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Copywriter (Social, Brand, Experience, Content)

dentsu
Full-time
On-site
Milan, Lombardy, Italy

πŸ“Œ Core Information

πŸ”Ή Job Title: Copywriter (Social, Brand, Experience, Content)

πŸ”Ή Company: Dentsu

πŸ”Ή Location: Milan, Lombardy, Italy

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-07-18

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Crafting engaging, brand-appropriate copy across digital, print, social, and broadcast media
  • Interpreting creative briefs and contributing original ideas
  • Collaborating with cross-functional teams to deliver cohesive campaigns
  • Staying updated on industry trends and cultural insights
  • Managing multiple project deadlines independently and as part of a team

ASSUMPTION: This role requires a strong foundation in storytelling, a deep understanding of tone of voice, and the ability to adapt copy across platforms and formats. The ideal candidate will be proactive, solutions-oriented, and able to work both independently and in a team environment.

πŸ“‹ Key Responsibilities

βœ… Conceptualize and craft engaging, brand-appropriate copy across a range of media, including digital, print, social, and broadcast

βœ… Interpret creative briefs and contribute original ideas that are both strategically sound and creatively inspiring

βœ… Collaborate with art directors, designers, strategists, and account teams to deliver cohesive and impactful campaigns

βœ… Keep up to date with industry trends, cultural insights, and emerging technologies to ensure relevance and innovation in creative output

βœ… Take ownership of assigned projects, managing multiple deadlines

ASSUMPTION: The Copywriter will be expected to work both independently and as part of a team, contributing proactively to creative development and demonstrating a mature, solutions-oriented and proactive mindset.

🎯 Required Qualifications

Education: Degree or diploma in Copywriting, Communications, Journalism, English, or a related field

Experience: Proven copywriting experience of 3-4 years, ideally in an agency environment

Required Skills:

  • Excellent writing, editing, and conceptual skills, with a portfolio showcasing diverse creative work
  • Solid understanding of ATL communication, digital media and social platforms, and how to write effectively for each
  • Proficiency in MS Outlook, MS Word, MS PowerPoint, and Keynote
  • Excellent written and spoken Italian, fluent in English

Preferred Skills:

  • A strong sense of collaboration, adaptability, and ownership

ASSUMPTION: While not explicitly stated, proficiency in industry-standard design tools (e.g., Adobe Creative Suite) may be beneficial but not required.

πŸ’° Compensation & Benefits

Salary Range: Based on market research, the estimated salary range for a mid-level Copywriter in Milan is €35,000 - €45,000 per year. This range is inclusive of base salary and any performance-based bonuses.

Benefits:

  • Health insurance and pension plans
  • Employee discounts and perks
  • Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility to work overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience, skills, and performance. Benefits may include health insurance, pension plans, employee discounts, and professional development opportunities.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dentsu operates in the Advertising Services industry, focusing on marketing communications, advertising, media planning, and media buying. They also specialize in people-based marketing, creative services, innovation, data, and technology.

Company Size: Dentsu is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects but may also come with more structured processes and less flexibility than smaller agencies.

Founded: Dentsu was founded in 1901 and has since grown into a global network with offices in major cities worldwide.

Company Description:

  • Dentsu is a global media, creative, and digital agency that helps brands connect with consumers in meaningful ways
  • The company combines deep consumer insights with innovative creative solutions to deliver effective marketing campaigns
  • Dentsu is committed to creating a sustainable future for both its clients and the planet

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-based marketing
  • Creative services
  • Innovation
  • Data and technology

Company Website: dentsu.com

ASSUMPTION: Dentsu's global presence and extensive client roster provide ample opportunities for career growth and exposure to diverse projects. However, the competitive nature of the advertising industry may also present challenges in terms of job security and work-life balance.

πŸ“Š Role Analysis

Career Level: This role is suited for a mid-level Copywriter with 3-5 years of experience in the advertising industry. The position offers opportunities for career growth and professional development within the company.

Reporting Structure: The Copywriter will report directly to the Creative Director and work closely with art directors, designers, strategists, and account teams.

Work Arrangement: This is an on-site position based in Dentsu's Milan office. The role may require occasional remote work or flexible hours to meet project deadlines.

Growth Opportunities:

  • Progression to Senior Copywriter or Creative Director roles
  • Expansion into other areas of the business, such as strategy, account management, or production
  • Opportunities to work on international projects and gain global experience

ASSUMPTION: The Copywriter role at Dentsu offers ample opportunities for career growth and professional development. However, the competitive nature of the advertising industry may also present challenges in terms of job security and work-life balance.

