Copywriter Intern

📌 Core Information

🔹 Job Title: Copywriter Intern

🔹 Company: Apna

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: July 28, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Domlur, Bengaluru)

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging content across various platforms to inspire and engage users
• Collaborating with cross-functional teams to execute campaigns that drive user engagement and brand awareness
• Utilizing AI tools for ideation, drafting, editing, or optimizing content workflows
• Staying updated on digital trends, audience behavior, platform formats, and cultural moments to inform creative strategy

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain practical experience in creative copywriting and marketing communications.

📋 Key Responsibilities

✅ Creative Storytelling: Bring fresh ideas to briefs with a strong sense of storytelling, structure, and audience empathy.

✅ Social Copywriting: Write engaging, platform-specific copy for LinkedIn, Instagram, Twitter, YouTube, and more catering to both job seekers and employers.

✅ Video Scripting: Develop persuasive scripts for brand films, product explainers, influencer videos, and testimonial content.

✅ Performance Marketing and CLM: Create high-performing copy for performance marketing campaigns, landing pages, banners, CRM, WhatsApp, and emailers.

✅ Influencer Narratives: Ideate and craft compelling influencer marketing narratives, including post copy, storyline hooks, and campaign concepts.

✅ Pop Culture Savvy: Incorporate relevant pop culture references into content to ensure it resonates with the target audience and remains contemporary.

✅ Thought Leadership: Write authored articles, press releases, and listicles to position Apna as a thought leader in hiring, AI, and upskilling.

✅ Presentation Creation: Help create visually compelling and well-structured presentations for marketing strategies, campaigns, and brand communications.

✅ Collaboration: Work closely with marketing, design, and product teams to execute campaigns that drive user engagement and brand awareness.

✅ Trend Tracking: Stay updated on digital trends, audience behavior, platform formats, and cultural moments to inform creative strategy.

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to thrive in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Currently pursuing or recently completed a degree in Marketing, Communications, Media, or a related field.

Required Skills:

• Excellent command of English & Hindi, with the ability to craft clear and engaging copy
• Strong portfolio showcasing your ability to create engaging, high-impact content across various platforms and formats
• Innovative thinker with the ability to generate fresh ideas and creative concepts
• Strong interpersonal skills with a proven ability to work effectively within a team environment

Preferred Skills:

• Proficiency in other regional languages
• Experience with AI tools for content creation or optimization

ASSUMPTION: While a strong portfolio is essential, Apna values potential and is open to considering candidates with limited professional experience but exceptional creative talent.

💰 Compensation & Benefits

Salary Range: INR 20,000 - 25,000 per month (Stipend)

Benefits:

• Competitive stipend
• Learning and development opportunities

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is based on industry standards for entry-level internships in the marketing and communications field in Bengaluru.

📌 Applicant Insights

🔍 Company Context

Industry: Apna operates in the technology, information, and internet industry, focusing on recruitment, jobs, hiring, HR, skilling, job marketplaces, community, and product.

Company Size: Apna has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and learning.

Founded: Apna was founded in 2019 and has since grown to become one of India's fastest-growing job platforms, connecting over 60 million users with 700,000+ employers across 900+ cities.

Company Description:

• Apna is India's largest early talent hiring platform, connecting job seekers and employers across various sectors, including retail, BFSI, BPO, staffing, hospitality, healthcare, education, manufacturing, energy, and IT.
• The company specializes in enterprise hiring solutions and has partnered with leading public and government organizations to provide better skilling and job opportunities.
• Apna powers AICTE's career portal, enabling over 3 million students across 22,000 colleges in 2,500+ cities to find opportunities.

Company Specialties:

• Recruitment
• Jobs
• Hiring
• HR
• Skilling
• Job marketplace
• Community
• Product

Company Website: apna.co

ASSUMPTION: Apna's extensive network and partnerships make it an attractive platform for job seekers and employers alike, offering a wide range of opportunities for growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to gain practical experience in creative copywriting and marketing communications.

Reporting Structure: The Creative Copywriter Intern will report directly to the Marketing Manager or a designated supervisor within the marketing team.

Work Arrangement: This role is on-site, with the intern expected to work from the Apna office in Domlur, Bengaluru, for the duration of the internship.

