📌 Core Information
🔹 Job Title: Content Team Lead for CRM (iGaming)
🔹 Company: RISK
🔹 Location: Yerevan, Armenia (Remote work available)
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers (iGaming)
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote work available
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CRM content strategies across multiple channels
- Optimizing content based on performance metrics
- Ensuring consistent brand voice across all CRM communication channels
- Collaborating with cross-functional teams to create effective communication
- Leading and managing a team of copywriters
ASSUMPTION: This role requires a strong background in iGaming and CRM content to effectively create and optimize content that resonates with players and drives engagement.
📋 Key Responsibilities
✅ Create and execute CRM content strategies across email, push, SMS, and in-app
✅ Optimize content using performance metrics (open rate, CTR, conversion, etc.)
✅ Ensure consistent brand voice across all CRM communication channels
✅ Collaborate with CRM marketers, analysts, designers, and product teams
✅ Build a library of templates and automated lifecycle campaigns
✅ Conduct A/B tests on subject lines, formats, and copy
✅ Monitor competitors and apply relevant best practices
✅ Lead and manage a team of copywriters (hiring, tasks, quality control)
ASSUMPTION: This role requires a balance of creative and analytical skills, as well as strong leadership abilities to manage a team and collaborate with various departments.
🎯 Required Qualifications
Education: Not specified, but relevant experience is crucial
Experience: Minimum 3 years of iGaming experience with a focus on CRM content
Required Skills:
- Strong knowledge of slots, live casino, bonus systems, and wagering mechanics
- Fluent in English (C1 level or higher)
- Hands-on experience with CRM platforms
- Excellent communication and analytical skills
- Experience working in cross-functional teams
- Creative mindset with a strong focus on performance and results
Preferred Skills:
- Experience in multi-brand casino environments with varied audiences
- Familiarity with gamification mechanics and player segmentation
- Collaboration experience with retention, VIP, and product marketing teams
- Understanding of compliance across regulated markets (MGA, Curacao, UKGC)
- Experience with copy localization and managing multilingual CRM content
- A/B testing experience with basic skills in Excel/Google Sheets
- Familiarity with dynamic content tools and real-time CRM personalization
- Interest in iGaming trends, player behavior psychology, and retention strategies
ASSUMPTION: While the job listing does not specify educational requirements, a relevant degree or equivalent experience in marketing, communications, or a related field would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content Team Lead role in iGaming, the estimated salary range is $60,000 - $90,000 USD per year. This estimate takes into account the required experience level and the company's size.
Benefits:
- Remote work
- Vacation: 20 working days
- Quarterly bonuses based on KPI
- Paid sick leave
- Learning Coverage
- Team Building programs
- Mental Health Programs
- Sport coverage
- Medical insurance
Working Hours: Full-time position with standard working hours, but flexibility may be available based on the remote work option.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific experience and qualifications. The benefits listed are based on the information provided in the job listing and may be subject to change or confirmation.
📌 Applicant Insights
🔍 Company Context
Industry: RISK is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. They operate in 10 countries, serving over 300,000 customers with a team of 500+ professionals across 20+ locations.
Company Size: RISK has 501-1,000 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and diverse teams.
Founded: While the founding date is not specified, RISK has established itself as a global player in the iGaming industry with a strong focus on innovation and market entry.
Company Description:
- RISK specializes in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics
- The company operates in a fast-paced and dynamic environment, requiring employees to be adaptable and proactive
- RISK fosters a culture of initiative and ownership, encouraging employees to take smart risks and drive innovation
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- Sustainable Development
Company Website: https://www.risk.inc/
ASSUMPTION: RISK's focus on innovation and market entry suggests that the company is growing rapidly and may offer opportunities for career advancement and professional development.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Content Team Lead for CRM will report directly to the CRM Manager and oversee a team of copywriters.
Work Arrangement: This role offers remote work, providing flexibility and the opportunity to work from various locations.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Content Team Lead to take on additional responsibilities or move into a more senior role
- RISK's focus on innovation and market entry may present opportunities for the Content Team Lead to work on special projects or expand their skillset
- The company's culture of initiative and ownership encourages employees to take on new challenges and drive their own career growth
ASSUMPTION: Given RISK's focus on growth and innovation, the Content Team Lead role may evolve over time, presenting new opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: RISK has multiple offices worldwide, but this role is available for remote work, allowing the Content Team Lead to work from various locations.
