Creative Brand Manager

📌 Core Information

🔹 Job Title: Creative Brand Manager

🔹 Company: Green Circle Growers Inc

🔹 Location: Oberlin, Ohio, United States

🔹 Job Type: On-site

🔹 Category: Horticulture

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring the Creative Team to deliver outstanding design and collateral
• Collaborating with the Senior Marketing Communications Manager to oversee the visual direction and creative strategy for all house brands
• Partnering with internal and external stakeholders to deliver effective, on-brand creative solutions
• Managing the production of high-quality creative assets across various platforms and channels
• Serving as the primary point of contact for cross-functional collaboration on print materials

ASSUMPTION: This role requires a strong background in graphic design, brand management, and team leadership. The ideal candidate will have experience working with cross-functional teams and managing multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Lead and mentor the Creative Team, fostering a collaborative and innovative environment

✅ Collaborate with the Senior Marketing Communications Manager to oversee the visual direction and creative strategy for all house brands

✅ Partner with internal and external stakeholders to deliver effective, on-brand creative solutions

✅ Manage the production of high-quality creative assets, including digital, print, packaging, and multimedia materials

✅ Serve as the primary point of contact for cross-functional collaboration on print materials, ensuring alignment between creative, marketing, product development, and sales teams to maintain brand integrity and execution efficiency.

✅ Oversee the organization, accessibility, and accountability of all digital and print assets, implementing best practices for asset management, version control, and distribution.

✅ Liaise with internal teams and external vendors to facilitate project workflows, ensuring seamless communication, adherence to deadlines, and alignment on creative deliverables.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the company's needs and the candidate's skills. Strong communication, project management, and leadership skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor’s degree in Graphic Design or a related field or equivalent experience

Experience: 5+ years of experience in Graphic Design

Required Skills:

• Proficient in Adobe Creative Suite
• Strong leadership and team management skills
• Excellent communication and collaboration skills
• Proven experience in brand development and management
• Ability to manage multiple projects and meet deadlines
• Strong creative and innovative thinking skills

Preferred Skills:

• Experience with brand identity application in graphics
• Knowledge of printing processes and digital production
• Fluency in Spanish

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong portfolio demonstrating high-quality, content-focused design work, especially for branded projects and packaging design within retail space.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal pay structure.

📌 Applicant Insights

🔍 Company Context

Industry: Horticulture. Green Circle Growers is one of the largest greenhouses in North America, specializing in the production and distribution of indoor plants, foliage, and succulents.

Company Size: 1,001-5,000 employees. As a mid-sized company, Green Circle Growers offers a structured work environment with opportunities for career growth and development.

Founded: 1968. With over 50 years in the business, Green Circle Growers has established itself as a reliable and scalable source of product for its retail partners.

Company Description:

• Family-owned company located in Oberlin, Ohio
• Over 150 acres of indoor growing space
• Expanding portfolio of indoor plants, including seasonal crops, tropicals, foliage, and succulents
• Continuously growing and expanding its product offerings and market reach

Company Specialties:

• Indoor plant cultivation and distribution
• Retail partnerships and supply chain management
• Brand development and marketing

Company Website: http://www.greencirclegrowers.com

ASSUMPTION: Green Circle Growers' focus on sustainability, innovation, and customer satisfaction sets it apart in the horticulture industry. The company's commitment to continuous improvement and growth provides ample opportunities for career advancement and professional development.

📊 Role Analysis

Career Level: Mid-career. This role is suitable for experienced graphic designers looking to advance their careers in brand management and team leadership.

Reporting Structure: The Creative Brand Manager will report directly to the Senior Marketing Communications Manager and oversee the Creative Team.

Work Arrangement: On-site, full-time. The role requires a consistent presence in the office to collaborate with the team and manage projects effectively.

Growth Opportunities:

• Potential advancement to a Director or Vice President of Marketing role
• Expansion of responsibilities based on the company's growth and the candidate's performance
• Opportunities to lead and mentor additional team members as the Creative Team grows

ASSUMPTION: Green Circle Growers' commitment to employee development and growth provides ample opportunities for career advancement and professional development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Green Circle Growers' office is located in Oberlin, Ohio, and offers a modern, collaborative work environment with state-of-the-art technology and amenities.

Office Location(s): 51051 US-20, Oberlin, OH 44074, US

Geographic Context:

• Oberlin, Ohio, is a small city located approximately 35 miles southwest of Cleveland
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Oberlin is home to a vibrant arts community and a strong sense of local pride

Work Schedule: The Creative Brand Manager will work a standard full-time schedule, with occasional overtime or flexible hours to meet project deadlines.

