📌 Core Information
🔹 Job Title: Copywriter – Brand Film & Video Group
🔹 Company: ServiceNow
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving editorial excellence across ServiceNow.com and related digital experiences.
- Upholding editorial standards and best practices, contributing to continual improvements in copy quality and the content development process.
- Understanding and matching messaging to the right audience and moment in the user's journey.
- Collaborating with various teams to ensure consistent quality, voice, and style for copy across all digital and brand touchpoints.
- Growing professional skills to meet the ever-changing needs of the digital experience studio.
ASSUMPTION: This role requires a strong background in copywriting, with a focus on digital experiences and a deep understanding of global technology companies.
📋 Key Responsibilities
✅ Drive editorial excellence across ServiceNow.com and related digital experiences.
✅ Uphold editorial standards and best practices, contributing to continual improvements in copy quality and the content development process.
✅ Understand and match messaging to the right audience (customers, prospects, partners, developers) and to the right moment in the user's journey.
✅ Advocate for the customer and the user. Work with the UX team to balance business goals with visitor goals, writing in the language of our visitors.
✅ Manage content projects, working directly with managers, stakeholders, and project leads to discover requirements, source information, meet deadlines, and secure approvals.
✅ Collaborate with writers in other design studios, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints.
✅ Partner with UX content strategists and researchers to develop strategies and messaging for our digital personas, page templates, and components.
✅ Partner with the research team to validate specific messaging and copywriting strategy with real users.
✅ Partner with SEO, analytics, and campaign teams to optimize copy.
✅ Write in U.S. English for global audiences, considering localization and translation needs up front, limiting the need for costly rewriting later.
✅ Grow professional skills to meet the ever-changing needs of the digital experience studio.
ASSUMPTION: This role requires strong project management, collaboration, and communication skills, as well as a user-centric, strategy-based approach to writing.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Marketing, or a related field.
Experience: 6+ years of experience in concept and copywriting, ideally marketing for B2B technology companies.
Required Skills:
- Conceptual curiosity or journalistic ability to explore the breadth of a story and discover its essence.
- Passion for creativity: solving problems in new ways, thinking big, exploring the humanity in any subject, and cultivating smart, fun, engaging, and inspiring ideas and writing.
- Solid understanding of global technology companies, IT, and SaaS-based software preferred.
- Strong project management, collaboration, and communication skills.
- Digital-first style and a user-centric, strategy-based approach to writing.
- Enthusiasm for working in a highly collaborative, hands-on role with a seasoned team of passionate creators, marketers, and strategists.
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
- Familiarity with AI-powered tools, insights, and exploring AI's potential impact on a business or industry.
Preferred Skills:
- Experience with AI-powered content creation or optimization tools.
- Fluency in multiple languages.
ASSUMPTION: Candidates with a strong portfolio showcasing their creativity, versatility, and ability to adapt to different styles and voices will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $100,500 - $175,900 per year, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.
Benefits:
- Health Plans
- Flexible Spending Accounts
- 401(k) Plan with Company Match
- ESPP
- Matching Donations
- Flexible Time Away Plan
- Family Leave Programs
Working Hours: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The salary range provided is based on the company's base pay guideline for this location and role. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. ServiceNow is a global market leader in digital workflows, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.
Company Size: 10,001+ employees. As a large organization, ServiceNow offers numerous opportunities for growth and collaboration.
Founded: 2004 in San Diego, California. ServiceNow has since expanded globally, with offices in multiple countries.
Company Description:
- ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500.
- The intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work.
- ServiceNow's mission is to make the world work better for everyone.
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- and digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's extensive customer base and global presence provide ample opportunities for the copywriter to work on diverse and impactful projects.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers the opportunity to lead projects, collaborate with cross-functional teams, and drive editorial excellence across digital experiences.
Reporting Structure: The copywriter will report to the Manager, Brand Film & Video Group and work closely with various teams, including UX, product marketing, and research.
Work Arrangement: Remote OK. ServiceNow offers flexible work arrangements, with the option to work remotely or from one of their global offices.
Growth Opportunities:
- Progression to senior or management roles within the content or marketing teams.
