📌 Core Information
🔹 Job Title: Copywriter – Brand Film & Video Group
🔹 Company: ServiceNow
🔹 Location: Chicago, IL, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving editorial excellence across ServiceNow.com and related digital experiences.
- Upholding editorial standards and best practices, contributing to continual improvements in copy quality and the content development process.
- Understanding the brand narrative and matching messaging to the right audience and moment in the user's journey.
- Collaborating with various teams to ensure consistent quality and messaging across all digital and brand touchpoints.
- Managing content projects and communicating effectively with stakeholders.
ASSUMPTION: This role requires a strong understanding of global technology companies, IT, and SaaS-based software. Experience in B2B technology marketing is preferred.
📋 Key Responsibilities
✅ Drive editorial excellence across ServiceNow.com and related digital experiences.
✅ Uphold editorial standards and best practices, contributing to continual improvements in copy quality and the content development process.
✅ Understand the brand narrative and match messaging to the right audience (customers, prospects, partners, developers) and to the right moment in the users' journey.
✅ Advocate for the customer and the user. Work with the UX team to balance business goals with visitor goals, writing in the language of our visitors.
✅ Manage content projects. Work directly and communicate effectively with your manager, stakeholders, and project leads to discover requirements, source information, meet deadlines, and secure approvals.
✅ Collaborate with writers in other design studios, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints.
✅ Partner with UX content strategists and researchers to develop strategies and messaging for our digital personas, page templates, and components.
✅ Partner with the research team to validate specific messaging and copywriting strategy with real users.
✅ Partner with SEO, analytics, and campaign teams to optimize copy.
✅ Write in U.S. English for global audiences, considering localization and translation needs up front, limiting the need for costly rewriting later.
✅ Grow your professional skills to meet the ever-changing needs of the digital experience studio.
ASSUMPTION: This role requires strong project management, collaboration, and communication skills. A digital-first style and user-centric, strategy-based approach to writing are essential.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field.
Experience: 4+ years of experience in concept and copywriting, ideally marketing for B2B technology companies.
Required Skills:
- Conceptual curiosity or journalistic ability to explore the breadth of a story and discover the essence of the narrative.
- Passion for creativity: for solving problems in new ways, for thinking big, for exploring the humanity in any subject, and cultivating smart, fun, engaging, and inspiring ideas and writing.
- Solid understanding of global technology companies, IT, and SaaS-based software preferred.
- Strong project management, collaboration, and communication skills.
- Digital-first style and a user-centric, strategy-based approach to writing.
- Enthusiasm for working in a highly collaborative, hands-on role with a seasoned team of passionate creators, marketers, and strategists.
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
- Familiarity with AI-powered tools, insights, and exploring AI's potential impact on a business or industry.
Preferred Skills:
- Experience with AI-powered content creation tools.
- Fluency in multiple languages.
ASSUMPTION: Candidates with a strong portfolio showcasing their creativity, versatility, and understanding of brand voice will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $100,500 - $175,900 per year. This is an estimate based on the provided range and the experience level required for this role.
Benefits:
- Health Plans
- Flexible Spending Accounts
- 401(k) Plan with Company Match
- ESPP
- Matching Donations
- Flexible Time Away Plan
- Family Leave Programs
Working Hours: 40 hours per week, with flexibility for remote work.
ASSUMPTION: The provided salary range is an estimate based on the job title, experience level, and location. Actual compensation may vary based on individual qualifications and work location.
📌 Applicant Insights
🔍 Company Context
Industry: ServiceNow is a leading global cloud-based platform company that makes work better for people. They provide digital workflows that create great experiences and unlock productivity.
Company Size: ServiceNow has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: ServiceNow was founded in 2004 and has since grown into a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.
Company Description:
- ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.
- Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
- ServiceNow's mission is to make the world work better for everyone.
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- and digitize workflows
Company Website: www.servicenow.com
ASSUMPTION: ServiceNow's large size and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, requiring a balance of creative and strategic thinking, as well as strong project management skills.
Reporting Structure: The Copywriter will report directly to the Manager of Brand Film & Video Group and work closely with various teams, including UX, product marketing, and research.
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that allows for a blend of remote and on-site work.
Growth Opportunities:
- As ServiceNow continues to grow and expand, there will be opportunities for the Copywriter to take on more responsibilities and advance their career within the marketing department or explore other areas of the organization.
