A

Content Strategy Analyst, Apple TV+

Apple
Full-time
On-site
Culver City, California, United States
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Content Strategy Analyst, Apple TV+

πŸ”Ή Company: Apple

πŸ”Ή Location: Culver City, California, United States

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Media and Entertainment

πŸ”Ή Date Posted: June 26, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Prioritizing and optimizing Apple TV+’s original content across subscriber acquisition, engagement, and retention efforts.
  • Building cross-functional frameworks, metrics, and quantitative approaches to evaluate content performance.
  • Quantifying the lift in media optimization and advocating for individual content success while keeping in mind overall service growth.
  • Analyzing content performance using third-party data tools and identifying growth opportunities.
  • Surfacing viewership trends to support strategic decision-making and staying updated on industry trends.

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a passion for television and movie content. The ideal candidate will be comfortable working with data tools like SQL, Excel, and Tableau, and have a proven track record in the media and entertainment industry.

πŸ“‹ Key Responsibilities

βœ… Conduct in-depth analytics to inform scheduling decisions, launch strategies, and programming for key partners.

βœ… Analyze content performance using third-party data tools (e.g., Nielsen) to identify growth opportunities and optimize efficiency.

βœ… Proactively surface viewership trends to support strategic decision-making.

βœ… Build expertise in industry trends and competitive performance, translating insights into actionable recommendations.

ASSUMPTION: This role involves a significant amount of data analysis and interpretation. The ideal candidate will be comfortable working with large datasets and drawing insights from them to drive business decisions.

🎯 Required Qualifications

Education: Bachelor’s degree in a relevant field (e.g., Analytics, Data Science)

Experience: Minimum of 5 years of hands-on analytical experience, with a focus on deriving strategic insights. Minimum of 3 years of experience in the media and entertainment industry (streaming preferred). Minimum of 3 years experience working with Nielsen data tools.

Required Skills:

  • Proficiency in SQL, Excel, and Tableau
  • Strong communication skills and comfort presenting complex data
  • Ability to tell a story with data both verbally and visually
  • Problem-solving skills and ability to work with ambiguous problems

Preferred Skills:

  • Masters Degree or higher in a relevant field (e.g., Analytics, Data Science)
  • Experience with additional data tools and programming languages

ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience will also be considered. Familiarity with additional data tools and programming languages can be an asset but is not required.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $180,000 per year. This range is based on industry standards for similar roles, experience levels, and locations. Apple is known for offering competitive salaries and comprehensive benefits packages.

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off and holidays
  • Employee discounts on Apple products
  • On-site cafeterias and fitness centers

Working Hours: Full-time, typically 40 hours per week. Apple offers flexible working hours and remote work options for some roles, but this role is on-site.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal equity. Benefits are subject to change and may vary by location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Apple operates in the technology and consumer electronics industry, with a strong focus on innovation, design, and user experience. The company is known for its high-quality products and services, including the iPhone, iPad, Mac, Apple Watch, and Apple TV+.

Company Size: Apple is a large corporation with over 200,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company has since grown into a global leader in technology and innovation.

Company Description:

  • Apple is committed to bringing the best user experience to its customers through innovative hardware, software, and services.
  • The company prioritizes privacy, security, and accessibility in its products and services.
  • Apple is known for its strong brand and commitment to sustainability and social responsibility.

Company Specialties:

  • Consumer electronics manufacturing
  • Software development
  • Streaming services
  • Retail and online sales

Company Website: apple.com

ASSUMPTION: Apple's large size and diverse product offerings provide numerous opportunities for career growth and development. The company's strong brand and commitment to innovation make it an attractive employer for many job seekers.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in data analysis and the media and entertainment industry.

Reporting Structure: The Content Strategy Analyst, Apple TV+ will report directly to the Content Analytics Lead and work closely with cross-functional teams, including content partners, marketing, and product teams.

Work Arrangement: This role is on-site, with the possibility of occasional remote work. Apple offers flexible working arrangements for some roles, but this role requires regular on-site presence.

Growth Opportunities:

  • Career progression within the content analytics team or related departments
  • Expanding skills and expertise through working on diverse projects and teams
  • Opportunities to work on high-profile content and collaborate with industry leaders

ASSUMPTION: Apple's large size and diverse product offerings provide numerous opportunities for career growth and development. The company's strong brand and commitment to innovation make it an attractive employer for many job seekers.

🌍 Location & Work Environment

Office Type: Apple's headquarters in Cupertino, California, is a state-of-the-art campus designed to foster collaboration and innovation. The Culver City office, where this role is based, is a creative workspace that supports Apple's content production and distribution efforts.

