📌 Core Information
🔹 Job Title: Brand Partnerships Manager
🔹 Company: GiveDirectly
🔹 Location: Remote (with overlap of at least 4 hours with East Africa timezone)
🔹 Job Type: Full-time
🔹 Category: Non-profit Organizations
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 3-5+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Fostering and managing high-impact public partnerships, influencer campaigns, and brand partnerships to drive fundraising and awareness.
- Leading and executing public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.
- Developing compelling content and executing strategic distribution across owned, paid, and earned channels to engage large layperson audiences.
- Initiating and driving new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.
- Collaborating cross-functionally with various teams to innovate and scale successful marketing bets.
ASSUMPTION: This role requires a high level of ownership, output, and quality, with a strong focus on high EQ, big picture thinking, and attention to detail.
📋 Key Responsibilities
✅ Lead and execute public fundraising campaigns playbook for emergency response appeals, brand partnership activations, research disseminations, and seasonal giving opportunities.
✅ Project manage campaign calendar and collaborate closely with internal stakeholders to ensure successful campaign delivery.
✅ Own the full lifecycle of partnership campaigns, from pitch to launch to performance reporting.
✅ Develop compelling content and execute strategic distribution across owned, paid, and earned channels such as advertising, influencer partnerships, reports, website, webinars, email, and social media.
✅ Manage content execution end-to-end, ensuring alignment with organizational messaging and audience targeting, and collaborate with design, content collection, and marketing automation teams.
✅ Initiate and drive new marketing experiments aimed at accelerating growth, expanding the donor base, and increasing the impact of GiveDirectly's work.
✅ Collaborate cross-functionally on broader Growth team projects, partnering with teams throughout the organization to innovate and scale successful marketing bets.
✅ Ensure campaign performance is measured against clear KPIs, providing regular reporting and insights to internal and external stakeholders demonstrating impact.
✅ Support oversight on required reporting for external marketing partnerships, ensuring timely and accurate performance insights.
ASSUMPTION: This role involves a high degree of collaboration and cross-functional work, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Not specified (though strong communication skills are required)
Experience: 3-5+ years of professional experience in related fields such as product management, data analytics, project management, program management, international development, management consulting, or more.
Required Skills:
- Strong, succinct communication skills (native English level) and presentation creation.
- Analytical problem-solving skills with a strong framework for prioritization and ability to put structure and process to ambiguous problems.
- Alignment with GiveDirectly's values and an active demonstration of core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
- Strong project management skills and the ability to manage multiple workstreams, prioritize/explicitly deprioritize, and hold a high quality bar.
Preferred Skills:
- Experience working with relational databases (e.g., SQL).
- Familiarity with GiveDirectly's growth stack: Salesforce (CRM), Hubspot (ESP), WordPress (marketing website), GitHub, Tableau, PostHog, Ads, A/B testing.
- Experience in writing or data storytelling for large layperson audiences.
ASSUMPTION: While not explicitly stated, a bachelor's degree or equivalent experience is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $93,500 USD (United States base salary) - $61,900 USD (Kenya base salary). Estimated salary benchmark for other countries will be shared during the hiring process.
Benefits:
- Competitive benefits package (not specified).
- Opportunity to work for a mission-driven organization with a significant impact on global poverty alleviation.
Working Hours: Full-time (40 hours/week) with flexible scheduling and remote work options.
ASSUMPTION: The salary range provided is likely to be competitive within the non-profit sector for this role and level of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, focusing on cash transfers and poverty alleviation through direct giving.
Company Size: Medium-sized organization with 501-1,000 employees, offering a collaborative and mission-driven work environment.
Founded: 2008, with a strong track record of innovation and impact in the international development sector.
Company Description:
- GiveDirectly allows governments, foundations, and individual donors to provide direct cash transfers to people living in extreme poverty.
- Using the latest technology at every step, GiveDirectly locates recipients, integrates them into electronic payments networks, and monitors transfers end-to-end.
- GiveDirectly charges the full cost of delivering this service and nothing more, ensuring transparency and efficiency in its operations.
Company Specialties:
- Cash transfers
- Impact evaluation
- Field technology
- Poverty alleviation
- International development
Company Website: http://www.givedirectly.org
ASSUMPTION: GiveDirectly's mission and values-driven approach make it an attractive workplace for individuals passionate about making a significant impact on global poverty alleviation.
📊 Role Analysis
Career Level: Managerial role with significant responsibility and autonomy, reporting directly to the VP of Growth.
Reporting Structure: Reports directly to the VP of Growth, with close collaboration with various internal stakeholders, including Communications and Fundraising Tech teams.
Work Arrangement: Fully remote with at least 4 hours of overlap with the East Africa timezone.
Growth Opportunities:
- Potential to grow within the Growth team or other departments as GiveDirectly continues to expand its impact and operations.
- Opportunity to work on high-impact campaigns and initiatives, driving meaningful change in the international development sector.
- Chance to develop and refine skills in partnership management, content development, and marketing strategy.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance within the organization.
🌍 Location & Work Environment
Office Type: Fully remote, with the option to work from GiveDirectly's offices in New York, NY; Kisumu, KE; or Mbale, UG if preferred.
Office Location(s): P.O. Box 3221, New York, NY 10008, US; , Kisumu, KE; , Mbale, UG
Geographic Context:
- GiveDirectly's global presence allows for remote work with colleagues and partners across multiple time zones.
- The organization maintains offices in the United States, Kenya, and Uganda, with a strong focus on East Africa for recipient and partner engagement.
Work Schedule: Flexible scheduling with core hours aligned with the East Africa timezone (at least 4 hours overlap).
