📌 Core Information
🔹 Job Title: Corporate Content Marketing Leader
🔹 Company: Equifax
🔹 Location: Atlanta, GA, USA (Hybrid - 3 days on-site)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading an in-house team of content and social marketers
- Developing and executing a multi-channel content strategy
- Creating enterprise messaging and collateral
- Managing global insight reports and identifying new opportunities
- Collaborating with various marketing leaders and stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance both high-level planning and hands-on content creation.
📋 Key Responsibilities
✅ Lead an in-house team of content and social marketers, overseeing projects with outsourced vendor support as required.
✅ Develop and execute a multi-channel content strategy and cohesive editorial plan to support broader awareness of the outcomes of the more than $1.5B Equifax Cloud™ transformation.
✅ Develop and deploy enterprise messaging and collateral that can be utilized by Business Unit Marketers as well as sales activation tool kits.
✅ Manage Global Insight Reports and identify opportunities for new insight reports that Only Equifax can deliver.
✅ Take a hands-on role in the oversight and creation of materials including eBooks, whitepapers, website copy, videos, infographics, social media, etc. for external use, reporting on the operational performance and metrics of the materials created.
✅ Manage the internal Equifax video production team.
✅ Work closely with the Digital Marketing team on content creation, publication and continuous optimization.
✅ Manage all content plans to Equifax Brand requirements.
✅ Collaborate with Brand Marketing team on Enterprise Corporate Material optimization
✅ Build trusted relationships with leadership across the organization and with the broader global Marketing and Communications teams.
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on content creation, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, or a related field.
Experience: 10+ years of experience in corporate and/or agency marketing, brand, social, content, and/or digital content development and strategy team.
Required Skills:
- Proven ability to set and execute against long-term plans
- Excellent written and verbal communications skills
- Strong personal curiosity for technology and the ability to make technical content accessible to non-technical audiences
- Proven ability to navigate a global corporate environment and manage collaborative, cross-cultural communications with internal stakeholders
Preferred Skills:
- Experience working in a large, matrixed technology or financial services organization, or management experience in an agency with a focus on technology and/or financial services
- Fluency in Spanish and/or Portuguese
- Advanced degree in Business Administration or similar
- Previous experience in technology, financial services, credit reporting and/or government policy
- Employee social advocacy program experience
- Strong working knowledge of Wrike, Sprout Social, and/or Google Workspace
ASSUMPTION: Candidates should have a strong background in content marketing and team management, with a proven track record of driving strategic initiatives and creating high-quality content.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Estimated based on industry standards for a VP-level role in Atlanta, GA)
Benefits:
- Comprehensive compensation and healthcare packages
- 401k matching
- Paid time off
- Organizational growth potential through online learning platform with guided career tracks
Working Hours: Full-time (40 hours per week), with the flexibility to work remotely two days a week
ASSUMPTION: The salary range is estimated based on industry standards for a VP-level role in Atlanta, GA, with a focus on marketing and content strategy experience.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Equifax is a global data, analytics, and technology company that plays an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence.
Company Size: 10,001+ employees. As a large organization, Equifax offers extensive resources and opportunities for career growth.
Founded: 1899. Equifax has a rich history and extensive experience in the financial services industry.
Company Description:
- Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region
- The company's unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward
- Equifax is headquartered in Atlanta, GA, with nearly 15,000 employees worldwide
Company Specialties:
- Risk modeling
- Credit reporting
- Marketing data
- Identity protection
- HR compliance
- Employment verification
- ACA compliance
- Technology
- Fraud prevention
- Artificial intelligence
- Machine learning
- Financial literacy
- Blockchain
- Cloud-based platforms
- Big data
- Trended data
- Data mining
- Cybersecurity
- Financial services
- Fintech
- Data analytics
- Cloud
- And talent solutions
Company Website: www.equifax.com
ASSUMPTION: As a large, established company in the financial services industry, Equifax offers a stable work environment with extensive resources and opportunities for career growth.
