📌 Core Information
🔹 Job Title: Conversion Rate Optimization (CRO) Manager
🔹 Company: 10 Marketing
🔹 Location: Sofia, Sofia-City, Bulgaria
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Analyzing mobile and web performance using GA4 and other tools
- Identifying drop-offs and friction points in user journeys
- Designing and executing A/B tests and multivariate experiments
- Collaborating cross-functionally with performance marketers, product owners, and designers
- Optimizing user journeys from first click to first deposit and beyond
ASSUMPTION: This role requires a strong analytical mindset and a deep understanding of digital behavior psychology. The ideal candidate will have experience in CRO, UX optimization, or funnel testing, preferably in online gambling, eCommerce, gaming, or financial tech.
📋 Key Responsibilities
✅ Analyze visitor behavior and conversion funnels using GA4 and other tools to identify drop-offs and friction points
✅ Collaborate with cross-functional teams to design and execute experiments that optimize user journeys and drive measurable growth
✅ Monitor and report on KPIs such as conversion rate, bounce rate, time to deposit, and lead quality
✅ Support the design/dev team in implementing winning test variants and UX updates
✅ Own the CRO reporting cadence, sharing learnings, wins, and next experiments weekly/monthly
ASSUMPTION: The candidate should be self-driven, organized, and obsessed with data-backed decision-making. Experience optimizing flows in regulated markets is a bonus.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience)
Experience: 3+ years in CRO, UX optimization, or funnel testing, ideally in online gambling, eCommerce, gaming, or financial tech
Required Skills:
- Master-level knowledge of Google Analytics 4 (GA4)
- Daily hands-on experience with behavioral tracking tools like Crazy Egg and Smartlook
- Working knowledge of testing platforms like VWO, Optimizely, or Google Optimize
- Strong analytical mindset and understanding of digital behavior psychology
Preferred Skills:
- Experience optimizing flows in regulated markets (iGaming, betting, financial services)
- Fluency in additional languages
ASSUMPTION: Candidates with a proven track record in CRO or related fields and a passion for data-driven decision-making will thrive in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market standards for CRO managers in Sofia)
Benefits:
- Competitive salary
- Market-leading remuneration (premium private health insurance, food vouchers, transportation allowance, multisport cards, gift voucher, additional day off for birthday)
- Development opportunities (professional development budget, ongoing learning, internal training)
- Team-building activities, charity events, and other company events
- Great office location in Sofia
Working Hours: Full-time (40 hours/week), with flexible working hours and a results-driven work environment
ASSUMPTION: The salary range is estimated based on market standards for CRO managers in Sofia, Bulgaria. The benefits package is competitive and designed to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1 employee (small, agile, and entrepreneurial environment)
Founded: 2020
Company Description:
- 10 Marketing is a dynamic powerhouse propelling businesses into the forefront of success
- They specialize in transforming visions into vibrant realities through innovative and strategic campaigns
- The company is dedicated to elevating brands to unparalleled heights through bold ideas and relentless creativity
Company Specialties:
- Marketing strategy
- Campaign development
- Brand elevation
Company Website: 10marketing.digital
ASSUMPTION: Working at 10 Marketing offers an entrepreneurial environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director and works cross-functionally with performance marketers, product owners, designers, and other teams
Work Arrangement: On-site, full-time, with flexible working hours and a results-driven work environment
Growth Opportunities:
- Career progression within the marketing department
- Expanding responsibilities as the company grows
- Potential to lead and mentor junior team members in the future
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and entrepreneurial environment.
