📌 Core Information
🔹 Job Title: Copywriter (SEO)
🔹 Company: Jellyfish
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (remote/in-office)
🚀 Job Overview
Key aspects of this role include:
- Implementing SEO campaigns and integrating them across various marketing channels
- Collaborating with design and technical SEO teams to align content with user experience and search engine ranking requirements
- Adapting existing texts to improve SEO performance without compromising editorial quality
- Researching keywords and related terms for each piece of content
ASSUMPTION: This role requires a strong understanding of SEO best practices and the ability to balance SEO performance with content quality.
📋 Key Responsibilities
✅ Research keywords and related terms for each piece of content
✅ Adapt and rewrite existing texts to improve SEO performance without compromising editorial quality
✅ Implement SEO writing best practices, including strategic use of headings, meta descriptions, keyword density, and internal linking
✅ Collaborate with design and technical SEO teams to align content with user experience and search engine ranking requirements
ASSUMPTION: The role may involve staying updated with the latest SEO trends and algorithms to ensure content remains optimized.
🎯 Required Qualifications
Education: Not specified (Jellyfish emphasizes skills and expertise over traditional degrees)
Experience: 1-2 years of in-depth knowledge of SEO technologies and processes
Required Skills:
- SEO and digital marketing experience
- Knowledge of Google Analytics, other web analytics, buzz tracking, and sentiment analysis packages
- Familiarity with Microsoft suites or Google equivalents
- Experience using Google Analytics, Google Webmaster Tools, Majestic SEO, Cognitive SEO, Open Site Explorer, and other industry tools
Preferred Skills: Not specified
ASSUMPTION: Applicants should have a strong understanding of SEO principles and be comfortable using relevant tools and software.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Mexico City typically falls between MXN 40,000 - 60,000 per month, based on experience and industry standards. ASSUMPTION: This estimate is based on market research and may vary depending on individual performance and company discretion.
Benefits:
- Savings fund: You'll save 5% of your monthly income, and Jellyfish will contribute the same amount you save
- Custom Work Environment: Work remotely for up to 60% of your days
- Growth, Your Way: Access to LinkedIn Learning with unlimited online courses
- Health Insurance: Private health insurance policy with visual and dental plan coverage
Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Jellyfish is a global digital marketing agency that empowers clients along their digital journey
- The company combines tech enthusiasts, creative minds, and media and data experts to deliver innovative strategies
- Jellyfish is committed to embracing diverse perspectives and fostering an inclusive work environment
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's diverse range of specialties allows for opportunities to work on various projects and learn from experts in different fields.
📊 Role Analysis
Career Level: Entry-level to mid-level, depending on the candidate's experience and skills
Reporting Structure: The role reports to heads of department
Work Arrangement: Hybrid (remote/in-office, with the option to work remotely up to 60% of the time)
Growth Opportunities:
- Learning and development opportunities through LinkedIn Learning
- Potential career progression within the marketing department or other departments within the company
- Exposure to international projects and clients, providing opportunities for global career growth
ASSUMPTION: Jellyfish's global presence and diverse range of services offer ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Hybrid (remote/in-office)
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene and numerous entertainment options
- The city is known for its rich history, diverse cuisine, and bustling nightlife
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time (40 hours per week), with the option to work remotely up to 60% of the time
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager or department head
- Final interview or assessment
Key Assessment Areas:
- SEO knowledge and skills
- Content creation and adaptation abilities
- Collaboration and communication skills
- Cultural fit and alignment with Jellyfish's values
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Jellyfish's values
- Prepare examples of your SEO-optimized content to showcase during the interview
ATS Keywords: SEO, digital marketing, keyword research, content adaptation, meta descriptions, internal linking, collaboration, technical SEO, PPC, display advertising, email marketing, social media, sentiment analysis, Microsoft Suite
ASSUMPTION: Applicants should emphasize their SEO skills and provide concrete examples of their work to demonstrate their qualifications.
🛠️ Tools & Technologies
- Google Analytics
- Google Webmaster Tools
- Majestic SEO
- Cognitive SEO
- Open Site Explorer
- Microsoft Suite or Google equivalents
ASSUMPTION: Familiarity with these tools is essential for success in this role, and applicants should be comfortable using them.
👔 Cultural Fit Considerations
Company Values:
- Move Faster: Embrace agility and innovation
- Move Smarter: Leverage data and insights to drive decision-making
- Move Together: Foster collaboration and teamwork
Work Style:
- Results-driven: Focus on delivering measurable outcomes
- Adaptable: Embrace change and continuous learning
- Collaborative: Work effectively with diverse teams and stakeholders
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable using data and analytics to inform your decisions?
- Do you enjoy working collaboratively with diverse teams?
ASSUMPTION: Applicants should assess their alignment with Jellyfish's values and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the digital marketing industry and SEO trends
- Balancing SEO performance with content quality and user experience
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work environment and managing remote work responsibilities
ASSUMPTION: Applicants should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic, collaborative environment.
📈 Similar Roles Comparison
- This role is similar to a Content Strategist or SEO Specialist, but with a stronger focus on content adaptation and collaboration
- Jellyfish's global presence and diverse range of services offer more opportunities for career growth and international exposure compared to smaller agencies
- This role may have more structured career paths and clearer progression opportunities compared to in-house marketing teams
ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Optimizing a blog post for a specific keyword and improving its search engine ranking
- Adapting a product description to include relevant keywords and maintain brand voice
- Collaborating with a design team to create SEO-friendly meta tags and structured data for a website
ASSUMPTION: Applicants should prepare examples of their SEO-optimized content and be ready to discuss their approach to keyword research and content adaptation.
❓ Key Questions to Ask During Interview
- What are the most significant SEO challenges facing the company's clients, and how does this role address them?
- How does the team collaborate with other departments, such as design and technical SEO, to ensure content aligns with user experience and search engine ranking requirements?
- What opportunities are there for professional growth and development within the marketing department and the company as a whole?
- How does Jellyfish support work-life balance, and what resources are available to employees to manage their time effectively?
- What is the company's approach to staying up-to-date with the latest SEO trends and algorithm changes?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Jellyfish1/744000060874706-copywriter-seo-
- Tailor your resume to highlight your SEO experience and skills, using relevant keywords from the job description
- Write a cover letter that demonstrates your understanding of the role and your fit with Jellyfish's values
- Prepare examples of your SEO-optimized content to showcase during the interview
- Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