ASSUMPTION: GiveDirectly's remote work environment offers a high degree of flexibility and autonomy, with a strong emphasis on results and impact.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the Hiring Manager or a member of the Growth team.
- In-depth behavioral and skills-based interviews with multiple stakeholders, including GiveDirectly's VP of Growth and other relevant team members.
- Final round interviews may include a case study or project presentation to assess the candidate's fit for the role and GiveDirectly's mission.
- Background and reference checks, as well as a misconduct disclosure check, before extending an offer.
Key Assessment Areas:
- Communication and presentation skills, with a focus on clarity, conciseness, and persuasiveness.
- Analytical problem-solving skills and ability to develop data-driven strategies.
- Project management skills and ability to prioritize and manage multiple workstreams.
- Cultural fit and alignment with GiveDirectly's values and mission.
- Expertise in partnership management, content development, and marketing strategy.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your ability to drive impact through partnerships and marketing initiatives.
- Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required skills and competencies for this role.
- Research GiveDirectly's mission, values, and recent campaigns to show your enthusiasm and understanding of the organization's work.
- Be prepared to discuss your approach to marketing experiments, data analysis, and campaign optimization.
ATS Keywords: Brand Partnerships, Influencer Marketing, Content Development, Marketing Strategy, Project Management, Non-profit, International Development, Poverty Alleviation, Cash Transfers, GiveDirectly
ASSUMPTION: GiveDirectly's hiring process is designed to assess candidates' fit for the role and the organization's mission, with a strong emphasis on cultural fit and impact potential.
🛠️ Tools & Technologies
- Salesforce (CRM)
- Hubspot (ESP)
- WordPress (marketing website)
- GitHub
- Tableau
- PostHog
- Ads
- A/B testing
ASSUMPTION: Familiarity with GiveDirectly's growth stack is not required but may be beneficial for candidates with relevant experience in marketing technology and tools.
👔 Cultural Fit Considerations
Company Values:
- GiveDirectly values exceptional alignment with its core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.
- The organization prioritizes a high EQ, collaborative, and mission-driven work environment.
Work Style:
- GiveDirectly's remote work environment requires strong self-motivation, time management, and communication skills.
- The organization values a flexible, adaptable, and results-driven approach to work.
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with partners, influencers, and other stakeholders?
- Can you provide an example of a successful marketing campaign you've led, and how you optimized it based on data and feedback?
- How do you balance big-picture thinking with a keen attention to detail, and how do you prioritize your work to ensure both are addressed effectively?
ASSUMPTION: GiveDirectly's cultural fit assessment focuses on candidates' ability to thrive in a remote, mission-driven, and collaborative work environment, with a strong emphasis on emotional intelligence, problem-solving, and project management skills.
⚠️ Potential Challenges
- Managing multiple workstreams and prioritizing tasks effectively in a remote work environment.
- Balancing the need for strategic, long-term planning with the ability to execute tactical, short-term tasks efficiently.
- Navigating GiveDirectly's complex and evolving organizational structure, with multiple stakeholders and cross-functional collaboration required.
- Adapting to GiveDirectly's unique culture and mission-driven approach, which may differ from traditional non-profit or corporate environments.
ASSUMPTION: These potential challenges are not insurmountable, and successful candidates will be those who can adapt, prioritize, and thrive in GiveDirectly's dynamic and mission-driven work environment.
📈 Similar Roles Comparison
- Compared to related roles in marketing or partnership management, this role places a stronger emphasis on impact measurement, data-driven decision-making, and alignment with a mission-driven organization's values.
- GiveDirectly's focus on cash transfers and poverty alleviation sets it apart from other non-profits and social enterprises, requiring candidates with a unique blend of skills and experience.
- This role offers significant growth potential, with opportunities to take on additional responsibilities and advance within the organization as GiveDirectly continues to expand its impact and operations.
ASSUMPTION: Candidates with relevant experience in international development, poverty alleviation, or related fields may find this role particularly appealing due to its unique focus and impact potential.
📝 Sample Projects
- Developing and executing a high-impact influencer campaign with a prominent YouTuber or social media personality to raise awareness and funds for GiveDirectly's cash transfer programs.
- Collaborating with GiveDirectly's research team to create compelling content and marketing materials that communicate the impact of their studies and findings to a broad audience.
- Leading a cross-functional team to develop and launch a new marketing experiment aimed at expanding GiveDirectly's donor base and increasing the impact of its cash transfer programs.
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the Brand Partnerships Manager role at GiveDirectly, requiring candidates with a strong blend of skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe GiveDirectly's approach to measuring and optimizing the impact of its marketing campaigns and partnerships?
- How does GiveDirectly support the professional growth and development of its employees, particularly those in managerial roles?
- Can you provide an example of a time when you had to navigate a complex organizational structure or cross-functional collaboration to achieve a specific goal?
- How does GiveDirectly ensure the sustainability and long-term success of its cash transfer programs, and how does this role contribute to that effort?
- What steps does GiveDirectly take to mitigate the risks associated with sexual exploitation, abuse, and harassment (SEAH) in its operations, and how does this role play a part in that process?
ASSUMPTION: These key questions help candidates better understand GiveDirectly's mission, culture, and the specific requirements of the Brand Partnerships Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GiveDirectly Candidate Application Prep Guide.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your ability to drive impact through partnerships and marketing initiatives.
- Prepare for behavioral interviews by reflecting on your past experiences and how they demonstrate the required skills and competencies for this role.
- Research GiveDirectly's mission, values, and recent campaigns to show your enthusiasm and understanding of the organization's work.
- Be prepared to discuss your approach to marketing experiments, data analysis, and campaign optimization.
- Follow up with GiveDirectly's hiring team one week after submitting your application to inquire about your application status, if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
