📌 Core Information
🔹 Job Title: Conversion Copywriter - Craft Messaging That Converts (International E-commerce)
🔹 Company: Upplevelser Andrén Ab
🔹 Location: Philippines (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive copy that drives action and converts
- Collaborating with cross-functional teams to align messaging with data and goals
- Continuously testing and improving copy to increase conversion rates
- Working in a fast-paced, international e-commerce environment
- Growing with the company as it expands into new markets
ASSUMPTION: This role requires a strong focus on results-driven copywriting, with a balance between creativity and data-informed decision making.
📋 Key Responsibilities
✅ Write landing pages, product copy, social media posts, ads, emails, and CTAs that actually convert
✅ Craft short-form scripts and copy for performance-driven video content
✅ Turn complex experiences into simple, inspiring language that builds trust and excitement
✅ Help gift buyers feel confident, understood, and emotionally connected to their purchase
✅ Collaborate with design, marketing, and performance teams to align messaging with data and goals
✅ Continuously test, tweak, and improve copy to increase conversion rates across the funnel
✅ Find that sweet spot where clarity, emotion, and action meet
ASSUMPTION: The role requires a mix of creative writing skills and analytical thinking to optimize copy performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years of copywriting experience in digital, preferably in e-commerce or DTC
Required Skills:
- Proven ability to write landing pages, emails, ads, or product copy that sells
- Deep understanding of how language drives conversions, trust, and emotion
- Excellent written English with attention to details, clarity, flow, and tone
- Experience working with creative or performance teams in fast-moving environments
- Comfort using A/B testing insights and customer data to inform copy
Preferred Skills:
- Experience writing for gift-related, emotional, or lifestyle purchases
- Familiarity with CRO principles, or psychological copy triggers
- Comfort writing short scripts for UGC or social video ads
- Awareness of what works across social platforms (especially Meta, TikTok, and YouTube)
ASSUMPTION: While the role requires specific experience, a strong portfolio and willingness to learn can make up for some experience gaps.
💰 Compensation & Benefits
Salary Range: PHP 500,000 - 800,000 per year (Based on industry standards for mid-level copywriters in the Philippines)
Benefits:
- 100% Remote Work - Freedom to work from anywhere that sparks your creativity
- Flexible Schedule - Structure your hours to match your productivity and lifestyle
- Meaningful Impact - See your ideas directly influence company growth and customer experiences
- International Exposure - Collaborate with a global team and expand your professional network
- Growth Opportunities - Develop new skills as we scale into new markets
Working Hours: Full-time (40 hours per week, flexible schedule)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically experience gifts and e-commerce
Company Size: Small (2-10 employees), which means a close-knit team and the opportunity to make a significant impact
Founded: 2009, with a history of growth and expansion in the Swedish market
Company Description:
- Upplevelse.com is Sweden’s #1 destination for experience gifts, founded in 2009
- The company offers a wide range of high-quality experiences at guaranteed lowest prices
- Upplevelse.com is expanding internationally, seeking passionate individuals ready to make a real impact and grow with the company
Company Specialties:
- Upplevelser (Experiences)
- Presenter (Gifts)
- Priser (Prices)
- and Tävlingar (Contests)
Company Website: http://www.upplevelse.com/
ASSUMPTION: Upplevelse.com's focus on experience gifts and expansion into international markets presents unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth as the company expands
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: 100% Remote, with the freedom to work from anywhere that sparks creativity
Growth Opportunities:
- As the company expands internationally, there may be opportunities to take on regional or global responsibilities
- Gaining experience in e-commerce, international marketing, and cross-functional team collaboration
- Developing new skills as the company scales into new markets
ASSUMPTION: The remote nature of this role and the company's growth trajectory present numerous opportunities for professional development.
🌍 Location & Work Environment
Office Type: 100% Remote, with no physical office location
Office Location(s): N/A
Geographic Context:
- The Philippines has a thriving digital industry and a large English-speaking population
- The time zone (Asia/Manila) allows for collaboration with teams in Europe and other parts of Asia
- The remote work arrangement offers flexibility and the opportunity to work from various locations within the Philippines
Work Schedule: Flexible, with the ability to structure hours to match productivity and lifestyle
ASSUMPTION: The remote work arrangement and flexible schedule provide a high degree of autonomy and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Writing test or case study
- Final interview with the Marketing Manager
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of e-commerce and conversion copywriting
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Include a portfolio of your best work, showcasing your ability to write persuasive copy
- Prepare for the writing test or case study by researching the company and its target audience
- Be ready to discuss your approach to conversion copywriting and provide examples of successful campaigns
ATS Keywords: Conversion copywriter, e-commerce, digital marketing, CRO, A/B testing, customer data, collaboration, performance-driven, clarity, emotion, action, trust, video scripts, social media
ASSUMPTION: The application process is designed to assess both creative and analytical skills, as well as cultural fit.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, or Jira)
- Marketing automation and analytics tools (e.g., Google Analytics, Facebook Ads, or Mailchimp)
- Writing and design tools (e.g., Grammarly, Hemingway App, or Canva)
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing and copywriting professionals.
👔 Cultural Fit Considerations
Company Values:
- Passion for creating memorable experiences
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- International mindset
Work Style:
- Autonomous and self-driven
- Adaptable and comfortable with change
- Results-oriented and data-informed
- Strong communication and collaboration skills
- Cultural sensitivity and awareness
Self-Assessment Questions:
- Do you thrive in a fast-paced, remote work environment?
- Are you comfortable working with diverse teams across different time zones?
- Do you have a passion for creating memorable experiences and helping others discover new adventures?
- Are you open to learning and adapting your writing style to different audiences and platforms?
ASSUMPTION: Upplevelse.com values employees who are passionate, adaptable, and customer-focused, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing time zones and coordinating with international teams
- Adapting writing styles to different languages and cultural contexts
- Balancing creativity with data-driven decision making
- Keeping up with the fast-paced nature of e-commerce and digital marketing
- Maintaining work-life balance in a remote work environment
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Compared to traditional copywriting roles, this position places a stronger emphasis on conversion and data-driven decision making
- In the e-commerce industry, this role is unique in its focus on experience gifts and international expansion
- Career progression may involve moving into regional or global marketing roles, or specializing in a specific aspect of conversion copywriting
ASSUMPTION: This role offers a unique blend of creative and analytical skills, with opportunities for growth and specialization within the e-commerce industry.
📝 Sample Projects
- Revising landing page copy to improve conversion rates for a popular experience gift
- Crafting social media posts and video scripts to promote a new international expansion
- Conducting A/B testing to optimize email subject lines and improve open rates
ASSUMPTION: These sample projects illustrate the range of responsibilities and the data-driven approach required for this role.
❓ Key Questions to Ask During Interview
- How does Upplevelse.com plan to expand into new markets, and what role will this position play in that growth?
- Can you describe the team structure and how this role will collaborate with other departments?
- How does Upplevelse.com support the professional development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Upplevelse.com foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best work, showcasing your ability to write persuasive copy
- Research the company and its target audience to prepare for the writing test or case study
- Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
