Copywriter – Brand Film & Video Group

📌 Core Information

🔹 Job Title: Copywriter – Brand Film & Video Group

🔹 Company: ServiceNow

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving editorial excellence across ServiceNow.com and related digital experiences.
• Upholding editorial standards and best practices, contributing to continual improvements in copy quality and the content development process.
• Understanding the brand narrative and matching messaging to the right audience and moment in the user's journey.
• Collaborating with various teams to ensure consistent quality and messaging across all digital and brand touchpoints.
• Managing content projects, working directly with stakeholders to meet deadlines and secure approvals.
• Partnering with UX content strategists and researchers to develop strategies and messaging for digital personas, page templates, and components.
• Integrating AI into work processes, decision-making, or problem-solving, and leveraging AI-powered tools.

ASSUMPTION: This role requires a strong understanding of global technology companies, IT, and SaaS-based software. The ideal candidate will have a passion for creativity, problem-solving, and user-centric writing.

📋 Key Responsibilities

✅ Drive editorial excellence across ServiceNow.com and related digital experiences.

✅ Uphold editorial standards and best practices, contributing to continual improvements in copy quality and the content development process.

✅ Understand the brand narrative and match messaging to the right audience and moment in the user's journey.

✅ Advocate for the customer and the user, working with the UX team to balance business goals with visitor goals, writing in the language of our visitors.

✅ Manage content projects, working directly with stakeholders to discover requirements, source information, meet deadlines, and secure approvals.

✅ Collaborate with writers in other design studios, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints.

✅ Partner with UX content strategists and researchers to develop strategies and messaging for digital personas, page templates, and components.

✅ Partner with the research team to validate specific messaging and copywriting strategy with real users.

✅ Partner with SEO, analytics, and campaign teams to optimize copy.

✅ Write in U.S. English for global audiences, considering localization and translation needs up front, limiting the need for costly rewriting later.

✅ Grow professional skills to meet the ever-changing needs of the digital experience studio.

ASSUMPTION: This role requires strong project management, collaboration, and communication skills. The ideal candidate will be comfortable working in a highly collaborative, hands-on role with a seasoned team of passionate creators, marketers, and strategists.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field.

Experience: 6+ years of experience in concept and copywriting, ideally marketing for B2B technology companies.

Required Skills:

• Conceptual curiosity or journalistic ability to explore the breadth of a story and discover the essence of the narrative.
• Passion for creativity: solving problems in new ways, thinking big, exploring the humanity in any subject, and cultivating smart, fun, engaging, and inspiring ideas and writing.
• Solid understanding of global technology companies, IT, and SaaS-based software preferred.
• Strong project management, collaboration, and communication skills.
• Digital-first style and a user-centric, strategy-based approach to writing.
• Enthusiasm for working in a highly collaborative, hands-on role with a seasoned team of passionate creators, marketers, and strategists.
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
• Familiarity with AI-powered tools, insights, and exploring AI's potential impact on a business or industry.

Preferred Skills:

• Experience with AI-powered content creation tools.
• Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, proficiency in U.S. English is likely required for this role. Additionally, experience with AI-powered content creation tools and familiarity with multiple languages may be beneficial but are not strictly required.

💰 Compensation & Benefits

Salary Range: $100,500 - $175,900 per year (based on the provided range)

Benefits:

• Health Plans
• Flexible Spending Accounts
• 401(k) Plan with Company Match
• ESPP
• Matching Donations
• Flexible Time Away Plan
• Family Leave Programs

Working Hours: Full-time, with flexible work arrangements (remote, flexible, or required in office, depending on the nature of the work).

ASSUMPTION: The provided salary range is based on the location of the role in Chicago, Illinois. The benefits listed are based on the information provided in the job description and may be subject to change based on work location.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 10,001+ employees

Founded: 2004

Company Description:

• ServiceNow is a global market leader in cloud-based platforms that transform how organizations work.
• Their intelligent platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
• ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®.

Company Specialties:

• Service Management
• Enterprise Cloud
• Custom App Development
• Platform
• ITSM
• Security Operations
• Customer Service Management
• ITOM
• GRC
• HR Service Delivery
• and digitize workflows

Company Website: www.servicenow.com

ASSUMPTION: ServiceNow is a well-established company in the software development industry, with a strong focus on innovation and transformation. They offer a comprehensive platform that caters to various organizational needs, including service management, enterprise cloud, and custom app development.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports to the Manager, Brand Film & Video Group.

Work Arrangement: This role offers flexible work arrangements, including remote, flexible, or required in office, depending on the nature of the work.

Growth Opportunities:

• Potential career growth within the Marketing department or related fields.
• Opportunities to work on diverse projects and collaborate with various teams.
• Chance to develop skills in AI integration and content strategy.

