Creative & Copywriter Analyst – Paid Media

📌 Core Information 🔹 Job Title: Creative & Copywriter Analyst – Paid Media 🔹 Company: CloudWalk 🔹 Location: United States (Remote) 🔹 Job Type: Full Time - remote 🔹 Category: Marketing & Advertising 🔹 Date Posted: May 20, 2025 🔹 Experience Level: 2-5 years 🚀 Job Overview Key aspects of this role include: - Owning the creative pipeline for Paid Media squad - Writing high-impact copy for various paid media channels - Developing video concepts and scripts - Managing creator and influencer programs - Translating data into actionable insights - Leading external partners and scaling processes

ASSUMPTION: This role requires a strong background in copywriting and creative operations, with a focus on paid media channels. Experience with influencer campaigns and a growth mindset are essential for success.

📋 Key Responsibilities ✅ Creative Pipeline Management: Prioritize, brief, and ship high-impact assets for Paid Media squad. ✅ Copywriting: Craft high-impact ad creatives, landing pages, and video scripts for paid-media channels. ✅ Video Concept Development: Create concepts, storyboards, and production-ready scripts for short-form ads, UGC, and long-form brand videos. ✅ Influencer Program Management: Source, vet, brief, and approve content from UGC creators and paid partners; own contracts, timelines, and performance tracking. ✅ Data Analysis: Partner with paid media analysts to iterate messaging and formats based on CVR, CPA, ROAS, and creative-level testing. ✅ External Partner Management: Run day-to-day with the U.S. creative agency and freelancers. ✅ Process Scaling: Build briefing templates, video analysis, influencer approval flows, and rituals. ✅ Influencer Research: Identify and recommend creators and influencers.

ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Experience: 2-5 years of relevant experience in copywriting and creative operations, with a focus on paid media channels.

Required Skills:

• Proven experience in copywriting and creative operations
• Fluency in channel best practices for Meta Ads, Google Ads, TikTok, YouTube, and relevant metrics
• Hands-on experience running creator/influencer campaigns
• Growth mindset, comfortable with rapid experimentation, feedback loops, and continuous learning

Preferred Skills:

• Experience with AI-driven marketing strategies
• Fluency in Portuguese (for better understanding of the Brazilian market)

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can make up for a lack of formal education.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for similar roles in the U.S.)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work options
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours to accommodate different time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the U.S. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

Industry: CloudWalk is a financial technology company that empowers individuals and small businesses to manage money seamlessly. It pioneers AI- and blockchain-driven financial solutions through its flagship brands: InfinitePay in Brazil and JIM.com in the U.S.

Company Size: CloudWalk has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: CloudWalk was founded in 2013 and has since grown to $562 million in annualized revenue, tripling its seller base, and achieving nearly $1 million in revenue per employee.

Company Description:

• CloudWalk offers digital accounts, Tap to Pay, instant payments, and business growth tools through its brands.
• The company is backed by top investors, including Coatue, DST, A*, The Hive, The Light Capital, and Plug and Play Ventures.
• CloudWalk has raised over $365 million since its founding, fueling its global expansion.

Company Specialties:

• AI-driven financial solutions
• Blockchain technology
• Digital payments and banking services

Company Website: www.cloudwalk.io

ASSUMPTION: CloudWalk's focus on AI and blockchain technology makes it an innovative and dynamic place to work, with ample opportunities for professional growth.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Creative & Copywriter Analyst will report directly to the U.S. Growth Team Lead and collaborate closely with the Paid Media squad, external partners, and influencers.

Work Arrangement: This is a full-time, remote role, with the requirement to be located within the United States.

Growth Opportunities:

• As CloudWalk continues to expand, there will be opportunities for the right candidate to grow into a leadership role or take on additional responsibilities.
• The company's focus on AI and innovation provides ample opportunities for professional development.

ASSUMPTION: Given CloudWalk's rapid growth and expansion, there are significant opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Remote work environment, with no physical office required.

Office Location(s): The candidate must be located within the United States.