- The company's focus on AI integration and innovation provides ample opportunities for professional development and growth.
ASSUMPTION: The Copywriter's success in this role will depend on their ability to adapt to the ever-changing needs of the digital experience studio and their willingness to take on new challenges and responsibilities.
🌍 Location & Work Environment
Office Type: ServiceNow's Chicago office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Twelve01West 176 North Racine Ave Suite 500, Chicago, IL 60607, United States
Geographic Context:
- Chicago is a major city in the United States, known for its vibrant culture, diverse neighborhoods, and rich history.
- The city offers a wide range of amenities, including world-class museums, restaurants, and entertainment options.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The Copywriter's work schedule will be determined based on the project needs and team availability, with a focus on maintaining a healthy work-life balance.
ASSUMPTION: The Copywriter's ability to thrive in a dynamic, fast-paced work environment will be crucial for success in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
- Writing test or portfolio review to evaluate creative and technical skills.
- On-site or virtual interview with the team to discuss the role in more detail and meet potential colleagues.
- Final interview with the director or another senior leader to discuss career growth and company culture.
Key Assessment Areas:
- Creativity and writing skills
- Understanding of the brand narrative and messaging strategy
- Project management and collaboration skills
- Adaptability and willingness to learn
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio or writing samples that demonstrate your creativity, versatility, and understanding of brand voice.
- Prepare for the interview by researching ServiceNow's company culture, values, and recent projects.
ATS Keywords: editorial excellence, brand narrative, user experience, project management, collaboration, content development, AI integration, B2B marketing, creativity, research, analytics, localization
ASSUMPTION: The interview process for this role may include assessments of both hard and soft skills, as well as an evaluation of cultural fit and alignment with ServiceNow's values.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Contentful)
- Writing and collaboration tools (e.g., Google Docs, Microsoft Word)
- Project management tools (e.g., Asana, JIRA)
- AI-powered content creation tools (e.g., Copy.ai, Frase)
ASSUMPTION: The Copywriter should be comfortable learning and adapting to new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- Performance
- Trust
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and strategic
Self-Assessment Questions:
- How do you approach balancing business goals with visitor goals in your writing?
- Can you provide an example of a time when you had to adapt your writing style to fit a specific brand voice or audience?
- How do you stay organized and manage multiple projects and deadlines?
ASSUMPTION: ServiceNow values candidates who are passionate about their work, committed to delivering exceptional customer experiences, and eager to learn and grow in a dynamic environment.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the digital experience studio may require the Copywriter to adapt quickly and manage multiple priorities.
- Collaborating with various teams and stakeholders may present challenges in coordinating schedules and aligning expectations.
- The need to consider localization and translation needs up front may require additional research and planning.
- The Chicago office may have a competitive job market, making it important for the Copywriter to stand out and demonstrate their unique value proposition.
ASSUMPTION: The Copywriter's ability to thrive in a dynamic, fast-paced work environment and adapt to change will be crucial for success in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on project management and collaboration skills, as well as a strong understanding of global technology companies and AI integration.
- In the broader context of the marketing industry, this role requires a unique blend of creativity, strategic thinking, and technical proficiency.
- Career paths for successful Copywriters may include advancing to senior roles within the marketing department or exploring other areas of the organization, such as product management or user experience design.
ASSUMPTION: The Copywriter's success in this role will depend on their ability to adapt to the ever-changing needs of the digital experience studio and their willingness to take on new challenges and responsibilities.
📝 Sample Projects
- Developing a brand narrative and messaging strategy for a new product launch, including creating copy for website pages, marketing materials, and sales enablement content.
- Collaborating with UX designers and researchers to create user-centered content for a new digital experience, including wireframes, prototypes, and A/B tests.
- Managing a content project for a major campaign, including coordinating with stakeholders, sourcing information, meeting deadlines, and securing approvals.
ASSUMPTION: These sample projects are intended to illustrate the range of responsibilities and challenges the Copywriter may face in this role, rather than representing a comprehensive list of potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the Brand Film & Video Group fits into the broader marketing organization?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the digital experience studio in the coming year, and how can this role contribute to addressing them?
- How does the company approach integrating AI into its products, services, and internal processes?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio or writing samples that demonstrate your creativity, versatility, and understanding of brand voice.
- Prepare for the interview by researching ServiceNow's company culture, values, and recent projects.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
