📌 Core Information
🔹 Job Title: Conversion Copywriter - Craft Messaging That Converts (International E-commerce)
🔹 Company: Upplevelser Andrén Ab
🔹 Location: Pakistan (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive copy that drives action and converts
- Working collaboratively with design, marketing, and performance teams
- Continuously testing and improving copy to increase conversion rates
- Writing for various platforms including landing pages, ads, emails, and video scripts
- Creating a strong emotional connection with customers through language
ASSUMPTION: This role requires a balance of creativity and data-driven decision making. The ideal candidate will be comfortable working with A/B testing insights and customer data to inform their copy.
📋 Key Responsibilities
✅ Write landing pages, product copy, social media posts, ads, emails, and CTAs that actually convert
✅ Craft short-form scripts and copy for performance-driven video content
✅ Turn complex experiences into simple, inspiring language that builds trust and excitement
✅ Help gift buyers feel confident, understood, and emotionally connected to their purchase
✅ Collaborate with design, marketing, and performance teams to align messaging with data and goals
✅ Continuously test, tweak, and improve copy to increase conversion rates across the funnel
✅ Find that sweet spot where clarity, emotion, and action meet
ASSUMPTION: The role may require occasional work on weekends or evenings to meet project deadlines, especially during high-volume periods.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 2-5 years of strong copywriting experience for digital, preferably in e-commerce or DTC
Required Skills:
- Proven ability to write landing pages, emails, ads, or product copy that sells
- Deep understanding of how language drives conversions, trust, and emotion
- Excellent written English with attention to details, clarity, flow, and tone
- Experience working with creative or performance teams in fast-moving environments
- Comfort using A/B testing insights and customer data to inform copy
Preferred Skills:
- Experience writing for gift-related, emotional, or lifestyle purchases
- Familiarity with CRO principles, or psychological copy triggers
- Comfort writing short scripts for UGC or social video ads
- Awareness of what works across social platforms (especially Meta, TikTok, and YouTube)
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the international nature of the company and the target audience.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PKR 1,200,000 - 1,800,000 per year (approximately USD 7,000 - 10,500) based on industry standards for a mid-level copywriter in Pakistan. The exact salary will depend on the candidate's experience and skills.
Benefits:
- 100% Remote Work - Freedom to work from anywhere that sparks your creativity
- Flexible Schedule - Structure your hours to match your productivity and lifestyle
- Meaningful Impact - See your ideas directly influence company growth and customer experiences
- International Exposure - Collaborate with a global team and expand your professional network
- Growth Opportunities - Develop new skills as we scale into new markets
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. The company may also offer additional benefits not listed here.
📌 Applicant Insights
🔍 Company Context
Industry: Upplevelser Andrén Ab operates in the consumer services industry, specifically focusing on experience gifts and related services.
Company Size: With 2-10 employees, Upplevelser Andrén Ab is a small company where applicants can expect a close-knit team and the opportunity to make a significant impact.
Founded: The company was founded in 2009 and has since grown to become Sweden’s #1 destination for experience gifts.
Company Description:
- Upplevelser Andrén Ab is an e-commerce company specializing in experience gifts.
- The company aims to provide high-quality experiences at the lowest possible prices.
- Upplevelser Andrén Ab collaborates with top-tier event organizers to ensure exceptional quality.
Company Specialties:
- Upplevelser
- Presenter
- Priser
- and Tävlingar
Company Website: http://www.upplevelse.com/
ASSUMPTION: As a small company, Upplevelser Andrén Ab may offer a more personal and agile work environment compared to larger organizations.
📊 Role Analysis
Career Level: This role is suitable for mid-level copywriters with 2-5 years of experience in digital copywriting, preferably in e-commerce or DTC.
Reporting Structure: The Conversion Copywriter will likely report directly to the Marketing or Content Manager and collaborate with various teams, including design, marketing, and performance.