Geographic Context:

• The United States is CloudWalk's primary market for this role, with a focus on paid media channels and influencer partnerships.
• The candidate should be comfortable working in a remote, distributed team environment.
• The time zone should be compatible with the U.S. East Coast business hours.

Work Schedule: Full-time (40 hours/week), with flexible hours to accommodate different time zones and collaboration with external partners.

ASSUMPTION: The remote work environment requires strong communication skills, self-motivation, and the ability to manage time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the U.S. Growth Team Lead
• Creative challenge or case study presentation
• Final interview with the U.S. Growth Team and/or other stakeholders

Key Assessment Areas:

• Portfolio and creative samples
• Copywriting and creative skills
• Understanding of paid media channels and metrics
• Influencer campaign experience
• Growth mindset and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in copywriting, creative operations, and influencer campaigns.
• Include a portfolio or samples of your work, showcasing your copywriting and creative skills.
• Demonstrate your understanding of paid media channels and metrics in your application materials.

ATS Keywords: Copywriting, Creative Operations, Influencer Campaigns, Paid Media, Meta Ads, Google Ads, TikTok, YouTube, Data Analysis, Video Production, Content Creation, Performance Tracking, Growth Mindset, Experimentation, Feedback Loops, Continuous Learning

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs at the time of application.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Design and video editing tools (e.g., Canva, Adobe Creative Suite, iMovie)
• Paid media platforms (e.g., Meta Ads, Google Ads, TikTok Ads, YouTube Ads)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Growth mindset

Work Style:

• Remote and distributed team environment
• Data-driven decision making
• Continuous learning and improvement
• Strong communication and collaboration skills

Self-Assessment Questions:

• How do you align with CloudWalk's company values, particularly the focus on innovation and growth mindset?
• Are you comfortable working in a remote, distributed team environment, with a high degree of autonomy and self-motivation?
• How do you approach continuous learning and improvement in your role and responsibilities?

ASSUMPTION: CloudWalk's company culture emphasizes innovation, collaboration, and a growth mindset, making it an ideal fit for candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders in a remote, distributed team environment
• Keeping up with the rapid pace of change and innovation in the fintech industry
• Balancing the need for creativity and innovation with data-driven decision making
• Adapting to the unique cultural and linguistic nuances of the Brazilian market (for those without fluency in Portuguese)

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Copywriter or Creative Operations Manager in a marketing agency or fintech company, but with a focus on paid media channels and influencer partnerships.
• Unlike traditional marketing roles, this position requires a strong understanding of data-driven decision making and a growth mindset.
• Career paths in this role may include advancement to a leadership or management position within CloudWalk's U.S. Growth Team or expansion into other areas of the company.

ASSUMPTION: While this role shares similarities with other marketing and creative positions, its focus on paid media channels, influencer partnerships, and data-driven decision making makes it a unique opportunity within the fintech industry.

📝 Sample Projects

• Developing a high-impact ad campaign for a new CloudWalk product launch, including copywriting, video production, and influencer partnerships
• Analyzing the performance of existing paid media campaigns and optimizing messaging and formats based on data-driven insights
• Managing a creator or influencer program, including sourcing, vetting, briefing, and performance tracking

ASSUMPTION: These sample projects provide a snapshot of the types of responsibilities and tasks the Creative & Copywriter Analyst may encounter in their role at CloudWalk.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall strategy of CloudWalk's U.S. Growth Team?
• What are the most significant challenges facing the Paid Media squad, and how can this role help address them?
• How does CloudWalk support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does CloudWalk approach collaboration and communication in a remote, distributed team environment?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping the candidate make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.lever.co/cloudwalk/6b3512c9-f90d-44bc-b355-596804c33743
• Tailor your resume and cover letter to highlight your relevant experience in copywriting, creative operations, and influencer campaigns.
• Include a portfolio or samples of your work, showcasing your copywriting and creative skills.
• Demonstrate your understanding of paid media channels and metrics in your application materials.
• Follow up with the U.S. Growth Team Lead one week after submission to confirm receipt of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.