🌍 Location & Work Environment
Office Type: Modern, centrally located office in Sofia
Office Location(s): 561 10th Ave, New York, NY 10036, US (headquarters); Sofia, Bulgaria (local office)
Geographic Context:
- Sofia is the capital and largest city of Bulgaria, offering a vibrant cultural scene, historical sites, and a relatively low cost of living compared to other European capitals
- The local office is centrally located, providing easy access to public transportation, restaurants, and entertainment options
- Bulgaria offers a favorable tax environment for expats, with a flat income tax rate of 10%
Work Schedule: Full-time (40 hours/week), with flexible working hours and a results-driven work environment
ASSUMPTION: Working in Sofia offers a unique blend of European and Eastern cultural influences, with a lower cost of living and a favorable tax environment for expats.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Director or a senior team member
- Final interview with the Marketing Director and/or other stakeholders
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Understanding of digital behavior psychology and user journey optimization
- Experience with GA4, behavioral tracking tools, and testing platforms
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in CRO, UX optimization, or funnel testing, with a focus on online gambling, eCommerce, gaming, or financial tech
- Demonstrate a strong analytical mindset and passion for data-driven decision-making
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the key responsibilities and required qualifications
- Prepare for behavioral and technical interview questions that focus on your problem-solving abilities, analytical skills, and experience with relevant tools and platforms
ATS Keywords: CRO, UX optimization, funnel testing, GA4, Crazy Egg, Smartlook, A/B testing, multivariate experiments, digital behavior psychology, KYC forms, landing pages, conversion rate, bounce rate, time to deposit, lead quality
ASSUMPTION: The application process at 10 Marketing is designed to assess the candidate's analytical skills, problem-solving abilities, and cultural fit, with a focus on relevant experience and a strong analytical mindset.
🛠️ Tools & Technologies
- Google Analytics 4 (GA4)
- Crazy Egg
- Smartlook
- Testing platforms (VWO, Optimizely, Google Optimize)
- Project management and collaboration tools (Asana, Trello, Jira)
ASSUMPTION: The candidate should have experience with GA4, behavioral tracking tools, and testing platforms, as well as a willingness to learn and adapt to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Strategy
- Boldness
- Relentless creativity
Work Style:
- Entrepreneurial and agile
- Collaborative and cross-functional
- Results-driven and data-focused
Self-Assessment Questions:
- Do you thrive in an entrepreneurial environment and enjoy working on multiple projects simultaneously?
- Are you comfortable working cross-functionally with various teams and stakeholders?
- Do you have a strong analytical mindset and a passion for data-driven decision-making?
ASSUMPTION: Candidates who are comfortable working in an entrepreneurial environment, enjoy collaborating with cross-functional teams, and have a strong analytical mindset will be well-suited to the company culture at 10 Marketing.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a focus on results and continuous improvement
- Managing multiple projects and priorities simultaneously
- Adapting to new tools and technologies as needed
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Compared to other CRO roles, this position offers a unique opportunity to work in a dynamic, entrepreneurial environment with a focus on innovation and strategy
- While the role is based in Sofia, Bulgaria, the company is headquartered in New York, NY, offering opportunities for international collaboration and growth
- Career progression opportunities may include expanding responsibilities, leading and mentoring junior team members, and potentially moving into a senior or management role
ASSUMPTION: This role offers a unique blend of entrepreneurial spirit, strategic focus, and international collaboration, with opportunities for career growth and development.
📝 Sample Projects
- Optimizing the user journey for a new online gambling platform, from first click to first deposit
- Conducting A/B tests and multivariate experiments to improve the conversion rate of an eCommerce checkout process
- Analyzing user behavior and identifying friction points in the onboarding process for a mobile gaming app
ASSUMPTION: The candidate should have experience working on similar projects and be able to demonstrate a strong analytical mindset and a passion for data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the CRO team in the next 6-12 months?
- How does the company support the professional development and growth of its employees?
- What is the expected timeline for reviewing and implementing my recommendations and experiments?
- How does the company measure the success of its CRO efforts, and how are those metrics communicated to stakeholders?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving results and continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in relation to the key responsibilities and required qualifications
- Prepare for behavioral and technical interview questions that focus on your problem-solving abilities, analytical skills, and experience with relevant tools and platforms
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
