📌 Core Information
🔹 Job Title: Content Team Lead for CRM (iGaming)
🔹 Company: RISK
🔹 Location: Yerevan, Armenia
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CRM content strategies across multiple channels
- Optimizing content based on performance metrics
- Ensuring consistent brand voice across all CRM communication channels
- Collaborating with cross-functional teams to create effective communication
- Leading and managing a team of copywriters
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on performance and results.
📋 Key Responsibilities
✅ Create and execute CRM content strategies across email, push, SMS, and in-app
✅ Optimize content using performance metrics (open rate, CTR, conversion, etc.)
✅ Ensure consistent brand voice across all CRM communication channels
✅ Collaborate with CRM marketers, analysts, designers, and product teams
✅ Build a library of templates and automated lifecycle campaigns
✅ Conduct A/B tests on subject lines, formats, and copy
✅ Monitor competitors and apply relevant best practices
✅ Lead and manage a team of copywriters (hiring, tasks, quality control)
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and team management.
🎯 Required Qualifications
Education: Not specified (Assumed: Bachelor's degree in a relevant field)
Experience: Minimum 3 years of iGaming experience with a focus on CRM content
Required Skills:
- Strong knowledge of slots, live casino, bonus systems, and wagering mechanics
- Fluent in English (C1 level or higher)
- Hands-on experience with CRM platforms
- Excellent communication and analytical skills
- Experience working in cross-functional teams
- Creative mindset with a strong focus on performance and results
Preferred Skills:
- Experience in multi-brand casino environments with varied audiences
- Familiarity with gamification mechanics and player segmentation
- Collaboration experience with retention, VIP, and product marketing teams
- Understanding of compliance across regulated markets (MGA, Curacao, UKGC)
- Experience with copy localization and managing multilingual CRM content
- A/B testing experience with basic skills in Excel/Google Sheets
- Familiarity with dynamic content tools and real-time CRM personalization
- Interest in iGaming trends, player behavior psychology, and retention strategies
ASSUMPTION: While not explicitly stated, a relevant degree and experience in iGaming or a related field are likely required for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Content Team Lead role in iGaming, the estimated salary range is $50,000 - $70,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Remote work
- 20 working days of vacation
- Quarterly bonuses based on KPI
- Paid sick leave
- Learning coverage
- Team building programs
- Mental health programs
- Sport coverage
- Medical insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Content Team Lead role in iGaming. The actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: RISK is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets.
Company Size: RISK has 500+ professionals in 20+ locations, operating in 10 countries, serving over 300,000 customers. This size allows for a dynamic and growing work environment.
Founded: While the founding date is not specified, RISK has established itself as a global player in the iGaming industry.
Company Description:
- RISK specializes in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics.
- The company operates in a global-scale with strong internal expertise, analytics, and data research.
- RISK is always pushing the boundaries, fostering innovation and growth in the entertainment markets.
Company Specialties:
- Sports Betting
- Live Sports Betting
- Online Betting
- Responsible Gaming
- Lifestyle
- Technology
- Online Gambling
- iGaming
- Sustainable Development
Company Website: www.risk.inc
ASSUMPTION: RISK's focus on innovation and growth in the iGaming industry makes it an attractive employer for those seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is a mid-level management position, requiring a balance of strategic planning and hands-on content creation.
Reporting Structure: The Content Team Lead will report directly to the CRM Manager and will be responsible for leading a team of copywriters.
Work Arrangement: This role is remote, allowing for flexibility and work-life balance.
Growth Opportunities:
- As RISK continues to grow, there may be opportunities for the Content Team Lead to take on more responsibilities or move into a management role.
- The iGaming industry is dynamic and ever-changing, presenting numerous opportunities for professional development and growth.
ASSUMPTION: Given RISK's focus on growth and innovation, there are likely numerous opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote (fully remote work arrangement)
Office Location(s): Yerevan, Armenia
Geographic Context:
- Yerevan is the capital and largest city of Armenia, with a population of over 1 million people.
- The city offers a mix of ancient history and modern amenities, providing a unique cultural experience.
- Armenia is known for its beautiful landscapes, rich history, and vibrant culture.
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate different time zones.
ASSUMPTION: While the role is remote, the work schedule may require some overlap with the team's working hours in different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- Final interview with the CRM Manager and/or other team members
Key Assessment Areas:
- Candidates' understanding of iGaming and CRM content strategies
- Candidates' ability to analyze and optimize content based on performance metrics
- Candidates' communication and leadership skills
- Candidates' cultural fit with RISK's values and work environment
Application Tips:
- Highlight relevant iGaming experience and CRM content strategies in your resume.
- Prepare examples of your content optimization strategies and results.
- Demonstrate your understanding of RISK's company culture and values in your cover letter.
- If applicable, provide examples of your team leadership and management skills.
ATS Keywords: CRM content strategy, performance metrics, brand voice consistency, team management, copywriting, A/B testing, competitor analysis, cross-functional collaboration, creative mindset, analytical skills, communication skills, iGaming knowledge, CRM platforms, player segmentation, compliance understanding, dynamic content tools
ASSUMPTION: RISK's application process may involve multiple rounds of interviews and assessments to ensure the best fit for the company and the candidate.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM)
- Email marketing tools (e.g., Mailchimp, SendGrid, Campaign Monitor)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Mixpanel, Hotjar)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role within the team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Integrity
- Customer-centricity
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional collaboration and teamwork
- Results-driven and performance-focused
- Adaptability and flexibility in a changing industry
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working in a remote, cross-functional team?
- Do you have a strong focus on performance and results?
- Are you adaptable and able to pivot quickly in response to changes?
ASSUMPTION: RISK values candidates who are innovative, collaborative, accountable, and customer-focused, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- The iGaming industry is dynamic and ever-changing, requiring adaptability and continuous learning.
- Working remotely may present challenges in terms of communication and time management.
- The role requires a balance of strategic planning, hands-on content creation, and team management, which can be challenging at times.
- The company operates in multiple time zones, which may require some flexibility in working hours.
ASSUMPTION: While there may be challenges, RISK offers a dynamic and innovative work environment with numerous opportunities for growth and development.
📈 Similar Roles Comparison
- Content Team Lead roles in other industries may have different focuses and requirements, such as B2B or B2C content creation.
- In the iGaming industry, Content Team Lead roles may vary depending on the company's size, focus, and target audience.
- Career paths for Content Team Leads may include moving into a management role, such as CRM Manager or Head of Content, or transitioning into a specialized role, such as Senior Copywriter or Content Strategist.
ASSUMPTION: While there may be similarities between this role and other Content Team Lead roles, the focus on iGaming and CRM content strategies makes this role unique.
📝 Sample Projects
- Developing and executing a CRM content strategy for a new iGaming brand launch
- Optimizing push notification content to improve engagement and conversion rates
- Creating and managing a library of automated lifecycle campaigns for a multi-brand casino environment
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Content Team Lead may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the Content Team Lead role fits into it?
- How does RISK support the professional development and growth of its employees?
- What are the key priorities for the Content Team Lead role in the first 90 days?
- How does RISK approach cross-functional collaboration and communication in a remote work environment?
- What are the most challenging aspects of working in the iGaming industry, and how does RISK address them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company culture, and the work environment at RISK.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant iGaming experience and CRM content strategies.
- Prepare examples of your content optimization strategies and results for your cover letter.
- If applicable, provide examples of your team leadership and management skills.
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
