Copywriter & Creative Strategist (m/w/d)

📌 Core Information

🔹 Job Title: Copywriter & Creative Strategist (m/w/d)

🔹 Company: yummy

🔹 Location: Munich, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing creative copy concepts for various platforms, including Paid Social, Landing Pages, and Amazon.
• Collaborating with the performance team to create compelling ads and analyze their performance.
• Working closely with design, video, and performance marketing teams.
• Bringing creative ideas for new campaigns, claims, and content pieces.

ASSUMPTION: This role requires a strong focus on data-driven optimization and a good understanding of target audiences and social trends.

📋 Key Responsibilities

✅ Developing copy concepts for Paid Social, Landing Pages, and Amazon.

✅ Writing strong hooks, headlines, and CTAs for ads.

✅ Analyzing the performance of copy and optimizing it based on data.

✅ Collaborating with design, video, and performance marketing teams.

✅ Bringing creative ideas for new campaigns, claims, and content pieces.

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well in a team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Proven experience in copywriting for DTC brands, ideally in a performance context.

Required Skills:

• Excellent German language skills, with a good understanding of English.
• Strong copywriting skills with a focus on selling through words.
• Ability to think in hooks instead of headlines.
• Experience with A/B testing and data-driven optimization.
• Gespür for Tonalität, Zielgruppen, and Social-Trends.

Preferred Skills:

• Experience with performance marketing platforms (e.g., Facebook Ads, Google Ads).
• Familiarity with A/B testing tools (e.g., Optimizely, Google Optimize).

ASSUMPTION: Candidates with experience in the food and beverage industry may have an advantage, but it is not a strict requirement.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level copywriters in Munich).

Benefits:

• Competitive salary.
• Cutting-edge tools and Apple hardware.
• Inspiring office in the Munich Westend, 4 min from Heimeranplatz.
• Room for own ideas, much responsibility, direct decision-making.
• Close collaboration with founders, creatives, and performance marketing.

Working Hours: Full-time (40 hours/week) with flexible working hours.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Yummy is a convenience food startup focused on healthy, quick, and delicious meals.

Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with opportunities for growth and impact.

Founded: 2021 in Munich, Germany. Yummy was founded by Sebastian Büchte, Pascal Lehmann, and Patrick Sbosny, combining decades of experience in the Sterneküche, E-commerce, and management.

Company Description:

• Yummy aims to revolutionize the convenience food market by making healthy eating faster, easier, and more enjoyable.
• The company offers a wide range of products, including meal kits, ready-to-eat meals, and snacks.
• Yummy is committed to using high-quality, sustainable ingredients and eco-friendly packaging.

Company Specialties:

• Meal kits and ready-to-eat meals.
• E-commerce and subscription-based business model.
• Sustainable and eco-friendly practices.

Company Website: yummyeats.co

ASSUMPTION: Yummy's focus on sustainability and eco-friendly practices may attract candidates who share these values.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in copywriting and creative strategy.

Reporting Structure: This role reports directly to the founders and works closely with the in-house performance team, design, video, and performance marketing teams.

Work Arrangement: On-site, with flexible working hours. The role requires a presence in the Munich office, but some remote work may be possible.

Growth Opportunities:

• As a growing startup, Yummy offers opportunities for career advancement as the company expands.
• Candidates can grow within the marketing department or explore other areas of the business.
• The dynamic and agile work environment encourages employees to take on new challenges and responsibilities.

ASSUMPTION: Candidates should be comfortable working in a fast-paced, ever-changing environment and be open to taking on new responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: Inspiring office in the Munich Westend, 4 min from Heimeranplatz. The office is designed to foster creativity and collaboration.

Office Location(s): Munich, Germany.

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany.
• The city is known for its vibrant culture, rich history, and high quality of life.
• Munich is a major hub for the tech and startup industries in Europe.

Work Schedule: Full-time (40 hours/week) with flexible working hours. The role requires a presence in the Munich office, but some remote work may be possible.

ASSUMPTION: Candidates should be comfortable working in an on-site environment and be able to commute to the Munich office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the founders to discuss the role and the candidate's qualifications.
• In-person interview at the Munich office with the founders and relevant team members.
• Final decision and job offer.

Key Assessment Areas:

• Creativity and copywriting skills.
• Understanding of target audiences and social trends.
• Ability to work well in a team environment.
• Problem-solving skills and data-driven approach.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your previous copywriting work and explain how it showcases your creativity and problem-solving skills.
• Prepare for the interview by researching Yummy's products, mission, and values, and be ready to discuss how your skills and experience align with the company's goals.

ATS Keywords: Copywriting, Creative Strategy, Paid Social, Landing Pages, Amazon, Performance Marketing, A/B Testing, Data-Driven Optimization, German Language, English Language.

ASSUMPTION: The interview process may vary depending on the candidate's qualifications and the company's current hiring needs.

🛠️ Tools & Technologies

• Apple hardware.
• Performance marketing platforms (e.g., Facebook Ads, Google Ads).
• A/B testing tools (e.g., Optimizely, Google Optimize).
• Project management tools (e.g., Asana, Trello).

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and the company's current needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity.
• Customer focus and quality.
• Sustainability and eco-friendliness.
• Collaboration and teamwork.

Work Style:

• Dynamic and agile.
• Data-driven and results-oriented.
• Collaborative and team-focused.
• Open and transparent communication.

Self-Assessment Questions:

• Do you share Yummy's commitment to sustainability and eco-friendly practices?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-focused work environment?

ASSUMPTION: Candidates who share Yummy's values and work style are more likely to be a good fit for the company and this role.

⚠️ Potential Challenges

• The role requires a strong focus on data-driven optimization, which may be challenging for candidates who prefer a more creative, intuitive approach.
• The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured, stable work environment.
• The role requires a presence in the Munich office, which may be a challenge for candidates who prefer remote work or live far from the office.
• The company is a startup, which may come with its own set of challenges and uncertainties.

ASSUMPTION: Candidates should carefully consider whether they are comfortable with the potential challenges and whether they align with their personal and professional goals.

📈 Similar Roles Comparison

• This role is similar to a Copywriter or Creative Strategist role in other companies, but it may have a stronger focus on data-driven optimization and performance marketing.
• The company size and work environment may differ from larger, more established companies, offering more opportunities for growth and impact but also potentially less structure and stability.
• The role may offer more opportunities for career advancement as the company grows and expands.

ASSUMPTION: Candidates should research similar roles in other companies to better understand the market and their own qualifications.

📝 Sample Projects

• Developing a series of ads for a new product launch, including headlines, hooks, and CTAs, and analyzing their performance to optimize conversions.
• Collaborating with the design team to create a visually appealing and on-brand landing page for a new campaign, and optimizing it based on user data.
• Working with the performance marketing team to develop a strategy for improving the click-through rate of Amazon ads, and implementing and testing different approaches.

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, but the specific projects may vary depending on the company's current needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the next year?
• How does the performance marketing team collaborate with other departments, such as design and video?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working hours?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment, but candidates should also prepare their own questions based on their research and interests.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Yummy's products, mission, and values, and be ready to discuss how your skills and experience align with the company's goals.
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.