- Expansion into other areas of the business, such as product marketing or customer success.
- Opportunities to work on high-impact projects and collaborate with diverse teams.
ASSUMPTION: The copywriter's ability to grow professionally and take on new challenges will be crucial for success in this role and within the organization.
🌍 Location & Work Environment
Office Type: Hybrid. ServiceNow offers a flexible work environment, with the option to work remotely or from their Chicago office.
Office Location(s): Twelve01West 176 North Racine Ave Suite 500, Chicago, IL 60607, United States
Geographic Context:
- Chicago is a major city in the Midwest, known for its vibrant culture, diverse neighborhoods, and extensive public transportation system.
- The office is located in the West Town neighborhood, offering easy access to various amenities and attractions.
- Chicago experiences cold winters and warm summers, with temperatures ranging from the 20s to the 90s.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely.
ASSUMPTION: The copywriter's ability to thrive in a hybrid work environment and adapt to the unique cultural and geographic context of Chicago will be essential for success in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the team.
- Final interview with the director or another senior leader.
Key Assessment Areas:
- Writing samples and portfolio review.
- Cultural fit and alignment with ServiceNow's values.
- Problem-solving skills and ability to think critically about content strategy.
- Understanding of global technology companies and digital experiences.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a portfolio of your best work, showcasing your versatility and ability to adapt to different styles and voices.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and collaboration.
ATS Keywords: Copywriting, B2B, Technology, Digital Experiences, Editorial Excellence, Collaboration, Project Management, AI Integration, UX, SEO, Marketing
ASSUMPTION: ServiceNow's application process is designed to assess the candidate's skills, cultural fit, and ability to thrive in a dynamic, collaborative environment.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as Adobe Experience Manager or Contentful
- Project management tools like Asana or JIRA
- AI-powered content creation or optimization tools (optional)
- Microsoft Office Suite or Google Workspace
ASSUMPTION: Familiarity with industry-standard content management systems and project management tools is essential for success in this role. Experience with AI-powered content tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Integrity
- Collaborative
- Accountable
Work Style:
- Collaborative and cross-functional teamwork
- Agile and iterative content development processes
- Data-driven decision-making
- Continuous learning and improvement
Self-Assessment Questions:
- How do you ensure that your writing aligns with ServiceNow's brand voice and values?
- Describe a time when you had to manage a complex content project. How did you approach it, and what was the outcome?
- How do you stay up-to-date with industry trends and best practices in digital experiences and copywriting?
ASSUMPTION: ServiceNow values candidates who are customer-obsessed, innovative, and collaborative, with a strong work ethic and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment.
- Balancing business goals with user needs and preferences in a global context.
- Keeping up with the ever-evolving landscape of digital experiences and AI integration.
- Adapting to a hybrid work environment and collaborating effectively with remote team members.
ASSUMPTION: The copywriter must be able to thrive in a fast-paced, dynamic environment and adapt to change quickly and effectively.
📈 Similar Roles Comparison
- This role differs from other copywriting positions in its focus on digital experiences and AI integration, as well as the opportunity to work on high-impact projects for a global market leader.
- ServiceNow's size and global presence offer unique opportunities for growth and collaboration that may not be available in smaller organizations.
- Career progression in this role could lead to senior or management positions within the content or marketing teams, or expansion into other areas of the business.
ASSUMPTION: This role offers unique opportunities for growth and collaboration that may not be available in smaller organizations or in more traditional copywriting positions.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including messaging frameworks, user personas, and content templates.
- Collaborating with UX designers and researchers to create intuitive and engaging user flows and content for a redesigned website or application.
- Managing a content audit and migration project for a large-scale enterprise, ensuring consistent branding, messaging, and SEO optimization across all digital touchpoints.
ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the copywriter's role within ServiceNow's digital experience studio.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Film & Video Group and the digital experience studio?
- How does ServiceNow approach AI integration and innovation in its content and digital experiences?
- What are the most significant challenges and opportunities facing the copywriting team in the coming months or years?
- How does ServiceNow support the professional growth and development of its copywriting team members?
- What is the company's approach to work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio of your best work, showcasing your versatility and ability to adapt to different styles and voices.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and collaboration.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
