📌 Core Information
🔹 Job Title: Omnichannel Content Strategist (SECONDMENT)
🔹 Company: GSK
🔹 Location: Mexico City Torre Mitikah, Mexico
🔹 Job Type: Full-Time, Temporary (1 year)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Content Strategy Lead in developing and managing content to enhance customer experience and support brand objectives.
- Coordinating with relevant teams to ensure the implementation of the defined content strategy and alignment with internal guidelines.
- Acting in an individual contributor capacity.
- Working closely with Brand teams to provide analysis and reporting of content effectiveness.
ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with cross-functional teams and stakeholders.
📋 Key Responsibilities
✅ Content Development & Management: Assesses currently available content, harnesses it from global sources to provide a strong starting point to the local team on available content that can be further contextualized for the country.
✅ Cross-functional Collaboration: Works closely with Brand teams to provide analysis and reporting of content effectiveness. Supports with content analytics to enhance content effectiveness and shares suggestions to optimize results.
✅ Project Management & Support: Develops project plans and specifications, estimating time requirements, establishing timelines, and monitoring milestone completion. Coordinates with relevant teams to share guidance on designing the content architecture and developing the right content that can be leveraged across channels.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Advertising, or any other related discipline.
Experience: Strong experience in development of content strategy, which includes planning, development, storytelling, and management of content to enhance customer experience and support brand objectives within the pharma industry.
Required Skills:
- Ability to effectively coordinate with relevant functions & teams for implementation of content strategy.
- Ability to effectively communicate across key stakeholder groups to share guidelines & drive content development.
- Excellent grammar.
- Advanced English.
Preferred Skills:
- Data Analytics skills (Google Analytics).
- Software: For design (Photoshop, Illustrator, Canva) and for Content Processing (Wordpress, Mailchimp).
- Ability to share new and innovative content ideas to delight the Health Care Professionals and enhance the customer experience.
ASSUMPTION: While the role requires specific industry experience, transferable skills from other industries may also be valuable.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MXN 150,000 and MXN 250,000 per year, based on industry standards for a Content Strategist role in Mexico City with 5-10 years of experience.
Benefits:
- Health insurance.
- Retirement savings plan.
- Employee assistance program.
Working Hours: Full-time, Monday to Friday, with flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: GSK operates in the pharmaceutical manufacturing industry, focusing on preventing and treating disease with vaccines, specialty, and general medicines.
Company Size: GSK is a large organization with over 10,000 employees in Mexico alone, offering opportunities for growth and collaboration.
Founded: GSK was founded in 1886, with a rich history in the pharmaceutical industry.
Company Description:
- GSK is a global biopharma company with a special purpose – to unite science, technology, and talent to get ahead of disease together.
- The company focuses on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas.
- GSK is committed to creating an inclusive workplace where people can thrive, with a focus on diversity, equity, and inclusion.
Company Specialties:
- Pharmaceutical products and vaccines.
Company Website: www.gsk.com
ASSUMPTION: GSK's focus on innovation and collaboration creates an environment that encourages professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the content strategy and marketing fields.
Reporting Structure: The Omnichannel Content Strategist reports directly to the Content Strategy Lead and works closely with cross-functional teams, including Brand teams and other stakeholders.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Expanding content strategy skills and knowledge within the pharma industry.
- Developing project management and leadership skills through cross-functional collaboration.
- Gaining experience working in a global organization with a diverse range of brands and products.
ASSUMPTION: This role offers opportunities for professional growth and development within the content strategy and marketing fields.
🌍 Location & Work Environment
Office Type: GSK's Mexico City office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Mexico City Torre Mitikah, Mexico
Geographic Context:
- Mexico City is a vibrant, multicultural city with a rich history and diverse population.
- The city offers a wide range of cultural attractions, including museums, theaters, and historical sites.
- Mexico City has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time, Monday to Friday, with flexibility for project needs.
ASSUMPTION: Working in Mexico City offers a unique blend of cultural experiences and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the Content Strategy Lead and other stakeholders.
- Final decision and offer.
Key Assessment Areas:
- Content strategy and development skills.
- Cross-functional collaboration and communication skills.
- Project management and organizational skills.
Application Tips:
- Highlight relevant content strategy and project management experience in your resume.
- Prepare examples of your content strategy work and be ready to discuss them during the interview.
- Research GSK's company culture and values to demonstrate your fit for the organization.
ATS Keywords: Content strategy, content development, cross-functional collaboration, project management, stakeholder communication, brand objectives, customer experience, pharma industry.
ASSUMPTION: GSK's application process is designed to assess candidates' skills and cultural fit for the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress).
- Design software (e.g., Photoshop, Illustrator, Canva).
- Data analytics tools (e.g., Google Analytics).
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient focus.
- Transparency.
- Respect.
- Integrity.
- Innovation.
Work Style:
- Collaborative.
- Innovative.
- Results-driven.
Self-Assessment Questions:
- Do you have experience working in a cross-functional team environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you thrive in a dynamic, fast-paced work environment?
ASSUMPTION: GSK values candidates who align with their core values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously.
- Adapting to a dynamic and evolving work environment.
- Working in a highly regulated industry (pharmaceuticals) with specific content guidelines and compliance requirements.
- Navigating a large, global organization with diverse teams and brands.
ASSUMPTION: These challenges can be overcome with strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Content Strategist roles in other industries may have different content types, regulations, and stakeholder dynamics.
- Pharma industry-specific context: understanding the regulatory environment, product lifecycle, and healthcare professional audience is crucial.
- Career path comparison: content strategy roles can lead to senior content strategy, content management, or marketing leadership positions.
ASSUMPTION: Understanding the unique aspects of this role within the pharma industry is essential for success.
📝 Sample Projects
- Developing a content strategy for a new product launch, including messaging, channel selection, and content creation.
- Managing a content audit and migration project for a rebranding initiative.
- Creating and implementing a content governance framework to ensure brand consistency and compliance across channels.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader content strategy and marketing team structure?
- What opportunities are there for professional growth and development within GSK?
- How does GSK support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant content strategy and project management experience.
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit.
- Prepare examples of your content strategy work to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