Office Location(s): Yerevan, Armenia (Remote work available)
Geographic Context:
- Yerevan, Armenia is the capital and largest city of Armenia, with a population of over 1 million people
- The city offers a mix of historical and modern attractions, as well as a vibrant cultural scene
- Armenia is known for its rich history, beautiful landscapes, and unique cuisine
Work Schedule: The Content Team Lead will work standard full-time hours, but the remote work option may offer some flexibility in scheduling.
ASSUMPTION: While the job listing does not specify the office location for this role, the remote work option allows the Content Team Lead to work from various locations, including Yerevan, Armenia, or other approved locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (content strategy and optimization exercise)
- Final interview with the CRM Manager and/or other team members
Key Assessment Areas:
- CRM content strategy and optimization skills
- Leadership and team management abilities
- Communication and collaboration skills
- Understanding of iGaming mechanics and player behavior
Application Tips:
- Highlight relevant iGaming and CRM content experience in your resume and cover letter
- Demonstrate your understanding of CRM content strategy and optimization in your application materials
- Showcase your leadership and team management skills through examples from previous roles
- Tailor your application to emphasize your fit with RISK's culture of initiative and ownership
ATS Keywords: CRM content strategy, iGaming, player behavior, A/B testing, team management, cross-functional collaboration, performance metrics, brand voice consistency
ASSUMPTION: The interview process for this role may include a technical assessment to evaluate the candidate's CRM content strategy and optimization skills. Applicants should be prepared to discuss their approach to CRM content and provide examples of their work.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, SendGrid, Campaign Monitor)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
ASSUMPTION: The specific CRM platform and other tools used by RISK may vary, and the successful candidate should be willing to learn and adapt to the company's technology stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Ownership
- Collaboration
- Integrity
- Accountability
Work Style:
- Proactive and initiative-driven
- Adaptable and flexible
- Collaborative and team-oriented
- Results-focused and performance-driven
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you are encouraged to take smart risks and drive innovation?
- Are you comfortable working in a cross-functional team and collaborating with various departments to create effective communication?
- Do you have a creative mindset with a strong focus on performance and results?
ASSUMPTION: RISK's culture of initiative and ownership requires employees to be proactive, adaptable, and results-driven. Applicants should assess their fit with this work style and company values before applying.
⚠️ Potential Challenges
- The fast-paced and dynamic environment may require the Content Team Lead to adapt quickly to changes and new priorities
- The role may involve managing a team with diverse backgrounds and skillsets, requiring strong leadership and communication skills
- The remote work option may present challenges in maintaining productivity and work-life balance
- The iGaming industry is subject to regulatory changes and compliance requirements, which may impact the Content Team Lead's work
ASSUMPTION: The successful candidate should be comfortable working in a fast-paced environment and be able to adapt to changes and new priorities. They should also have strong leadership and communication skills to manage a team effectively.
📈 Similar Roles Comparison
- This role is similar to a CRM Content Manager or Marketing Manager role in the iGaming industry, but with a focus on leading a team of copywriters and optimizing content based on performance metrics
- In comparison to other marketing roles, this position requires a strong understanding of iGaming mechanics and player behavior to create effective CRM content
- Career progression in this role may lead to senior marketing positions, such as CRM Marketing Director or Head of Marketing
ASSUMPTION: Applicants should compare this role to similar marketing positions in the iGaming industry to understand the unique requirements and opportunities for career growth.
📝 Sample Projects
- Developing and executing a CRM content strategy for a new iGaming brand launch
- Optimizing push notification content to improve open rates and engagement
- Creating and testing subject lines for email campaigns to maximize open rates and conversions
ASSUMPTION: The specific projects the Content Team Lead will work on will depend on the company's priorities and the team's needs. However, these examples provide an idea of the types of projects the successful candidate may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the Content Team Lead role fits within the organization?
- How does RISK support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does RISK approach A/B testing and optimization of CRM content?
- What is the company's approach to work-life balance, especially for remote employees?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture. Applicants should tailor their questions to the specific aspects of the role and company that are most important to them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant iGaming and CRM content experience
- Prepare for the technical assessment by brushing up on your CRM content strategy and optimization skills
- Research RISK's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
