Copywriter - Digital & Demand Generation

📌 Core Information

🔹 Job Title: Copywriter - Digital & Demand Generation

🔹 Company: Alteryx

🔹 Location: North Carolina, United States

🔹 Job Type: Remote

🔹 Category: ✍️ Copywriting & Content Writing, 🎯 Demand Generation

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: True

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating engaging and effective copy for digital ads, emails, and landing pages
• Translating complex data into clear and compelling messaging
• Collaborating with marketing teams to maintain brand consistency
• Optimizing content for engagement and conversion metrics

ASSUMPTION: The role requires a synergy of creative and analytical skills to produce high-quality content that resonates with B2B audiences while driving measurable outcomes.

📋 Key Responsibilities

✅ Write high-impact, on-brand copy for demand generation activities

✅ Translate complex, data-rich content into concise messages

✅ Optimize copy to drive action and improve click-through rates

✅ Collaborate with strategists, designers, and marketers to align messaging

✅ Partner with the web team to enhance user experience

✅ Work with international teams for content localization

✅ Own A/B testing initiatives to refine campaign performance

✅ Stay updated on trends in B2B SaaS marketing

✅ Deliver precise content using AI tools

ASSUMPTION: This role emphasizes an ability to adapt to fast-changing marketing trends and integrate the latest AI tools for content personalization and efficiency.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of professional writing experience in a B2B SaaS company

Required Skills:

• Copywriting for digital platforms
• Understanding of data, analytics, and AI
• SEO and content optimization

Preferred Skills:

• Experience with marketing funnels
• Technical writing proficiency

ASSUMPTION: The qualifications assume a deep familiarity with B2B marketing strategies and the SaaS industry, combined with strong technical communication skills.

💰 Compensation & Benefits

Salary Range: $110,000 - $140,000, influenced by factors such as experience, education, skills, and location

Benefits:

• Medical, retirement, and financial wellness plans
• Paid time off and employee discounts
• Bonuses and other compensation incentives

Working Hours: Standard 40 hours per week, with potential flexibility for remote work

ASSUMPTION: Compensation and benefits are structured to attract skilled professionals with competitive advantages, reflecting Alteryx's commitment to equitable pay.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on analytics and AI

Company Size: 1,001-5,000 employees, providing a robust but agile environment

Founded: Not specified

Company Description:

• Alteryx provides a secure platform for enterprise analytics
• Empowers organizations to automate analytics for enhanced decision making
• Offers solutions deployable in on-prem, hybrid, and cloud environments

Company Specialties:

• Self-Service Data Analytics
• Predictive and Spatial Analytics
• Data Blending and Prep

Company Website: http://www.alteryx.com

ASSUMPTION: The company focuses on facilitating data-driven decisions by providing cutting-edge analytics solutions and fostering an inclusive workplace culture.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely reports to a Demand Generation Manager or Director

Work Arrangement: Primarily remote with digital collaboration tools in use

Growth Opportunities:

• Development in data-driven content strategy
• Exposure to AI and machine learning innovations
• Potential to lead projects and initiatives

ASSUMPTION: The role offers significant professional growth in a dynamic, tech-driven environment with ample opportunities for impact and leadership.

🌍 Location & Work Environment

Office Type: Remote-based with global team collaboration

Office Location(s): Headquarters in Irvine, California with multiple international branches

Geographic Context:

• Positioned in a tech hub with access to global resources
• Structured to support a remote workforce
• Collaboration across various time zones

Work Schedule: Flexible remote working schedule with standard 40-hour workweek

ASSUMPTION: The position supports work-life balance through remote flexibility while ensuring strong connectivity through technology.

💼 Interview & Application Insights

Typical Process:

• Initial application submission online
• Screening call with HR
• Technical interview or portfolio review

Key Assessment Areas:

• Creativity in content creation
• Experience with demand generation
• Ability to translate complex ideas into compelling narratives

Application Tips:

• Highlight experience in B2B SaaS environments
• Showcase examples of effective demand generation campaigns
• Emphasize adaptability to new marketing trends

ATS Keywords: Copywriting, Demand Generation, B2B Marketing, SEO, Data Analytics

ASSUMPTION: The application process is designed to assess both creative skills and technical acumen, emphasizing real-world applications of writing and marketing strategy.

🛠️ Tools & Technologies

• AI content creation tools
• SEO optimization platforms
• Collaboration software like Slack or Microsoft Teams

ASSUMPTION: Proficiency in diverse tools is crucial to executing tasks efficiently and aligning with modern technological standards in the marketing field.

👔 Cultural Fit Considerations

Company Values:

• Inclusivity and authenticity
• Innovation and challenging the status quo
• Commitment to team achievements

Work Style:

• Collaborative and team-oriented
• Fast-paced and deadline-driven
• Creative with a focus on results

Self-Assessment Questions:

• Do you thrive in a creative and fast-moving environment?
• Can you translate technical concepts into relatable content?
• Are you experienced in B2B SaaS marketing?

ASSUMPTION: The company culture is dynamic and innovative, fostering a supportive atmosphere where creative solutions are encouraged.

⚠️ Potential Challenges

• Balancing creativity with strict performance metrics
• Navigating fast-paced work demands
• Adapting to rapidly changing industry trends
• Ensuring cross-functional team collaboration remotely

ASSUMPTION: The role requires adaptability and resilience, with a capacity to thrive under pressure amidst evolving digital marketing landscapes.

📈 Similar Roles Comparison

• Digital Content Strategist: Focuses on long-form content strategy
• Marketing Writer: Content creation with a broader marketing scope
• SEO Specialist: Concentrates on algorithm-driven content improvements

ASSUMPTION: The position is distinct due to its blend of copywriting skills and demand generation focus, necessitating a unique set of cross-functional expertise.

📝 Sample Projects

• Creating a series of high-conversion landing page copies
• Developing an email campaign for a product launch
• Executing A/B tests to refine headline effectiveness

ASSUMPTION: Projects in this role are strategically aligned with organizational goals to optimize customer engagement and drive sales conversions.

❓ Key Questions to Ask During Interview

• How does Alteryx measure the success of its demand generation campaigns?
• What tools and platforms does the team commonly use for content production?
• Can you describe the team dynamics and collaborative processes within the Demand Generation team?
• How does Alteryx incorporate new trends in AI and analytics into its marketing strategies?
• What are the most significant challenges facing the marketing team at Alteryx today?

ASSUMPTION: These questions target understanding Alteryx’s strategic approaches and team environment, giving candidates insights into daily operations and growth prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Alteryx careers page
• Prepare a portfolio showcasing relevant copywriting and marketing projects
• List keywords from the job description to tailor your resume
• Follow up with the recruiting team within two weeks of application
• Engage with Alteryx’s social media and blogs to understand the company’s voice

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.