Work Arrangement: This is a 100% remote position with flexible scheduling, allowing for a healthy work-life balance.
Growth Opportunities:
- As the company expands internationally, there may be opportunities for the right candidate to grow into a leadership role or take on additional responsibilities.
- The diverse nature of the role may also provide opportunities to learn and develop new skills.
ASSUMPTION: Given the company's focus on growth and expansion, there may be opportunities for career advancement as the organization scales.
🌍 Location & Work Environment
Office Type: N/A (100% Remote)
Office Location(s): N/A
Geographic Context:
- Pakistan is the primary target market for this role, with a focus on reaching customers in urban areas.
- The country has a growing e-commerce market, with increasing consumer demand for unique and memorable experiences.
- Pakistan's diverse cultural landscape offers a rich source of inspiration for creative copywriting.
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: While the role is remote, the ideal candidate should be comfortable working in a time zone that may differ from the company's headquarters in Sweden.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Writing test or assignment
- Final interview with the marketing or content manager
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of conversion copywriting principles
- Cultural fit and alignment with company values
- Ability to work collaboratively with various teams
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your best work, showcasing your ability to craft persuasive copy for various platforms.
- Demonstrate your understanding of conversion copywriting principles and how you've applied them in previous roles.
- Showcase your ability to work collaboratively and adapt to different work environments.
ATS Keywords: Conversion Copywriter, Craft Messaging, International E-commerce, Digital Marketing, Emotional Connection, A/B Testing, Customer Data, Attention to Detail, Tone, Collaboration, Performance-driven Content, Video Scripts, Social Media, Trust Building, Clarity, Content Strategy
ASSUMPTION: As a small company, Upplevelser Andrén Ab may have a more streamlined interview process compared to larger organizations, with a greater emphasis on cultural fit and practical skills.
🛠️ Tools & Technologies
- Google Docs or similar collaborative writing tools
- Project management tools (e.g., Asana, Trello, or Jira)
- SEO and analytics tools (e.g., Google Analytics, SEMrush, or Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer, or Sprout Social)
ASSUMPTION: The ideal candidate should be comfortable using a variety of digital tools and platforms to streamline their work and collaborate with team members.
👔 Cultural Fit Considerations
Company Values:
- Passion for creating memorable experiences
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Self-motivated and able to work independently
- Adaptable and comfortable with change
- Strong communication skills and ability to work collaboratively
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your own time?
- Do you enjoy collaborating with diverse teams and incorporating feedback into your work?
ASSUMPTION: Upplevelser Andrén Ab values candidates who are passionate, adaptable, and able to work collaboratively in a remote environment.
⚠️ Potential Challenges
- Managing time zones and communication with a global team
- Balancing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in company priorities or market demands
- Overcoming language barriers and cultural differences in communication
ASSUMPTION: The ideal candidate should be comfortable working in a dynamic, remote environment and able to adapt to changes as needed.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position focuses heavily on conversion and data-driven decision making.
- While the role is remote, the ideal candidate should be comfortable working in a time zone that may differ from the company's headquarters in Sweden.
- This role offers the opportunity to work with a diverse, global team and gain international experience in e-commerce.
ASSUMPTION: While this role shares similarities with other digital copywriting positions, its focus on conversion and international e-commerce sets it apart.
📝 Sample Projects
- Crafting persuasive landing page copy for an international e-commerce platform
- Writing engaging social media posts that drive traffic and conversions
- Creating compelling video scripts that showcase unique experiences and build trust
ASSUMPTION: The ideal candidate should have experience working on similar projects and be able to provide examples of their work in their application.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its employees?
- What are the primary challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company measure the success of its copywriting efforts, and how will my performance be evaluated?
- What opportunities are there for collaboration with other teams or departments, and how can I contribute to their success?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your best work, showcasing your ability to craft persuasive copy for various platforms.
- Prepare for a writing test or assignment as part of the interview process.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
