Conversion Rate Optimization for D2C Brand (REMOTE Freelance)

📌 Core Information

🔹 Job Title: Conversion Rate Optimization for D2C Brand (REMOTE Freelance)

🔹 Company: MrFluffyFriend

🔹 Location: Netherlands (Remote)

🔹 Job Type: Freelance, Part-Time

🔹 Category: E-commerce, Digital Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Netherlands preferred)

🚀 Job Overview

Key aspects of this role include:

• Supporting the in-house CRO Manager to scale testing across 10+ Shopify Plus stores
• Running the full CRO process, from research to reporting
• Coordinating with the development team for clean implementation
• Prioritizing high-impact test ideas and sharing learnings with the team
• Growing into a full-time lead role with performance-based bonuses

ASSUMPTION: This role requires a strong understanding of CRO principles and Shopify environments, as well as the ability to work independently and proactively.

📋 Key Responsibilities

✅ Run CRO cycles end-to-end: research → hypothesis → test → report

✅ Coordinate clean implementation with the dev team

✅ Prioritize high-impact test ideas

✅ Share learnings with design, marketing, and leadership

✅ Manage tests proactively, including outside of regular business hours when needed

ASSUMPTION: This role requires a high level of self-motivation and the ability to work independently, as well as strong communication skills to collaborate effectively with the team.

🎯 Required Qualifications

Experience: Proven CRO experience in Shopify environments

Required Skills:

• Hands-on with Intelligems (or willing to learn), Microsoft Clarity / Hotjar, GA4
• Familiarity with Shopify Plus (theme logic, checkout limitations, multi-store setup)
• Analytical, precise, self-starting

Preferred Skills:

• Basic front-end (HTML/CSS/JS) or experience managing devs

ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of CRO best practices and be comfortable working with data to drive decision-making.

💰 Compensation & Benefits

Salary Range: €4,330 - €10,000 per month (Based on experience and performance)

Benefits:

• Hands-on Intelligems training and CRO playbooks from the senior team
• Work with a fully equipped in-house team (devs, PM, media, design)
• Join a fun, fast-paced international team (20+ people, growth-minded, high-output)
• Weekly check-ins, async workflow, and unlimited learning potential
• Freedom to take ownership, make decisions, and build systems

Working Hours: Part-time, with flexibility to work outside of regular business hours when needed

ASSUMPTION: The salary range is based on industry standards for CRO specialists with 2-5 years of experience and the performance-based nature of the role.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce, Retail

Company Size: Small (20+ employees)

Founded: 2020

Company Description:

• MrFluffyFriend is an international e-commerce brand specializing in plush toys and accessories
• They operate 10+ Shopify Plus stores and are looking to scale their CRO efforts
• The company values growth, autonomy, and initiative

Company Specialties:

• E-commerce
• Retail
• Plus Products

Company Website: mrfluffyfriend.com

ASSUMPTION: MrFluffyFriend is a growing e-commerce brand looking to optimize its online stores to drive more sales and improve the customer experience.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow into a lead role

Reporting Structure: This role reports directly to the in-house CRO Manager

Work Arrangement: Remote, part-time, with the opportunity to grow into a full-time role

Growth Opportunities:

• Grow into a full-time lead role with performance-based bonuses
• Gain hands-on experience with Intelligems and CRO playbooks
• Work with a fully equipped in-house team to learn and grow

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to take on more responsibility and leadership as the company continues to grow.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Netherlands office)

Office Location(s): Netherlands (Amsterdam)

Geographic Context:

• The Netherlands has a thriving e-commerce industry and is home to many successful online retailers
• Amsterdam, in particular, is a hub for digital marketing and e-commerce professionals
• The Netherlands is known for its work-life balance and progressive labor laws

Work Schedule: Part-time, with flexibility to work outside of regular business hours when needed

ASSUMPTION: While this role is remote, there may be opportunities to work from the Netherlands office or collaborate with team members in person.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete a phone or video screen to discuss your CRO experience and availability
• Participate in a technical interview to assess your CRO skills and knowledge
• Complete a take-home test or project to demonstrate your abilities

Key Assessment Areas:

• CRO experience and expertise
• Analytical and problem-solving skills
• Communication and collaboration skills
• Availability and willingness to work outside of regular business hours

Application Tips:

• Highlight your CRO experience and specific test results in your application
• Include your availability and preferred working model (hourly / bonus / hybrid)
• Provide at least two client references that can speak directly to your CRO skills and experience
• Demonstrate your attention to detail by including the hidden word "Black Friday" in your application

ATS Keywords: CRO, Shopify, Intelligems, Microsoft Clarity, Hotjar, GA4, A/B testing, conversion rate optimization, e-commerce, digital marketing

ASSUMPTION: The application process for this role may be more competitive due to the performance-based nature of the role and the opportunity for growth.

🛠️ Tools & Technologies

• Intelligems
• Microsoft Clarity / Hotjar
• GA4
• Shopify Plus

ASSUMPTION: While not explicitly stated, it's assumed that candidates should be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Growth-minded
• High-output
• Autonomy

Work Style:

• Fast-paced
• Collaborative
• Results-driven

Self-Assessment Questions:

• Do you thrive in fast-paced, growth-oriented environments?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a proven track record of driving results through CRO?

ASSUMPTION: MrFluffyFriend values candidates who are self-motivated, results-driven, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing tests proactively, including outside of regular business hours
• Balancing part-time work with other commitments
• Keeping up with the fast-paced nature of the company and industry
• Adapting to a remote work environment, if not already comfortable with it

ASSUMPTION: While this role offers significant growth potential, it also requires a high level of self-motivation, flexibility, and adaptability.

📈 Similar Roles Comparison

• This role is similar to other CRO Specialist positions, but with the opportunity to grow into a lead role with performance-based bonuses
• Unlike some CRO roles, this position requires a strong understanding of Shopify environments and familiarity with the tools used by the company
• This role offers a unique opportunity to work with an in-house team and gain hands-on experience with Intelligems and CRO playbooks

ASSUMPTION: While this role is similar to other CRO Specialist positions, it offers unique growth opportunities and the chance to work with a fully equipped in-house team.

📝 Sample Projects

• Conducting A/B tests to optimize the checkout process for a Shopify Plus store
• Analyzing user behavior data to identify opportunities for improvement and optimization
• Collaborating with the design team to create and test new layouts and designs

ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications listed in the job description.

❓ Key Questions to Ask During Interview

• What are the most pressing CRO challenges facing the company currently?
• How does the in-house CRO Manager envision this role growing and evolving over time?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the team they would be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Highlight your CRO experience and specific test results in your application
• Include your availability and preferred working model (hourly / bonus / hybrid)
• Provide at least two client references that can speak directly to your CRO skills and experience
• Demonstrate your attention to detail by including the hidden word "Black Friday" in your application
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.