COOP Marketing Analytics

📌 Core Information

🔹 Job Title: COOP Marketing Analytics

🔹 Company: Boston Beer

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analytics & Insights

🔹 Date Posted: March 31, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Hybrid (On-site 3 days a week)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Integration into a dynamic Consumer Insights and Analytics Team
• Exposure to real business challenges and creative problem-solving
• Opportunity to build core project management and marketing skills
• Hands-on experience in developing marketing campaigns and product launches

ASSUMPTION: The program aims to prepare students for long-term careers in marketing analytics by offering an immersive experience and networking opportunities with industry professionals.

📋 Key Responsibilities

✅ Leverage existing data connection platform to build new pipelines for marketing data

✅ Audit, document, and cleanse data using SQL for reporting

✅ Display attention to detail and ensure data accuracy

✅ Build rapport with the data engineering and marketing teams, serving as a liaison

✅ Collaborate with the data engineering team to ensure compliance with data infrastructure and ETL processes

ASSUMPTION: The role likely involves both technical and interpersonal components, requiring a balance between programming skills and team interaction to achieve project goals.

🎯 Required Qualifications

Education: Currently enrolled in a Bachelor's degree program with an emphasis on Computer Science, Data Engineering, or equivalent

Experience: Not specified, entry-level position

Required Skills:

• Intermediate knowledge of SQL and data relationships
• Commute ability to Seaport Area in Boston or remote work capability
• No requirement for sponsorship to work in the U.S.

Preferred Skills:

• 21+ years of age
• Effective communication with remote stakeholders
• Team-oriented and positive attitude

ASSUMPTION: Preferred skills indicate a desire for maturity and communication efficiency, possibly due to interactions with diverse teams and stakeholders.

💰 Compensation & Benefits

Salary Range: $18 - $20 per hour, dependent on experience, skill set, and location

Benefits:

• Participation in the "Brew Your Future" Early Talent Program
• Exposure to impactful projects and learning sessions
• Networking opportunities through employee resource groups

Working Hours: 40 hours per week with a hybrid schedule requiring on-site presence 3 days per week

ASSUMPTION: The salary range is standard for CO-OP roles within the Boston market, accounting for the professional development and training involved.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 1,001-5,000 employees, which offers a mix of small company agility with large company resources

Founded: 1984

Company Description:

• Passionate about beer brewing and employee talent development
• Values ambition and competitive spirit
• Offers a dynamic and fun work environment

Company Specialties: Not Specified

Company Website: www.bostonbeer.com

ASSUMPTION: The company's vibrant culture is geared towards those who value both hard work and enjoyment, a reflection of the company's position as a leading craft brewer.

📊 Role Analysis

Career Level: Entry-level (ideal for current college students)

Reporting Structure: Likely reports to a senior member of the Consumer Insights and Analytics Team

Work Arrangement: Hybrid, requires local commuting capability

Growth Opportunities:

• Develop foundational marketing and data engineering skills
• Expand professional network with cross-functional teams
• Potential for full-time opportunities post-completion

ASSUMPTION: The COOP role is structured to foster career growth and expand a student's profile for future marketing analytics positions.

🌍 Location & Work Environment

Office Type: Corporate office with a hybrid work environment

Office Location(s): The Innovation and Design Building, Boston, Massachusetts 02210, US

Geographic Context:

• Located in Boston's vibrant Seaport District
• Accessible public transportation and ample amenities
• Proximity to other major company's locations and innovation hubs

Work Schedule: Variable based on project demands but standard office hours expected

ASSUMPTION: The location in Seaport allows for convenient access to business networking events and marketing seminars in Boston.

💼 Interview & Application Insights

Typical Process:

• Initial application submission through company website
• Possible phone or video interview with HR
• Technical interview or skills assessment with the hiring team

Key Assessment Areas:

• SQL proficiency
• Communication skills
• Problem-solving abilities

Application Tips:

• Highlight any relevant coursework or projects in data analytics
• Demonstrate understanding of SQL and data processing in your resume
• Communicate your enthusiasm for marketing analytics clearly

ATS Keywords: SQL, Data Engineering, Marketing Analytics, Consumer Insights, Project Management

ASSUMPTION: The application process involves standard corporate procedures emphasizing both technical and soft skills.

🛠️ Tools & Technologies

• SQL
• Data connection platforms
• ETL processes

ASSUMPTION: Familiarity with data management tools is key, suggesting a more technical role compared to typical marketing internships.

👔 Cultural Fit Considerations

Company Values:

• Passion for innovation in brewing and marketing
• Fostering community and collaboration among employees
• Commitment to excellence while maintaining enjoyment in work

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Outcome-driven with a focus on creativity

Self-Assessment Questions:

• Do I thrive in a fast-paced, dynamic work environment?
• Am I comfortable working with data and collaborating across teams?
• Do I value both hard work and having fun in the workplace?

ASSUMPTION: Candidates should resonate with a culture that values both excellence and enjoyment, reflecting Boston Beer's unique environment.

⚠️ Potential Challenges

• Balancing technical work with creative marketing tasks
• Effective communication between diverse teams
• Adapting to a hybrid work environment
• Handling multiple projects with varying deadlines

ASSUMPTION: The role could pose challenges typical of hybrid jobs, such as coordination across departments and maintaining productivity both on-site and remotely.

📈 Similar Roles Comparison

• Similar technical demands to data analyst roles but with a marketing focus
• Potentially less routine than traditional marketing internships
• Combines technical and creative skill development

ASSUMPTION: This role appears designed to balance technical data skills with marketing insight, ideal for those seeking a cross-disciplinary internship.

📝 Sample Projects

• Developing new data pipelines for a marketing campaign analysis
• Creating visual data reports for consumer insights
• Assisting in the design and execution of a product launch marketing strategy

ASSUMPTION: Sample projects emphasize collaboration between technical data work and marketing campaign execution.

❓ Key Questions to Ask During Interview

• How does this role fit into the larger goals of the Consumer Insights and Analytics Team?
• What are some examples of past successful COOP projects?
• How does Boston Beer support professional growth during the COOP?
• What is the typical career trajectory after completing this program?
• How does the hybrid work model function day-to-day?

ASSUMPTION: Asking about the integration of technical and marketing elements could provide better insight into day-to-day activities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant skills and experiences
• Prepare for both technical and behavioral interviews
• Be ready to discuss how you can contribute to the team
• Follow up with a thank you note post-interview to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.