ASSUMPTION: This role offers ample opportunities for career growth and skill development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 1201 West 176 North Racine Ave Suite 500, Chicago, IL 60607, United States

Geographic Context:

• Chicago is a major city in the Midwest region of the United States, known for its vibrant culture, diverse neighborhoods, and rich history.
• The office is located in the West Loop neighborhood, which is a bustling commercial and residential district with numerous restaurants, shops, and entertainment options.
• The area is well-connected by public transportation, making it easily accessible from various parts of the city.

Work Schedule: Full-time, with flexible hours and remote work options available.

ASSUMPTION: The work environment at ServiceNow is collaborative and dynamic, with a focus on innovation and transformation. The office is located in a vibrant and well-connected neighborhood, offering employees a range of amenities and easy access to public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the team
• Final interview with the director or another senior leader

Key Assessment Areas:

• Writing samples and portfolio
• Cultural fit and alignment with company values
• Problem-solving skills and creativity
• AI integration and content strategy knowledge

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio or writing samples that demonstrate your ability to drive editorial excellence and understand brand narratives.
• Prepare for behavioral and scenario-based questions that assess your problem-solving skills, creativity, and cultural fit.

ATS Keywords: Editorial excellence, brand narrative, user-centric writing, AI integration, content strategy, project management, collaboration, creativity, B2B technology, global technology companies, IT, SaaS-based software

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing samples, cultural fit, and problem-solving skills. Applicants should tailor their resumes and cover letters to highlight their relevant experience and skills, and prepare for behavioral and scenario-based interviews.

🛠️ Tools & Technologies

• Content management systems (CMS)
• AI-powered content creation tools (e.g., Copy.ai, Frase, etc.)
• Project management tools (e.g., Asana, Jira, etc.)
• Collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: The ideal candidate will have experience with content management systems, AI-powered content creation tools, project management tools, and collaboration tools. Familiarity with industry-specific tools and technologies may also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Integrity
• Collaborative
• Accountable

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and accountable
• Customer-focused and user-centric

Self-Assessment Questions:

• Do you align with ServiceNow's customer-obsessed value, and how have you demonstrated this in your previous roles?
• How do you approach working in a collaborative and innovative environment, and what examples can you provide from your past experiences?
• Can you describe a time when you had to balance business goals with user goals, and how did you ensure that the user's voice was heard in the process?

ASSUMPTION: ServiceNow values a customer-obsessed, innovative, and collaborative work environment. Candidates should assess their alignment with these values and be prepared to provide examples of their fit with the company culture during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, dynamic environment.
• Balancing business goals with user goals and ensuring that the user's voice is heard in the content creation process.
• Integrating AI into work processes, decision-making, or problem-solving, and staying up-to-date with the latest AI-powered tools and trends.
• Working remotely or in a hybrid environment, requiring strong communication and collaboration skills.

ASSUMPTION: These challenges require strong project management, communication, and collaboration skills, as well as a willingness to adapt to a dynamic and fast-paced work environment. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in such an environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on brand film and video content, requiring a strong understanding of visual storytelling and messaging.
• Compared to other content creation roles, this position places a greater emphasis on AI integration and content strategy.
• Career progression in this role may lead to senior content strategy or management positions within the Marketing department or related fields.

ASSUMPTION: This role offers unique opportunities for career growth and skill development within a dynamic and innovative company. Candidates should assess their fit with the specific requirements and challenges of this role compared to related positions.

📝 Sample Projects

• Developing a comprehensive brand narrative and messaging framework for a new product launch, incorporating user research and AI-driven insights.
• Creating a series of engaging and informative video tutorials or webinars to educate users on new features or updates to an existing product.
• Managing a content project for a major marketing campaign, collaborating with various teams to ensure consistent messaging and branding across all digital and brand touchpoints.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, including content strategy, AI integration, project management, and collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the Brand Film & Video Group, and how does this role fit within the team?
• How does ServiceNow approach integrating AI into content creation processes, and what opportunities are there for growth and development in this area?
• Can you provide an example of a successful content project that the team has worked on, and what made it a success?
• How does ServiceNow support work-life balance and employee well-being, particularly for remote or hybrid workers?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team dynamics, and company culture, as well as their ability to plan for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including writing samples or a portfolio that demonstrates your ability to drive editorial excellence and understand brand narratives.
• Prepare for behavioral and scenario-based questions that assess your problem-solving skills, creativity, and cultural fit.
• If selected for an interview, be ready to discuss your approach to AI integration and content strategy, as well as your experience with relevant tools and technologies.
• Follow up with the hiring manager or recruiter within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.