🌍 Location & Work Environment

Office Type: Dentsu's Milan office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Via Crespi, 23, 20129 Milan, Italy

Geographic Context:

  • Milan is the second-largest city in Italy and a major economic, financial, and cultural hub
  • The city is known for its vibrant fashion, design, and art scenes, as well as its rich history and architecture
  • Milan offers a high quality of life, with excellent dining, shopping, and entertainment options

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility to work overtime as needed

ASSUMPTION: Working in Milan offers a dynamic and culturally rich environment, with ample opportunities for personal and professional growth. However, the city's high cost of living and competitive job market may also present challenges.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video interview with the HR department
  • Creative brief challenge or portfolio presentation
  • Final interview with the Creative Director and/or other team members

Key Assessment Areas:

  • Writing and creative skills
  • Understanding of brand voice and tone
  • Collaboration and teamwork
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare a portfolio showcasing your best work, including diverse creative pieces that demonstrate your range and versatility
  • Research Dentsu's clients and campaigns to demonstrate your understanding of the agency's work and brand voice

ATS Keywords: Copywriter, Social Media, Brand, Experience, Content, Advertising, Marketing Communications, Creative, Collaboration, Adaptability, Italian, English

ASSUMPTION: The application process for this role may involve multiple stages, including a creative brief challenge or portfolio presentation. Applicants should be prepared to demonstrate their writing and creative skills, as well as their understanding of brand voice and tone.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Outlook)
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign) - not required but may be beneficial
  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn)

ASSUMPTION: While not explicitly stated, proficiency in industry-standard design tools (e.g., Adobe Creative Suite) may be beneficial but not required for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creativity
  • Collaboration
  • Integrity
  • Innovation
  • Excellence

Work Style:

  • Collaborative and team-oriented
  • Adaptable and proactive
  • Results-driven and solutions-focused

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you adaptable and proactive, with a solutions-focused mindset?
  • Do you have a strong sense of creativity, integrity, and innovation?

ASSUMPTION: Dentsu values creativity, collaboration, integrity, innovation, and excellence. Applicants should be able to demonstrate these values in their application and interview process.

⚠️ Potential Challenges

  • The competitive nature of the advertising industry may present challenges in terms of job security and work-life balance
  • The role may require occasional remote work or flexible hours to meet project deadlines, which could impact work-life balance
  • The high cost of living in Milan may present financial challenges for some applicants
  • The role may involve working on multiple projects simultaneously, which could be stressful for some individuals

ASSUMPTION: While the Copywriter role at Dentsu offers numerous opportunities for career growth and professional development, it also presents potential challenges that applicants should be aware of and prepared to address.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Copywriter roles in the advertising industry, this position offers a competitive salary range and ample opportunities for career growth and professional development
  • The role at Dentsu may require more collaboration and teamwork than roles at smaller agencies, but it also offers greater exposure to diverse projects and clients
  • Career progression in this role could lead to Senior Copywriter or Creative Director positions, as well as opportunities to work on international projects and gain global experience

ASSUMPTION: Applicants should research similar roles in the advertising industry to gain a better understanding of the market and competitive landscape. This will help them make informed decisions about their career and negotiate compensation and benefits packages.

πŸ“ Sample Projects

  • Developing a social media campaign for a fashion brand, including copy for Instagram posts, stories, and ads
  • Creating a brand voice and tone guide for a tech company, including examples of copy for various platforms and channels
  • Writing a series of blog posts for a travel company, showcasing the brand's unique voice and personality

ASSUMPTION: The Copywriter role at Dentsu involves a wide range of projects and clients, requiring applicants to demonstrate their versatility and adaptability in their application and interview process.

❓ Key Questions to Ask During Interview

  • Can you describe the creative process at Dentsu and how Copywriters fit into the team structure?
  • How does Dentsu support the professional development and growth of its Copywriters?
  • What are the most challenging aspects of working as a Copywriter at Dentsu, and how does the agency support its employees in addressing these challenges?
  • How does Dentsu approach diversity, equity, and inclusion in its hiring and workplace practices?
  • What are the most rewarding aspects of working as a Copywriter at Dentsu, according to current employees?

ASSUMPTION: Applicants should use the interview process to gain a better understanding of the role, the company culture, and the opportunities for professional growth and development. They should also be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the provided link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare a portfolio showcasing your best work, including diverse creative pieces that demonstrate your range and versatility
  • Research Dentsu's clients and campaigns to demonstrate your understanding of the agency's work and brand voice
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.