Growth Opportunities:

• Gain practical experience in creative copywriting and marketing communications
• Work with and learn from experienced professionals in the field
• Contribute to high-impact campaigns and initiatives that drive user engagement and brand awareness
• Potential full-time employment opportunities upon successful completion of the internship

ASSUMPTION: Apna's fast-paced environment and focus on innovation provide ample opportunities for interns to learn, grow, and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Apna's office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Domlur, Bengaluru

Geographic Context:

• Bengaluru is the capital city of the Indian state of Karnataka and is known for its vibrant tech industry, cultural diversity, and pleasant climate.
• The Domlur neighborhood is a bustling commercial hub with easy access to public transportation, shopping, dining, and entertainment options.
• Bengaluru is a multicultural city with a significant English-speaking population, making it an ideal location for a creative copywriter internship.

Work Schedule: The intern is expected to work full-time (40 hours/week) during the internship period, with flexible hours and a supportive work-life balance.

ASSUMPTION: Apna's office environment and location provide an ideal setting for interns to thrive, learn, and grow both personally and professionally.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Portfolio review and presentation
• Final decision and offer

Key Assessment Areas:

• Creativity and innovation
• Communication and writing skills
• Portfolio quality and relevance
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills, experiences, and passion for creative copywriting
• Prepare a strong portfolio showcasing your best work across various platforms and formats
• Research Apna's brand voice, values, and mission to ensure your application aligns with the company's culture
• Practice common interview questions and be prepared to discuss your portfolio and creative process

ATS Keywords: Creative Storytelling, Social Copywriting, Video Scripting, Performance Marketing, Influencer Narratives, Pop Culture Savvy, Thought Leadership, Presentation Creation, AI Tools Usage, Collaboration, Trend Tracking

ASSUMPTION: Apna's application process is designed to assess candidates' creativity, communication skills, and cultural fit, with a focus on finding the best fit for the company's dynamic and innovative environment.

🛠️ Tools & Technologies

• AI tools for ideation, drafting, editing, or optimizing content workflows
• Canva for visually appealing presentations
• Google Suite (Slides, Docs, Sheets) for collaboration and project management
• Social media platforms (LinkedIn, Instagram, Twitter, YouTube) for content creation and distribution

ASSUMPTION: Apna utilizes a mix of AI tools and industry-standard software to streamline content creation and collaboration processes.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• User-centric
• Data-driven
• Integrity

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• User-focused and empathetic
• Data-informed and analytical
• Transparent and honest

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment that values creativity and innovation?
• Are you a strong communicator with excellent writing skills in English and Hindi?
• Can you work effectively within a team and collaborate with cross-functional stakeholders?
• Are you passionate about staying updated on digital trends, audience behavior, and cultural moments?

ASSUMPTION: Apna's company culture emphasizes innovation, collaboration, and user-centricity, making it an ideal fit for creative, adaptable, and team-oriented individuals.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams
• Staying updated on digital trends, audience behavior, and cultural moments

ASSUMPTION: While Apna offers a supportive and collaborative work environment, the fast-paced nature of the role may present challenges that require strong time management, adaptability, and communication skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this internship focuses specifically on creative copywriting across various platforms and formats
• Apna's user-centric approach and focus on early talent hiring set it apart from other job platforms and marketing agencies
• This role offers a unique opportunity to gain practical experience in creative copywriting and marketing communications within a fast-growing, innovative company

ASSUMPTION: Apna's creative copywriter internship provides a unique and valuable experience compared to other entry-level marketing roles, with a focus on creativity, innovation, and user-centricity.

📝 Sample Projects

• Developing engaging social media content for Apna's platforms, targeting both job seekers and employers
• Crafting persuasive video scripts for brand films, product explainers, influencer videos, and testimonial content
• Creating high-performing copy for performance marketing campaigns, landing pages, banners, CRM, WhatsApp, and emailers

ASSUMPTION: Apna's creative copywriter internship offers a diverse range of projects, allowing interns to gain practical experience in various aspects of creative copywriting and marketing communications.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in the life of a creative copywriter intern at Apna?
• How does Apna support the professional growth and development of its interns?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Apna foster a culture of innovation and creativity within its marketing team?
• What are the most rewarding aspects of working as a creative copywriter intern at Apna?

ASSUMPTION: Apna's interview process is designed to assess candidates' creativity, communication skills, and cultural fit, with a focus on finding the best fit for the company's dynamic and innovative environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Apna Careers page
• Tailor your resume and cover letter to highlight your relevant skills, experiences, and passion for creative copywriting
• Prepare a strong portfolio showcasing your best work across various platforms and formats
• Practice common interview questions and be prepared to discuss your portfolio and creative process
• Follow up with Apna's hiring team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.