ASSUMPTION: Oberlin, Ohio, offers a unique blend of small-town charm and big-city amenities, making it an attractive location for professionals seeking a balance between work and personal life. The city's strong sense of community and commitment to sustainability align well with Green Circle Growers' values and culture.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site interview with the hiring manager and team members
• Final interview with the Senior Marketing Communications Manager and/or other senior leadership
• Background check and offer

Key Assessment Areas:

• Design skills and portfolio
• Brand management and strategy
• Leadership and team management skills
• Communication and collaboration skills
• Problem-solving and project management skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a link to your portfolio or attach samples of your work
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Research Green Circle Growers' company culture and values to demonstrate your fit with the organization
• Practice your presentation and design skills, as you may be asked to present your work or complete a design challenge during the interview process

ATS Keywords: Creative Direction, Brand Management, Graphic Design, Adobe Creative Suite, Team Leadership, Project Management, Marketing Strategy, Cross-Functional Collaboration, Print Materials, Packaging Design, Brand Development, Social Media Content, Website Design

ASSUMPTION: Green Circle Growers' hiring process is designed to assess the candidate's technical skills, leadership potential, and cultural fit. Applicants should be prepared to demonstrate their expertise in graphic design, brand management, and team leadership throughout the interview process.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Design collaboration tools (e.g., Figma, Sketch, InVision)
• Print production and digital asset management software

ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should have a strong working knowledge of these tools and be able to demonstrate their proficiency in their application.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Innovation
• Sustainability
• Customer focus

Work Style:

• Collaborative and team-oriented
• Results-driven and detail-oriented
• Adaptable and responsive to change
• Strong communication and interpersonal skills
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you ensure that your design work aligns with Green Circle Growers' brand values and guidelines?
• Can you describe a time when you had to manage a difficult team member or project, and how did you handle it?
• How do you stay up-to-date with industry trends and best practices in graphic design and brand management?

ASSUMPTION: Green Circle Growers' company culture emphasizes collaboration, innovation, and customer focus. Candidates should be able to demonstrate their alignment with these values and work style preferences throughout the interview process.

⚠️ Potential Challenges

• Managing a team with varying skill levels and experience
• Balancing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in brand guidelines or project requirements
• Collaborating effectively with cross-functional teams and external vendors
• Maintaining a high level of creativity and innovation while adhering to brand standards and guidelines

ASSUMPTION: The potential challenges listed above are common to roles in brand management and team leadership. Candidates should be prepared to discuss their strategies for overcoming these challenges and maintaining a high level of performance in a dynamic work environment.

📈 Similar Roles Comparison

• Creative Brand Manager vs. Art Director: Both roles focus on visual storytelling and brand development, but the Creative Brand Manager role emphasizes team leadership and cross-functional collaboration, while the Art Director role focuses more on individual creative output and artistic direction.
• Creative Brand Manager vs. Marketing Manager: Both roles require strong communication and project management skills, but the Creative Brand Manager role is more focused on visual storytelling and brand development, while the Marketing Manager role encompasses a broader range of marketing strategies and campaign management.
• Creative Brand Manager vs. Graphic Designer: The Creative Brand Manager role requires a broader range of skills, including team leadership, brand management, and cross-functional collaboration, while the Graphic Designer role focuses more on individual design projects and technical proficiency in design software.

ASSUMPTION: The comparison points listed above highlight the unique aspects of the Creative Brand Manager role and how it differs from related positions in the marketing and design fields. Candidates should be prepared to discuss their relevant experience and how it translates to this specific role.

📝 Sample Projects

• Developing a comprehensive brand style guide for a new product line, including logo design, color palette, typography, and imagery guidelines
• Managing a team to create a series of social media campaigns that showcase the company's unique selling points and engage target audiences
• Collaborating with the product development team to design packaging for a new line of plants, ensuring brand consistency and optimal functionality

ASSUMPTION: The sample projects listed above are representative of the types of initiatives the Creative Brand Manager may oversee. Candidates should be prepared to discuss their relevant experience and how it has equipped them to handle similar projects in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role's requirements, the company's culture, and the team's priorities. Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio or samples of your work that demonstrate your design skills and brand management experience
• Research Green Circle Growers' company culture and values to demonstrate your fit with the organization
• Prepare for behavioral interview questions that focus on your leadership, team management, and problem-solving skills
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.