π Core Information
πΉ Job Title: Contract Associate Brand Manager, Diamond Sports
πΉ Company: GameChanger
πΉ Location: New York, New York, United States
πΉ Job Type: Contract
πΉ Category: Brand Marketing
πΉ Date Posted: May 23, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote (United States)
π Job Overview
Key aspects of this role include:
- Supporting brand initiatives under the GameChanger brand, focusing on baseball and softball
- Driving brand health growth through campaigns, content, strategy, and implementation
- Collaborating across teams to ensure messaging and execution alignment across channels
- Managing campaign timelines, assets, and deliverables
- Identifying emerging trends and cultural moments for the GameChanger brand
ASSUMPTION: This role requires a strong understanding of baseball and softball culture, as well as experience in brand marketing and project management.
π Key Responsibilities
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Shaping brand perceptions by supporting and developing marketing programs that promote a compelling brand narrative
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Executing brand marketing initiatives by managing planning milestones and ensuring alignment with cross-functional stakeholders
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Building and strengthening brand associations with strategic partners by managing event and content strategy
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Tracking brand health by analyzing data from the Brand Health Tracker study and providing actionable insights
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Developing and overseeing compelling content projects in partnership with internal and external teams
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Supporting the execution of brand campaigns and integrated marketing efforts under the GameChanger Brand umbrella
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Managing project timelines, creative reviews, and asset delivery for brand moments
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Identifying emerging trends and cultural moments that GameChanger Brand can authentically tap into
ASSUMPTION: This role may require occasional travel to support key marketing events.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of brand marketing experience, including internships or entry-level roles
Required Skills:
- Strong understanding of baseball and softball culture
- Experience managing campaign timelines, assets, and deliverables
- Highly collaborative across teams to keep messaging and execution aligned across channels
- Comfortable writing briefs, campaign updates, or internal documents
- Ability to adapt to changes in plans, timelines, or stakeholders
Preferred Skills:
- Experience working with external agencies
- Fluency in Spanish
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and project management tools is likely required for this role.
π° Compensation & Benefits
Salary Range: $40 - $55 per hour (6-month contract)
Benefits:
- Opportunity to work remotely with a dynamic tech company
- Occasional travel to support key marketing events
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Benefits for contract employees may vary and should be confirmed with the employer.
π Applicant Insights
π Company Context
Industry: Software Development, focusing on youth sports technology
Company Size: 201-500 employees
Founded: 2009
Company Description:
- GameChanger is a technology company that builds simple and powerful products for youth sports teams and their communities
- Offers live game action, statistics, and solutions that rally community around a team
- Joined the DICKβS Sporting Goods family in November 2016
Company Specialties:
- Software
- Mobile Apps
- Sports (Baseball, Softball, Soccer, Lacrosse, Basketball, Volleyball)
- Technology
- Customer Service
- Sports Media
Company Website: http://www.gc.com
ASSUMPTION: GameChanger is a remote-first company, with a headquarters in New York, NY.
π Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Senior Brand Manager
Work Arrangement: Remote (United States) with occasional travel
Growth Opportunities:
- Potential for full-time employment after the contract period
- Opportunities to work on high-impact brand campaigns and events
- Exposure to various aspects of brand management and marketing
ASSUMPTION: This role may lead to long-term opportunities within the company, depending on performance and business needs.
π Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): New York, NY
Geographic Context:
- New York, NY is a major city with a vibrant sports culture
- Baseball and softball are popular sports in the region
- GameChanger's headquarters is located in New York, NY
Work Schedule: Full-time (40 hours per week) with flexible hours and occasional travel
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on youth sports and community building.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand marketing experience and skills
- Understanding of baseball and softball culture
- Project management and collaboration abilities
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant brand marketing experience and achievements
- Demonstrate a strong understanding of baseball and softball culture
- Showcase project management and collaboration skills through examples
- Tailor your resume and cover letter to emphasize the required skills and experiences
ATS Keywords: Brand Marketing, Project Management, Content Creation, Baseball, Softball, Campaign Management, Event Strategy, Cultural Awareness, Collaboration
ASSUMPTION: GameChanger uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being seen by the hiring manager.
π οΈ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the brand manager works on.
π Cultural Fit Considerations
Company Values:
- Helping families elevate the next generation through sports
- Building cool products and solving big challenges in youth sports
- Fostering a dynamic and collaborative work environment
Work Style:
- Remote and flexible work arrangements
- Collaborative and cross-functional teamwork
- Adaptability and problem-solving skills
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends in youth sports and marketing?
- Can you provide an example of a successful brand campaign you've worked on, and how you measured its impact?
- How do you balance multiple projects and deadlines, and ensure that you're meeting the needs of various stakeholders?
ASSUMPTION: GameChanger values candidates who are passionate about youth sports, collaborative, and adaptable to change.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in plans, timelines, or stakeholders
- Occasional travel to support key marketing events
- Working remotely and maintaining a strong connection with the team
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
π Similar Roles Comparison
- This role is unique in its focus on youth sports and community building through brand marketing
- Compared to other brand manager roles, this position offers the opportunity to work on high-impact campaigns and events in the youth sports industry
- Career progression may include moving into a full-time role or taking on more responsibilities within the brand management team
ASSUMPTION: This role offers a unique opportunity to work in the youth sports industry and make a significant impact on brand awareness and community engagement.
π Sample Projects
- Developing and executing a marketing campaign for a new baseball product launch
- Creating and managing content for a GameChanger-branded social media channel
- Collaborating with external agencies to produce a series of branded videos for a softball tournament
ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities associated with this role.
β Key Questions to Ask During Interview
- How does GameChanger support the growth and development of its brand managers?
- Can you describe the team structure and dynamics within the brand management department?
- How does GameChanger measure the success of its brand marketing initiatives?
- What are the most rewarding aspects of working as a brand manager at GameChanger?
- How does GameChanger foster a collaborative and inclusive work environment?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and skills
- Prepare examples of successful brand campaigns you've worked on and how you measured their impact
- Follow up with the hiring manager one week after submitting your application
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.