📌 Core Information
🔹 Job Title: Copywriter – Brand Film & Video Group
🔹 Company: ServiceNow
🔹 Location: Chicago, IL, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Chicago, IL)
🚀 Job Overview
Key aspects of this role include:
- Driving editorial excellence across ServiceNow.com and related digital experiences
- Upholding editorial standards and best practices
- Understanding and matching brand messaging to the right audience and moment in the user's journey
- Collaborating with various teams to ensure consistent quality and messaging across all digital and brand touchpoints
- Growing professional skills to meet the ever-changing needs of the digital experience studio
ASSUMPTION: This role requires a strong understanding of global technology companies and a user-centric approach to writing. Familiarity with AI-powered tools and exploring AI's potential impact on a business or industry is also beneficial.
📋 Key Responsibilities
✅ Drive editorial excellence across ServiceNow.com and related digital experiences
✅ Uphold editorial standards and best practices, contributing to continual improvements in copy quality and the content development process
✅ Understand the brand narrative and match messaging to the right audience and moment in the user's journey
✅ Advocate for the customer and the user, balancing business goals with visitor goals and writing in the language of our visitors
✅ Manage content projects, working directly with managers, stakeholders, and project leads to discover requirements, source information, meet deadlines, and secure approvals
✅ Collaborate with writers in other design studios, product marketing teams, and agencies to drive consistent quality, voice, and style for copy across all digital and brand touchpoints
✅ Partner with UX content strategists and researchers to develop strategies and messaging for digital personas, page templates, and components
✅ Partner with the research team to validate specific messaging and copywriting strategy with real users
✅ Partner with SEO, analytics, and campaign teams to optimize copy
✅ Write in U.S. English for global audiences, considering localization and translation needs up front
ASSUMPTION: The role involves a high degree of collaboration and project management, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 6+ years of experience in concept and copywriting, ideally marketing for B2B technology companies
Required Skills:
- Conceptual curiosity or journalistic ability to explore the breadth of a story and discover its essence
- Passion for creativity, problem-solving, and exploring the humanity in any subject
- Solid understanding of global technology companies, IT, and SaaS-based software
- Strong project management, collaboration, and communication skills
- Digital-first style and a user-centric, strategy-based approach to writing
- Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving
Preferred Skills:
- Familiarity with AI-powered tools, insights, and exploring AI's potential impact on a business or industry
ASSUMPTION: While not explicitly stated, a strong portfolio showcasing relevant writing samples is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $100,500 - $175,900 per year (based on location and experience)
Benefits:
- Health plans, including flexible spending accounts
- 401(k) Plan with company match
- Employee Stock Purchase Plan (ESPP)
- Matching donations
- Flexible time away plan and family leave programs
Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for similar roles. The actual salary may vary based on individual qualifications and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees (Enterprise)
Founded: 2004
Company Description:
- ServiceNow is a global market leader in digital workflows, transforming how work gets done
- The company's cloud-based platform and solutions help digitize and unify organizations
- ServiceNow serves over 8,100 customers worldwide, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- IT Service Management (ITSM)
- Security Operations
- Customer Service Management
- IT Operations Management (ITOM)
- Governance, Risk, and Compliance (GRC)
- HR Service Delivery
- Digitizing workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's large size and global presence offer extensive growth opportunities and diverse work environments for employees.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience
Reporting Structure: This role reports to the Manager, Brand Content
Work Arrangement: On-site (Chicago, IL) with flexibility for remote work as needed
Growth Opportunities:
- Progression to senior or management roles within the content or marketing teams
- Expansion into other areas of the business, such as product marketing or customer success
- Potential to work on high-impact projects and initiatives, driving significant business value
ASSUMPTION: Given ServiceNow's size and growth, there are likely numerous opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative workspace
Office Location(s): 1201 West 176 North Racine Ave, Suite 500, Chicago, IL 60607
Geographic Context:
- Chicago, IL, is a major U.S. city with a diverse economy and a vibrant cultural scene
- The office is located in the River North neighborhood, offering easy access to public transportation, dining, and entertainment options
- The area has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for remote work as needed
ASSUMPTION: The Chicago office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the content team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of ServiceNow's brand and products
- Project management and collaboration skills
- Cultural fit and alignment with ServiceNow's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio showcasing your best writing samples, demonstrating your range and versatility
- Research ServiceNow's brand, products, and company culture to demonstrate your enthusiasm and understanding
ATS Keywords: Copywriter, Brand Film & Video Group, ServiceNow, Marketing, B2B Technology, AI Integration, Content Development, Editorial Standards, User-Centric Writing, Collaboration, Project Management
ASSUMPTION: ServiceNow's application process is likely competitive, with a focus on finding the best fit for the company's culture and the specific role's requirements.
🛠️ Tools & Technologies
- Content management systems (CMS) such as Adobe Experience Manager or similar
- Project management tools like Asana, JIRA, or Trello
- AI-powered writing and content optimization tools (e.g., Grammarly, Frase, Copy.ai)
- Collaboration platforms like Microsoft Teams or Slack
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Innovation
- Performance
- One Team
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on continuous improvement and learning
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about driving business impact through compelling storytelling?
- Do you embrace a customer-centric mindset, always putting the user first?
ASSUMPTION: ServiceNow values candidates who are passionate about their work, eager to learn, and committed to driving results in a collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing business goals with user needs and preferences
- Adapting to a fast-paced, ever-changing work environment
- Collaborating effectively with diverse teams and stakeholders
ASSUMPTION: These challenges are common in fast-growing technology companies and can be overcome with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other content or copywriting roles, this position offers a unique focus on brand film and video content
- ServiceNow's size and global presence provide extensive opportunities for career growth and skill development
- This role may offer more exposure to AI integration and optimization tools compared to similar positions in other industries
ASSUMPTION: While this role shares similarities with other content or copywriting positions, its focus on brand film and video content and ServiceNow's unique culture set it apart.
📝 Sample Projects
- Developing a comprehensive brand style guide for ServiceNow's digital experiences
- Creating a series of engaging video scripts to showcase ServiceNow's products and services
- Collaborating with UX designers and researchers to develop user-centered content for ServiceNow's digital platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the role, highlighting the importance of strong communication and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams, such as product marketing or customer success?
- What are the most significant challenges facing the content team currently, and how can this role help address them?
- How does ServiceNow support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio showcasing your best writing samples, demonstrating your range and versatility
- Follow up with the hiring manager one week after submission to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