📊 Role Analysis
Career Level: Vice President (VP) level role, reporting directly to the Chief Marketing and Communications Officer
Reporting Structure: This role will lead an in-house team of content and social marketers, with potential for additional team members based on performance and business needs
Work Arrangement: Hybrid - 3 days on-site in Atlanta, GA, with the flexibility to work remotely two days a week
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities based on performance
- Access to an online learning platform with guided career tracks for professional development
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career advancement within the organization.
🌍 Location & Work Environment
Office Type: State-of-the-art global Headquarters located in Midtown, Atlanta, GA
Office Location(s): 11710 Plaza America Dr, Reston, VA 20190, US (Main office)
Geographic Context:
- Atlanta, GA is a major metropolitan area with a diverse population and a thriving job market
- The Midtown office is located in a bustling business district with easy access to public transportation and amenities
- The hybrid work arrangement offers flexibility and a better work-life balance
Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely two days a week
ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote flexibility, while the state-of-the-art office offers a modern and comfortable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Background check and reference verification (if applicable)
- Final decision and offer
Key Assessment Areas:
- Content strategy and planning
- Team leadership and management
- Cross-functional collaboration and communication
- Cultural fit and alignment with Equifax values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your content strategy and planning approach, as well as your leadership and management style
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
- Showcase your understanding of Equifax's business and the role this position plays in driving its success
ATS Keywords: Content Marketing, Team Management, Digital Content Development, Brand Strategy, Social Media, Editorial Leadership, Messaging Campaigns, Collaboration, Communication Skills, Technology Understanding, Cross-Cultural Communication, Mentoring, Content Creation, Performance Metrics, Video Production, Insight Reports
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their approach to content strategy, team leadership, and cross-functional collaboration during the interview process.
🛠️ Tools & Technologies
- Wrike (Project Management)
- Sprout Social (Social Media Management)
- Google Workspace (Collaboration and Productivity)
- Video Production Software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Content Creation and Design Tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The ideal candidate will be a quick learner and able to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Put People First
- Act with Integrity
- Collaborate and Win Together
- Innovate and Never Settle
- Embrace Diversity and Inclusion
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
- Strong communicator and listener
- Strategic thinker with a hands-on approach
Self-Assessment Questions:
- How do you align with Equifax's core values, particularly 'Put People First' and 'Act with Integrity'?
- Describe a time when you had to manage a team through a significant change or challenge. How did you approach this, and what was the outcome?
- How do you ensure that your content strategy and messaging resonate with diverse audiences, both internally and externally?
ASSUMPTION: Applicants should assess their fit with Equifax's values and work style, and be prepared to discuss their approach to collaboration, change management, and diversity and inclusion during the interview process.
⚠️ Potential Challenges
- Managing a team remotely and ensuring productivity and engagement
- Balancing strategic planning with hands-on content creation
- Navigating a large, matrixed organization and building effective cross-functional relationships
- Keeping up with industry trends and technological advancements in content marketing
ASSUMPTION: These challenges can be mitigated with strong leadership, effective communication, and a strategic approach to team management and content creation.
📈 Similar Roles Comparison
- This role is unique in its focus on corporate content marketing strategy and execution, with a blend of team leadership and hands-on content creation
- Compared to other content marketing roles, this position offers a broader scope of responsibilities and the opportunity to work on high-impact projects with a global impact
- Career progression in this role could lead to senior leadership positions within the marketing organization or other functions within Equifax
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive content strategy to launch a new product or service
- Creating and optimizing enterprise messaging and collateral for a major brand campaign
- Managing the production and distribution of a global insight report, including stakeholder engagement and communication
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the opportunity to work on high-impact initiatives with a global reach.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization and Equifax's strategic priorities?
- What are the key performance indicators (KPIs) for success in this role, and how will progress be measured?
- What opportunities are there for professional development and growth within the marketing organization or Equifax more broadly?
- How does Equifax support work-life balance, particularly for employees in hybrid or remote work arrangements?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content strategy, team leadership, and cross-functional collaboration
- Prepare a portfolio or examples of your content creation and management work, if applicable
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