Office Location(s): Culver City, California, United States

Geographic Context:

  • Culver City is located in the Los Angeles metropolitan area, offering a diverse range of cultural, recreational, and dining options.
  • The area is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters.
  • Culver City is home to a thriving film and television industry, providing ample opportunities for networking and collaboration.

Work Schedule: Full-time, typically 40 hours per week. Apple offers flexible working hours and remote work options for some roles, but this role is on-site with a standard workweek.

ASSUMPTION: The Culver City office provides a creative and collaborative work environment, with easy access to the vibrant Los Angeles entertainment industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a hiring manager
  • On-site interview with cross-functional teams
  • Final interview with the hiring manager or a senior leader

Key Assessment Areas:

  • Data analysis and interpretation skills
  • Communication and presentation skills
  • Industry knowledge and passion for content
  • Problem-solving skills and ability to work with ambiguous problems

Application Tips:

  • Tailor your resume to highlight your analytical skills, experience with data tools, and industry-specific experience.
  • Prepare a cover letter that demonstrates your passion for television and movie content and your ability to drive strategic insights.
  • Be ready to discuss your experience with Nielsen data tools and your understanding of industry trends and competitive performance.

ATS Keywords: Data analysis, strategic insights, content performance, viewership trends, industry trends, programming, scheduling decisions, launch strategies, data storytelling, problem-solving, SQL, Excel, Tableau, Nielsen data tools, media optimization, subscriber acquisition, engagement, retention

ASSUMPTION: Apple's application process is competitive, and candidates should be prepared to demonstrate their skills and experience through thoughtful responses to interview questions and relevant examples from their past experiences.

πŸ› οΈ Tools & Technologies

  • SQL
  • Excel
  • Tableau
  • Nielsen data tools
  • Additional data tools and programming languages (as needed)

ASSUMPTION: Familiarity with additional data tools and programming languages can be an asset but is not required. The ideal candidate will be comfortable learning new tools and technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Accessibility
  • Education
  • Environmental Stewardship
  • Inclusion and Diversity
  • Privacy
  • Quality
  • Sustainability
  • Thought Leadership
  • User Experience

Work Style:

  • Collaborative and cross-functional teams
  • Focus on innovation and continuous improvement
  • Data-driven decision-making
  • Strong commitment to customer experience and satisfaction

Self-Assessment Questions:

  • Do you share Apple's commitment to accessibility and user experience?
  • Are you comfortable working in a collaborative, cross-functional environment?
  • Do you have a strong passion for television and movie content and a desire to drive strategic insights?

ASSUMPTION: Apple values diversity, inclusion, and collaboration. Candidates should be prepared to demonstrate their alignment with the company's values and their ability to work effectively in a team environment.

⚠️ Potential Challenges

  • Working with large and complex datasets, requiring strong data analysis and interpretation skills
  • Balancing individual content success with overall service growth, requiring strategic thinking and prioritization
  • Keeping up with industry trends and competitive performance, requiring continuous learning and adaptation
  • Occasional on-call responsibilities, requiring flexibility and availability

ASSUMPTION: These challenges can be overcome with strong analytical skills, strategic thinking, and a commitment to continuous learning and improvement.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Content Analyst or Data Analyst role in the media and entertainment industry, but with a specific focus on Apple TV+ content strategy.
  • Unlike other content analytics roles, this position requires a strong understanding of Nielsen data tools and experience working with Nielsen data.
  • Career progression in this role could lead to senior content analytics roles or related positions within Apple's content distribution and marketing teams.

ASSUMPTION: This role is unique in its focus on Apple TV+ content strategy and requires specific skills and experience in the media and entertainment industry.

πŸ“ Sample Projects

  • Analyzing viewership data to inform content acquisition and scheduling decisions for key partners
  • Developing and implementing a framework for quantifying the lift in media optimization for Apple TV+ original content
  • Surfacing viewership trends and industry insights to support strategic decision-making and content strategy

ASSUMPTION: These projects are representative of the types of analyses and initiatives the Content Strategy Analyst, Apple TV+ may be involved in, but the specific projects will vary based on the team's priorities and the company's needs.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader content analytics organization?
  • How does this role support the overall growth and success of Apple TV+?
  • What are the most pressing challenges facing the content analytics team, and how can this role help address them?
  • How does Apple approach data privacy and security, particularly in the context of content analytics?
  • What opportunities are there for career growth and development within the content analytics team or related departments?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and preparation for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your analytical skills, experience with data tools, and industry-specific experience.
  • Prepare a cover letter that demonstrates your passion for television and movie content and your ability to drive strategic insights.
  • Be ready to discuss your experience with Nielsen data tools and your understanding of industry trends and competitive performance.
  • Follow up with the hiring manager or a member of the recruitment team one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.