content strategy for a new Expedia Group brand launch
- Conducting a competitive analysis and gap analysis to inform content ideation and optimization for high-priority landing pages
- Collaborating with the SEO team to roll out smart content solutions, such as programmatic content, Large Language Models, and handwritten content
ASSUMPTION: These sample projects illustrate the types of initiatives the Content Strategist, SEO may work on, focusing on SEO content strategy, research, and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the SEO Content Strategy team and how this role fits into it?
- How does Expedia Group support the professional development and growth of its employees, particularly in SEO and content strategy roles?
- What are the most significant SEO trends and challenges currently facing Expedia Group, and how does this role address them?
- How does Expedia Group approach collaboration and communication between remote and on-site team members?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you assess the fit between your career goals and the organization's expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant SEO and content strategy experience and skills
- Prepare for behavioral and technical interview questions focused on SEO, content strategy, and project management
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
